Topic

competitive intelligence

A collection of 482 issues

How Financial Insights Drove Key Account Wins: 3 Case Studies

In competitive intelligence, financial data is a goldmine that reveals a competitor's true health, growth trajectory, and market positioning—far beyond surface-level observations. By analyzing capital market activities (funding rounds, M&A, IPOs) and audit reports, you can uncover strategic moves, identify vulnerabilities, and spot partnership opportunities

Competitor Thought Leadership Analysis: A Step-by-Step Guide

Most firms track competitor pricing, product updates, and partnerships. But fewer systematically analyze competitor thought leadership—the ideas, insights, and content that shape how prospects think about a market. Yet thought leadership is often the most powerful competitive moat. It positions a firm as an authority, builds trust before a

How Revolut's Premium Investment Move Sparked a Rival's Strategic Pivot

The fintech investment space has become a battleground for user acquisition and retention, with key players like Revolut, Robinhood, eToro, and Trade Republic vying for dominance. Revolut, boasting over 45 million users globally, has aggressively expanded its investment offerings, moving from basic stock trading to premium features like IPOs, thematic

Uncover Competitor Insights from Instagram: Track Key Account Satisfaction

Instagram has evolved into a public repository of competitor moves—product launches, events, partnerships, and even legal battles are all documented in real time. But the real goldmine lies beyond vanity metrics like likes and follower counts. By tracking account satisfaction—such as comment sentiment, response times, and engagement quality—

Unlocking Financial Moves: Track Competitor M&A with Key Account History

In the fast-paced B2B landscape, mergers and acquisitions (M&A) are more than headline news—they are powerful signals of a competitor’s strategic direction. When a rival acquires a startup, enters a new geography, or absorbs a technology firm, they are revealing where they plan to invest resources

How a Simple Product Rename Revealed Palo Alto Networks' Strategic Shift

When a competitor quietly renames a product line, your first instinct might be to dismiss it as a marketing tweak. But in B2B tech, a rename often signals a deeper strategic pivot—a shift in positioning, target market, or even business model. Here's how to decode these changes

3 Real-World Examples of Competitor Analysis in Cybersecurity

In cybersecurity, the threat landscape evolves daily—new vulnerabilities, regulations, and attack vectors emerge constantly. Competitor analysis isn't just about keeping tabs; it's a strategic lens to spot market trends and innovation gaps before they become obvious. By systematically tracking rivals, you can anticipate moves in

Competitor Thought Leadership Analysis: A Step-by-Step Guide

In a crowded B2B market, thought leadership is a key differentiator. But how do you know if your competitors are winning the battle for mindshare? A competitor thought leadership analysis reveals what topics your rivals are owning, where they’re publishing, and how their expertise is being recognized. Here’s

How a Rival Used Palo Alto's Terraform Move to Outmaneuver Them

In early 2026, Palo Alto Networks announced a sweeping shift to a cloud-first, platform-based strategy, deprioritizing legacy on-premise solutions. For our client—a mid-tier cybersecurity firm—this was a wake-up call. Their competitive positioning, built around matching Palo Alto’s on-premise offerings, suddenly seemed obsolete. This pivot created a gap:

Master Pricing Insights: Key Account Models for Competitive Edge

Pricing isn't just a number—it's a strategic signal. Every price change your competitor makes reveals their priorities: Are they chasing market share with aggressive discounts? Signaling premium quality with a price hike? Or testing willingness to pay with tiered plans? Understanding these moves directly impacts