Topic

competitive intelligence

A collection of 518 issues

From Insight to Action: Preempting Prenuvo's Expansion with Competitive Intelligence

The whole-body MRI screening market is heating up, and Prenuvo has long held the pole position. Their aggressive expansion—new clinics, celebrity endorsements, and AI-powered diagnostics—has set a blistering pace. As a close competitor, we watch every strategic move they make, because in this space, a single misstep or

Advanced Tactics for Winning on Customer Satisfaction in GovTech

In GovTech, customer satisfaction hinges on how well technology solves real-world problems. Here’s how to align modernization with user needs. 1. Audit Pain Points First Conduct structured interviews with end-users (e.g., government clerks, citizens). Create a “pain matrix” ranking issues by frequency and severity. Common pain points: slow

Key Account Manager Responsibilities: Actionable Telecom Strategies

In telecom, rapid tech shifts (5G, IoT, SD-WAN), high churn rates (averaging 20-30% annually), and complex B2B sales cycles make account retention a formidable challenge. Key Account Managers (KAMs) are the linchpin: they protect high-value accounts, reduce churn, and drive revenue growth. In a saturated market, KAM performance directly fuels

How One Competitor Used RivalSense to Respond to Nextiva's Pricing Shift

Background: The Client and the Competitive Landscape Our client, a mid-market VoIP provider, competes directly with Nextiva in the fast-growing unified communications market. With businesses accelerating digital transformation, demand for integrated voice, video, and messaging solutions has surged. However, this growth has intensified price competition, making competitive intelligence a strategic

Data-Driven Meeting Insights for Monitoring Key Account Growth

Traditional account reviews rely on backward-looking metrics like revenue or renewal rates, which miss the real-time signals that indicate account health. Meeting intelligence fills this gap by analyzing every conversation—calls, demos, check-ins—for patterns that reveal hidden opportunities or risks. For example, a sudden increase in support-related language in

The Webinar Competitive Intelligence Playbook: Uncover New Features, AI Upgrades & Ecosystem Shifts

Webinars are an underrated treasure trove for competitive intelligence. Unlike static website copy or release notes, webinars offer live, unfiltered glimpses into what competitors are building and why. Here’s why they matter—and how to mine them. 1. Live demos reveal unannounced features. Competitors often showcase product updates during

The Ultimate Key Account Management Playbook: A 30-Day Plan to Retain & Grow Strategic Accounts

Key Account Management is a strategic approach to managing your most valuable customers. Unlike standard account management, KAM focuses on deep relationship building, long-term value creation, and proactive problem-solving. A Key Account Manager (KAM) acts as the bridge between the client and your organization, ensuring alignment, retention, and growth. The

How Frank Dirksen’s CCO Appointment Revealed Helsing’s Global Expansion Playbook

Our client, a mid-stage B2B defense AI company, operates in the fast-evolving European defense tech market. Their primary competitor, Helsing, has emerged as a formidable force with over €700 million in funding and high-profile contracts with the German and Ukrainian governments. The client recognized that Helsing’s aggressive expansion could

Spot Competitor Partnership Threats Before They Steal Your Key Accounts

Even a seemingly minor partnership between a competitor and a tech provider can create a powerful new value proposition that targets your most loyal clients. These alliances often address specific client pain points—like integrating with a popular CRM or reducing operational costs—making them tempting switch triggers. If left

SiriusXM's Video Expansion: A Competitor's Strategic Response

SiriusXM’s aggressive push into video content—exclusive artist interviews, live concert streams, and original series—marks a seismic shift in the audio streaming landscape. By converging audio and video, SiriusXM is not merely expanding its product; it’s redefining competitive boundaries, forcing pure-play audio platforms to rethink their strategies.