Coop | Competitive Intelligence Profile
Coop is Norway's second-largest umbrella chain in the grocery sector, operating approximately 1300 grocery stores under six chain...
Coop is Norway's second-largest umbrella chain in the grocery sector, operating approximately 1300 grocery stores under six chain concepts: Obs, Extra, Coop Prix, Coop Mega, Coop Marked, and Matkroken. It also runs several large building supply stores, Obs Bygg and Coop Byggmix, along with cafes and specialty trade profiles. Owned by its customers through their membership in one of Norway's 57 cooperatives, Coop has over 2 million members. The cooperatives are organized under the common organization Coop Norge SA, which they own and which administers and operates all common tasks for the combined business.
🛍️ Coop Product and Pricing Intelligence →
📅 Coop Event Participations →
⚖️ Coop Regulatory Intelligence →
👔 Coop Management and Leadership Team →
⚔️ Coop Alternatives and Competitors →
💼 Coop Hiring and Layoffs →
🤝 Coop Partnerships, Clients and Vendors →
📈 Coop Financial Performance, Fundraising, M&A →
🛍️ Coop Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Coop Norge CEO Philipp Engedal says Coop will make a bigger push into online groceries and expects stores to shrink, using its Obs/Obs Bygg online sales, its Matvareexpressen purchase, and Wolt/Foodora delivery tests to prepare.
- Coop will invest NOK 470 million in a new Goman bakery in Trondheim with 10,000 square meters of workspace to increase capacity, especially in confectionery, aiming to use it by late 2028.
- Coop will give Coopay users a 2% extra bonus on top of purchase dividends when they pay with BankAxept on October 27.
📅 Coop Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Coop CEO Philipp Engedal said at DLF Høstmøte 2026 that shoppers will still use both physical stores and online by 2036, with meal-time solutions and strong brands staying important and AI and health gaining focus.
- Coop will host a stand at the Rosa Sløyfe-løpet in Oslo on October 10-11, where people can meet Karoline.
- Coop is at NDC Oslo on September 19 to showcase its tech community and products and to introduce its Head of Digital Channels, Vineet Kundu.
⚖️ Coop Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Coop CEO Annette Jorn warns that complex VAT rules could shift gains away from consumers and says Coop supports the government's VAT plan only if the rules stay simple.
- Coop asks the government to redo the entire energy proposal, warning that new power rules could sharply raise costs and risk for its only grocery store on Svalbard.
- Coop will investigate its practice of 'ja tak' offers after the Consumer Ombudsman said they could be misleading if there are no real savings.
👔 Coop Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer/EVP
[email protected] -
Administrerende direktør / CEO
⚔️ Coop Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- matprat.no |
- godt.no |
- meny.no |
- Carrefour SA |
- Migros-Genossenschafts-Bund |
- Metro AG |
- Lloyds Banking Group Plc |
- J Sainsbury Plc |
- Asda Stores Ltd |
- McColl's Retail Group Plc |
- Poultry Patrol |
- Harris Farms |
- Chiktopia |
- Southern Co-op |
- Midcounties Co-operative |
- Co-operatives Uk |
- Tigros |
- Heart of England Co-Operative Society
💼 Coop Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Johan Fredrik Hillveg starts as chairperson of the board at Coop's Obs BYGG Montering AS.
- Andreas Lie joined Coop as a strategy advisor after 2.5 years at BCG.
- Pernille Orderud Noreng is leaving Coop, where she served as Head of Strategic Projects and Portfolio Management | Strategy and Growth in Norway, to become Strategy Director at TINE.
🤝 Coop Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Coop and Avisomo’s Himmelgrønt AS opened Norway’s first fully automated vegetable facility in Gardermoen and began shipping to stores this spring.
- Coop joined Norway’s Kostholdspartnerskapet diet partnership on October 12 with Health Minister Jan Christian Vestre, highlighting its grocery report that 96% of Norwegians care about healthy food but 48% find it too expensive and that its Extra 'Alltid 8' campaign increased fruit and vegetable sales.
- Coop launches a pilot with Wolt to deliver groceries from ten Coop Mega stores in the Oslo region, including selected Obs items.
📈 Coop Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Coop Nordvest SA plans to merge its subsidiary Coop Mega Bekkevoll AS into itself to cut costs and streamline operations, with the decision set for the annual meeting.
- Coop Hordaland nearly doubled its annual profit in 2025, with operating profit up almost 49 million kroner and more of the boost coming from financial items, after selling a shopping center and expecting more stores.
- Coop is investing nearly 500 million Norwegian kroner to expand its central warehouse at Langhus, adding 55,000 square meters with over 100,000 automated pallet spaces, with completion expected in 2028.
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