Folksam | Competitive Intelligence Profile
Folksam is a leading insurance company in Sweden, offering a wide range of insurance products including home, car, personal accident,...
Folksam is a leading insurance company in Sweden, offering a wide range of insurance products including home, car, personal accident, and life insurance, as well as various pension plans. Operating on mutual principles, Folksam reinvests profits for the benefit of its policyholders. With a history spanning over a century, it serves millions of customers and is one of Sweden's largest asset managers. The company is customer-owned and focuses on creating security and sustainability for its customers through insurance and pension savings, alongside active environmental work and traffic safety research.
🛍️ Folksam Product and Pricing Intelligence →
📅 Folksam Event Participations →
⚖️ Folksam Regulatory Intelligence →
👔 Folksam Management and Leadership Team →
⚔️ Folksam Alternatives and Competitors →
💼 Folksam Hiring and Layoffs →
🤝 Folksam Partnerships, Clients and Vendors →
📈 Folksam Financial Performance, Fundraising, M&A →
🛍️ Folksam Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Folksam has added Skoterförsäkring (snowmobile insurance) and Djurförsäkring (animal insurance) to its insurance offerings.
- Folksam added snowmobile insurance (Skoterförsäkring) and animal insurance (Djurförsäkring) to its group insurance offerings.
- Folksam expands its home insurance crisis support to cover people affected by the tragic event in Fagersta and their relatives, including up to ten therapy sessions and no deductible.
📅 Folksam Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Folksam's Swedish Championships take place September 26-27 at Kristianstad International Eventing, with juniors riding for the CCI2*-S title and young riders competing for medals in the top-ranked CCI3*-S class.
- Folksam backs Tjänstepensionens dag on September 27 with other pension industry players to raise awareness about occupational pensions.
- Folksam Grand Prix in Gothenburg will feature European Championship bronze medalist Vanessa Kamga and seventh-place finisher Caisa-Marie Lindfors in the women's discus.
⚖️ Folksam Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Finansinspektionen is pressing Folksam over its roughly SEK 21 billion Heimstaden Bostad investment because Folksam cannot find the risk documentation.
- A woman in her 70s in Stockholm faces two counts of aggravated fraud for insurance claims that paid out SEK 6.1 million from Folksam, Sedgwick, Marsh, Brookfield, Lloyd's, and Hiscox after an indictment in early September.
- Filip Göthe, insurance advisor at Folksam, received a new ÅKU 2026 Lärande Sak certificate from Finanskompetens.
👔 Folksam Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Folksam Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- if.se |
- trygghansa.se |
- dina.se |
- lansforsakringar.se |
- konsumenternas.se |
- icaforsakring.se |
- svedea.se |
- Tryg |
- IF |
- RAC |
- MetLife |
- Blue KC |
- Alecta |
- Cardif Nordic |
- Dina Försäkringar
💼 Folksam Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Folksam is hiring a Head of AML Department in Sweden to lead its AML unit, develop and coordinate anti-money laundering, counter-terrorist financing, and sanctions compliance efforts, and manage a team of specialists and investigators.
- Folksam is seeking a corporate market manager for its western region to lead qualified savings and pension advisory services for business clients.
- Folksam is hiring a Head of Corporate Market for the western region in Gothenburg.
🤝 Folksam Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Andreas Mathiesen, business manager for mobility/motor and home at Folksam Sak, announced Folksam's new collaboration with Riksbyggen to reach 200,000 households via its digital channels.
- Folksam expands its partnership with Riksbyggen to offer home, car, child, accident and pet insurance plus collective discounts to 200,000 households in Riksbyggen-managed properties through Riksbyggen’s digital channels.
- Folksam expands its Riksbyggen partnership to offer residents car, child, accident and pet insurance plus bundle discounts, says Andreas Mathiesen, Folksam's business manager for mobility and housing.
📈 Folksam Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Folksam's KPA Pension bought a 128-apartment new-build project in Mölndal, Gothenburg, from Skanska to add Miljöbyggnad Silver-certified rental homes to Folksam's property portfolio.
- Folksam Tjänstepension has the highest average ITP return among traditional-insurance providers over one, three and five years at 13.52%, 11.79% and 7.61%.
- Skanska sells its 128-apartment TingsParken rental housing project in Mölndal, Gothenburg, to Folksam through KPA Pension for about SEK 380 million.
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