REMA 1000 | Competitive Intelligence Profile
REMA 1000 is a Norwegian retail chain with over 650 stores across the country, known for its commitment to low prices, high-quality...

REMA 1000 is a Norwegian retail chain with over 650 stores across the country, known for its commitment to low prices, high-quality groceries, and responsible production and sales practices. Since 1979, it has focused on cutting food prices in Norway while ensuring environmental and social responsibility. The company operates with independent merchants who are deeply involved in their local communities, offering a pleasant shopping experience with clean stores, full shelves, and friendly staff. REMA 1000 is also recognized for its ambitious environmental goals, including reducing plastic use and phasing out certain chicken breeds for more sustainable options.
🛍️ REMA 1000 Product and Pricing Intelligence →
📅 REMA 1000 Event Participations →
⚖️ REMA 1000 Regulatory Intelligence →
👔 REMA 1000 Management and Leadership Team →
⚔️ REMA 1000 Alternatives and Competitors →
💼 REMA 1000 Hiring and Layoffs →
🤝 REMA 1000 Partnerships, Clients and Vendors →
📈 REMA 1000 Financial Performance, Fundraising, M&A →

🛍️ REMA 1000 Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- REMA 1000 strengthens its INNTIL brand as Jenny Skavlan joins as an owner in April 2026.
- REMA 1000 rebrands its Superheltserie bread as Hjerteligaens Heltebrød, with each sale contributing one krone to support inclusive handball for people with disabilities, as stated by Ingvill Måkestad Bovim, leader of sponsorship and health at REMA 1000.
- REMA 1000 updated its app features to include new bonus missions and campaigns, an allergen scanner, and expanded Scan & Pay rollout, while removing specific personal price cut details and simplifying the description.
📅 REMA 1000 Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- REMA 1000 Håndballcup concluded its 2026 edition with around 500 teams from across Norway participating.
- Martin Vahtera, Head of Commercial at REMA 1000 Norge, will share experiences from REMA Media at the Performancekonferansen on April 24.
- Harald A. Kalvøy, the Director for Security and Preparedness (CSO) at REMA 1000, attended the opening of Totalforsvarsåret 2026 by H.M. King Harald on February 13, 2026, highlighting the company's role in national resilience through critical goods and services.
⚖️ REMA 1000 Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 REMA 1000 Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO
[email protected]
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CFO
[email protected]
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Managing Director Sweden
⚔️ REMA 1000 Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Norgesgruppen (Kiwi, Meny, Spar) |
- Coop |
- Assai |
- Geia Food |
- Logismose |
- Kokkens Vinhus |
- Lidl

💼 REMA 1000 Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- REMA 1000's parent company Reitan Retail is hiring a lawyer focused on technology, AI, and privacy law for a newly created position as part of its strategic transformation.
- Knut Skogeng joined REMA 1000 as a Department Manager in Norway, previously serving as Head Coach and Graphic Manager at Arendals Turnforening.
- REMA 1000 is hiring a deputy manager with leadership responsibility for its Tangen store in Kristiansand, Agder, with Simon Bergstrøm Lund as the store manager.
🤝 REMA 1000 Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- REMA 1000 signed a new five-year joint purchasing and distribution agreement with Oda Norway, through which Oda will purchase volumes worth close to NOK 1 billion annually from REMA 1000.
- REMA 1000 uses Splunk to turn complex data from multiple systems into clear, real-time insights that help teams make faster, better decisions.
- REMA 1000 uses Splunk for retail use cases and Dashboard Studio to reduce time to resolution with accessible data and end-to-end visibility, according to Splunk product manager Lizzy Li.
📈 REMA 1000 Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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