Topic

competitive intelligence

A collection of 475 issues

Competitor Thought Leadership Analysis: A Step-by-Step Guide

In a crowded B2B market, thought leadership is a key differentiator. But how do you know if your competitors are winning the battle for mindshare? A competitor thought leadership analysis reveals what topics your rivals are owning, where they’re publishing, and how their expertise is being recognized. Here’s

How a Rival Used Palo Alto's Terraform Move to Outmaneuver Them

In early 2026, Palo Alto Networks announced a sweeping shift to a cloud-first, platform-based strategy, deprioritizing legacy on-premise solutions. For our client—a mid-tier cybersecurity firm—this was a wake-up call. Their competitive positioning, built around matching Palo Alto’s on-premise offerings, suddenly seemed obsolete. This pivot created a gap:

Master Pricing Insights: Key Account Models for Competitive Edge

Pricing isn't just a number—it's a strategic signal. Every price change your competitor makes reveals their priorities: Are they chasing market share with aggressive discounts? Signaling premium quality with a price hike? Or testing willingness to pay with tiered plans? Understanding these moves directly impacts

How to Track Competitor Glassdoor Reviews: A Practical Guide for Competitive Intelligence

Glassdoor reviews are a goldmine of competitive intelligence. They reveal your competitors' internal struggles, cultural shifts, and strategic priorities — often months before they become public. But manually scraping reviews every week is tedious and noisy. Here's a practical system to track competitor Glassdoor reviews efficiently, with actionable

How Databricks’ EHR Deal Reveals a Gap in Your Competitive Strategy

When Databricks announced its EHR partnership with Redox in early 2026, competitors like Snowflake and AWS were caught off guard. The deal—integrating Databricks’ Unity Catalog with Redox’s clinical data streaming—wasn't a direct competitive move in the analytics space; it was a strategic pivot into healthcare

Boost Key Account Wins with Internet Competitor Insights

In account-based selling, winning key accounts often hinges on understanding not just your customer, but also their competitive landscape. Monitoring competitor activities online provides real-time intelligence that lets sales teams anticipate customer needs, preempt objections, and position solutions with precision. By tracking three insight types—events (product launches, webinars), organizational

How to Use Competitive Intel for Successful Market Entry

Entering a new market without competitive intelligence is like sailing without a map—you risk costly missteps, wasted resources, and strategic blunders. Competitive intel acts as your compass, transforming raw data into actionable insights that reveal gaps, threats, and timing opportunities. Why it matters: Competitor moves—funding rounds, key hires,

Key Account Sales Tracking: The Metrics That Actually Move the Needle

Most sales dashboards are lying. Not intentionally, but structurally. They track activity—calls made, outlets visited, reports submitted—while the real question goes unanswered: What changed because of that activity? If you're managing key accounts, you know the pain. Your team hits their visit targets, but revenue stays

How to Predict Your Competitors' Next Content Moves (and Win in App Dev)

In the fast-paced app development industry, creating high-quality content is expensive—both in time and resources. Yet many teams produce content reactively, responding to competitors’ moves rather than anticipating them. This reactive approach leads to missed opportunities and wasted effort. Predictive analysis changes the game by uncovering gaps and opportunities

Key Account Dashboard Cheat Sheet for Compliance Automation

Why Your Key Account Dashboard Needs a Compliance Automation Lens Compliance automation has evolved from a back-office checkbox exercise into a strategic trust signal for key accounts. In today’s B2B landscape, enterprise buyers demand real-time proof of controls—not just annual SOC 2 reports. Your key account dashboard must