Topic

competitive intelligence

A collection of 471 issues

How Databricks’ EHR Deal Reveals a Gap in Your Competitive Strategy

When Databricks announced its EHR partnership with Redox in early 2026, competitors like Snowflake and AWS were caught off guard. The deal—integrating Databricks’ Unity Catalog with Redox’s clinical data streaming—wasn't a direct competitive move in the analytics space; it was a strategic pivot into healthcare

Boost Key Account Wins with Internet Competitor Insights

In account-based selling, winning key accounts often hinges on understanding not just your customer, but also their competitive landscape. Monitoring competitor activities online provides real-time intelligence that lets sales teams anticipate customer needs, preempt objections, and position solutions with precision. By tracking three insight types—events (product launches, webinars), organizational

How to Use Competitive Intel for Successful Market Entry

Entering a new market without competitive intelligence is like sailing without a map—you risk costly missteps, wasted resources, and strategic blunders. Competitive intel acts as your compass, transforming raw data into actionable insights that reveal gaps, threats, and timing opportunities. Why it matters: Competitor moves—funding rounds, key hires,

Key Account Sales Tracking: The Metrics That Actually Move the Needle

Most sales dashboards are lying. Not intentionally, but structurally. They track activity—calls made, outlets visited, reports submitted—while the real question goes unanswered: What changed because of that activity? If you're managing key accounts, you know the pain. Your team hits their visit targets, but revenue stays

How to Predict Your Competitors' Next Content Moves (and Win in App Dev)

In the fast-paced app development industry, creating high-quality content is expensive—both in time and resources. Yet many teams produce content reactively, responding to competitors’ moves rather than anticipating them. This reactive approach leads to missed opportunities and wasted effort. Predictive analysis changes the game by uncovering gaps and opportunities

Key Account Dashboard Cheat Sheet for Compliance Automation

Why Your Key Account Dashboard Needs a Compliance Automation Lens Compliance automation has evolved from a back-office checkbox exercise into a strategic trust signal for key accounts. In today’s B2B landscape, enterprise buyers demand real-time proof of controls—not just annual SOC 2 reports. Your key account dashboard must

Pricing Cheat Sheet: Key Account Management Insights

Pricing is one of the most powerful levers for profitability in B2B key account management. A 1% price increase can boost operating profit by 8–11% on average, yet many account managers shy away from pricing conversations, fearing they might damage relationships. The reality? Strategic pricing actually strengthens partnerships when

The Key Account Management Playbook: A Leader's Guide to Empowering SAMs

Strategic Account Management (SAM) is a team sport, and leaders play a pivotal role in ensuring their teams thrive. Whether you're a CEO, GM, country manager, or head of key accounts, your job is to enable SAMs to achieve superior results for clients and the organization. This playbook

How NVIDIA's Nemotron Launch Spurred a Rival's AI Agent Pivot

When NVIDIA launched Nemotron 3 Nano Omni on April 28, 2026, the enterprise AI landscape shifted overnight. This open multimodal model—unifying vision, audio, and language with up to 9x more efficient AI agents—immediately raised the bar for general-purpose AI capabilities. But for one mid-market B2B SaaS company, it

How to Spot Competitor Partnerships via Website Changes

In the fast-paced world of B2B, your competitors’ websites are constantly evolving. While most teams focus on major press releases or product launches, the real strategic signals often hide in plain sight—on the website itself. A new logo on the homepage, a shifted pricing page, or a subtle change