Topic

competitive intelligence

A collection of 563 issues

The Webinar Competitive Intelligence Playbook: Uncover New Features, AI Upgrades & Ecosystem Shifts

Webinars are an underrated treasure trove for competitive intelligence. Unlike static website copy or release notes, webinars offer live, unfiltered glimpses into what competitors are building and why. Here’s why they matter—and how to mine them. 1. Live demos reveal unannounced features. Competitors often showcase product updates during

The Ultimate Key Account Management Playbook: A 30-Day Plan to Retain & Grow Strategic Accounts

Key Account Management is a strategic approach to managing your most valuable customers. Unlike standard account management, KAM focuses on deep relationship building, long-term value creation, and proactive problem-solving. A Key Account Manager (KAM) acts as the bridge between the client and your organization, ensuring alignment, retention, and

How Frank Dirksen’s CCO Appointment Revealed Helsing’s Global Expansion Playbook

Our client, a mid-stage B2B defense AI company, operates in the fast-evolving European defense tech market. Their primary competitor, Helsing, has emerged as a formidable force with over €700 million in funding and high-profile contracts with the German and Ukrainian governments. The client recognized that Helsing’s

Spot Competitor Partnership Threats Before They Steal Your Key Accounts

Even a seemingly minor partnership between a competitor and a tech provider can create a powerful new value proposition that targets your most loyal clients. These alliances often address specific client pain points—like integrating with a popular CRM or reducing operational costs—making them tempting switch triggers. If left

SiriusXM's Video Expansion: A Competitor's Strategic Response

SiriusXM’s aggressive push into video content—exclusive artist interviews, live concert streams, and original series—marks a seismic shift in the audio streaming landscape. By converging audio and video, SiriusXM is not merely expanding its product; it’s redefining competitive boundaries, forcing pure-play audio platforms to rethink their

Optimize Key Account Tracking with Competitor Hiring Insights

In the world of key account management, staying ahead of competitors is paramount. While traditional signals like product launches or pricing changes are useful, they often arrive too late. Hiring moves offer a powerful leading indicator of where your competitors are investing or retreating. When a competitor hires a senior

The Strategic Benefits of Mystery Shopping Your Competitors: A Guide for B2B Leaders

In the fast-paced world of B2B, staying ahead of competitors isn’t just a goal—it’s a necessity. One of the most effective ways to gain a competitive edge is through competitor mystery shopping: a structured approach to evaluating rival companies’ offerings, customer experience, and market positioning. This

CFO Appointment Signals Funding Round: How to Pounce Before Your Rival

Executive Summary When Competitor Y announced a new CFO, Company X’s competitive intelligence team—powered by RivalSense—immediately flagged the move. Executive hires, especially in finance roles, often precede major corporate events like funding rounds. RivalSense’s real-time alerts gave Company X a crucial early warning. Within days,

5 Key Account Management Mistakes IoT Firms Must Avoid

Introduction: Why Account Management Is the Make-or-Break Factor for IoT Firms In the fast-paced world of IoT, success isn’t just about landing new clients—it’s about keeping them and growing their value over time. Yet too many IoT firms focus heavily on acquisition while neglecting

How to Map Your Competitors’ Product Moves Before They Happen: Real-World Strategies

Competitive landscape mapping isn’t just about tracking feature releases—it’s the strategic compass that prevents product-led organizations from being blindsided. A single pricing page tweak or a new FAQ entry can signal an impending pivot, a target market shift, or an upcoming feature launch. Systematic monitoring transforms