Rheinmetall | Competitive Intelligence Profile
Rheinmetall is a leading international systems supplier in the defense industry and a driver of forward-looking technological and...
Rheinmetall is a leading international systems supplier in the defense industry and a driver of forward-looking technological and industrial innovations in civilian markets. Founded in 1889 and headquartered in Düsseldorf, the company focuses on sustainability and aims for CO2 neutrality by 2035. It operates in various sectors, including defense, automotive, and security technology, providing a wide range of products and services.
🛍️ Rheinmetall Product and Pricing Intelligence →
📅 Rheinmetall Event Participations →
⚖️ Rheinmetall Regulatory Intelligence →
👔 Rheinmetall Management and Leadership Team →
⚔️ Rheinmetall Alternatives and Competitors →
💼 Rheinmetall Hiring and Layoffs →
🤝 Rheinmetall Partnerships, Clients and Vendors →
📈 Rheinmetall Financial Performance, Fundraising, M&A →
🛍️ Rheinmetall Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Rheinmetall, through its joint venture ARTEC GmbH, successfully integrated the ATGM Spike LR2 capability into the BOXER vehicle, verified by live fire testing in Lithuania on May 14-15, 2025.
- Rheinmetall BAE Systems Land began manufacturing the British Army's Boxer vehicles on March 27 at their Telford facility.
- Rheinmetall is in preliminary talks with the Latvian government to manufacture defense equipment locally.
📅 Rheinmetall Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Rheinmetall will present its new Battlesuite digital platform for interconnected military systems at the AFCEA trade exhibition on May 26-27, 2025, in Bonn, Germany.
- Rheinmetall will participate in the TU.day 2025 job fair in Vienna on May 15, offering career opportunities at Rheinmetall MAN Military Vehicles Österreich.
- Rheinmetall is participating in DEFEA 2025 in Athens from May 6-8, showcasing their role as a strong partner for international armed and security forces.
⚖️ Rheinmetall Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Rheinmetall faces scrutiny over its military support to Hungary while being involved in Ukraine.
- American Rheinmetall Munitions, Inc. and American Rheinmetall Systems LLC are listed as large nontraditional members of NSTIC.
👔 Rheinmetall Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
CEO / Managing Director[email protected]
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CEO Rheinmetall Soldier Electronics[email protected]
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CTO Power Systems[email protected]
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Chief Executive Officer Vehicle Systems Division[email protected]
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CEO & Head of Business Unit ADRS[email protected]
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Chief Executive Officer[email protected]
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CEO Central Division[email protected]
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Chief Executive Officer[email protected]
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CEO[email protected]
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Chief Executive Officer[email protected]
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Managing Director Rheinmetall Defence Australia, CEO Vehicle Systems Asia Pacific[email protected]
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Managing Director[email protected]
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Chief Executive Officer Tactical Vehicles Business Unit[email protected]
⚔️ Rheinmetall Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- GE Engine Services |
- Equipment Parts Sales |
- International |
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- BAE Systems |
- Thales Group |
- Atlas Elektronik |
- Thyssenkrupp Marine Systems |
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- General Dynamics
💼 Rheinmetall Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Rheinmetall is currently seeking a Chief Sales Officer in Switzerland.
- Rheinmetall is currently seeking a Chief Engineer Unmanned Aerial Systems in Germany.
- Ilaria Adduci has joined Rheinmetall as Head of Sales & Business Development Navy and Air Force in Italy, previously holding a position at another company.
🤝 Rheinmetall Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Rheinmetall and Reliance Defence have signed a strategic partnership to supply explosives and propellants for medium- and large-caliber ammunition, with plans for joint marketing and future cooperation.
- Italy's armed forces are investing heavily in tanks through a joint venture between Rheinmetall and Italy's Leonardo.
- Rheinmetall has signed collaboration agreements with Navantia to develop advanced technologies for enhancing Europe's strategic autonomy in defense.
📈 Rheinmetall Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- On May 14, 2025, Rheinmetall announced a change in major holdings due to the acquisition or disposal of shares with voting rights.
- Rheinmetall's stock reached a new record of 1,744 euros after JPMorgan raised its target price to 2,100 euros, despite subsequent profit-taking.
- Rheinmetall's stock has surged nearly 15% since March 17, 2025, driven by increased European defense budgets and strategic contracts, outperforming major indices.
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