Topic

key account management

A collection of 40 issues

Key Account Management Software: The Ultimate Guide for 2026

Sean O'Connor • Nov 5, 2025 • 18 min read Key Takeaways * Growth relies on existing customers: Effective key account management software unlocks significant future revenue from existing clients by moving beyond reactive problem-solving to proactive success orchestration and identifying upsell/renewal opportunities. * Unification is key to momentum: Top platforms

Data-Driven Key Account Tracking for Healthcare IT: A Strategic Guide to Patient Management

Data-driven key account tracking is revolutionizing how healthcare IT organizations manage patient relationships and drive growth. By leveraging comprehensive data analysis, businesses can move beyond reactive measures to proactively secure and expand strategic accounts. In patient management, this approach transforms client interactions by focusing on outcomes, utilization patterns, and satisfaction

How to Build a Key Account Management Process Flow for Tech

Key Account Management (KAM) is a strategic approach where tech companies focus on nurturing and growing relationships with their most valuable clients. Unlike traditional sales that prioritize one-time transactions, KAM emphasizes long-term partnership, revenue retention, and expansion. For tech firms, this is crucial as it drives recurring revenue, reduces churn,

Key Account Management Models: A Strategic Guide for Business Leaders

In today's competitive B2B landscape, simply acquiring customers isn't enough. The real value lies in nurturing and growing your most important relationships through effective key account management (KAM). While traditional account management focuses on maintaining all customer relationships, key account management zeroes in on your most

Construction Key Account Management Best Practices for IoT SaaS

Key Account Management (KAM) in IoT SaaS for construction is all about strategically nurturing high-value client relationships to foster mutual growth and success. In this dynamic sector, long-term partnerships are essential because construction projects increasingly depend on IoT solutions for real-time monitoring, predictive maintenance, and safety compliance. Unique challenges include

Key Account Performance Dashboard: The Ultimate Guide for Strategic Account Management

In today's competitive B2B landscape, key accounts represent your most valuable revenue streams and strategic partnerships. Yet many organizations struggle with the fundamental challenge: how do you effectively monitor and optimize performance across your most important customer relationships? A well-designed key account performance dashboard transforms scattered customer data

Quick Tips: Key Account Assessment Hacks for Construction Leaders

Key account assessment is the strategic process of evaluating your most valuable clients to ensure their long-term loyalty and profitability. For construction leaders, this is crucial—losing a key account can mean losing millions in revenue and years of project pipelines. By systematically analyzing client health, project satisfaction, and future

Leveraging Personnel Changes for Competitive Insights

Competitor analysis is essential for staying ahead in today's dynamic market. It helps businesses anticipate moves, identify opportunities, and mitigate risks effectively. Personnel changes, such as executive hires or departures, can provide valuable clues about a competitor's strategic direction. By analyzing these shifts, you can uncover

Data-Driven Key Account Identification in Pharmaceutical Logistics

Key Account Management (KAM) is pivotal in pharmaceutical logistics, where a small subset of accounts—such as major hospital networks, distributors, or pharmacy chains—drives a disproportionate share of profitability. These key accounts ensure stable revenue streams, enable efficient supply chain planning, and foster long-term partnerships critical for navigating regulatory