Veriff | Competitive Intelligence Profile
Veriff is an industry leader in online identity verification, providing highly automated solutions for fraud prevention, compliance,...
Veriff is an industry leader in online identity verification, providing highly automated solutions for fraud prevention, compliance, and safeguarding customers. With a foundation in Estonia, Veriff supports government-issued IDs from over 230 countries and territories, enabling businesses to verify online users effortlessly. The company is backed by prominent investors and has offices in the US, UK, Spain, and Estonia, focusing on building trust and transparency in digital interactions.
🛍️ Veriff Product and Pricing Intelligence →
📅 Veriff Event Participations →
⚖️ Veriff Regulatory Intelligence →
👔 Veriff Management and Leadership Team →
⚔️ Veriff Alternatives and Competitors →
💼 Veriff Hiring and Layoffs →
🤝 Veriff Partnerships, Clients and Vendors →
📈 Veriff Financial Performance, Fundraising, M&A →
🛍️ Veriff Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Veriff hired Domenico Tan as their first employee in Southeast Asia to expand the company's regional presence.
- Veriff's Brazil office, led by CEO Andrea Rozenberg, sent 73 employees from São Paulo to the company's annual gathering in Tallinn, marking their first participation since the office launched 4 months ago.
- Veriff introduced a 'human on the loop' ID verification system to balance automation with human oversight for fraud prevention, as explained by CEO Kaarel Kotkas on July 14, 2025.
📅 Veriff Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Veriff hosted a fireside chat at its 2025 Summer Week event featuring clients Uber, Aplazo, and Feeld discussing challenges like fraud prevention and user experience.
- Veriff hosts an invitation-only dinner for Fintech leaders in Chicago during MoneyLIVE North America in September to discuss identity, AI, and fraud prevention.
- Veriff starts Veriff Summer Week 2025 in Tallinn on July 15, featuring an AI Hackathon, strategy deep-dives, and customer interactions.
⚖️ Veriff Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Veriff joined the FinTech México Association on June 6, 2025.
- Veriff announced that tenant checks are now included in the responsibilities of Heads of AML, Risk, or Fraud due to changes in the UK's AML regime.
- Veriff offers a digital-first identity verification solution to help UK landlords and letting agents comply with new Right to Rent and AML regulations as of April 30, 2025.
👔 Veriff Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Revenue Officer
[email protected] -
CFO[email protected]
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Chief of Staff to Product & Engineering[email protected]
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President Veriff[email protected]
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President[email protected]
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Founder & CEO[email protected]
⚔️ Veriff Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- IDnow |
- Trulioo |
- Token of Trust |
- TruNarrative |
- Onfido |
- Sumsub |
- Jumio Identity Verification |
- Lightico |
- TextIn |
- Intelity |
- Fourthline |
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Persona |
- Passbase |
- Cotter |
- VerifyKit |
- Civic |
- FraudLabs Pro |
- eftsure |
- CertifID |
- Formica Fraud |
- Plaid |
- IPQS
💼 Veriff Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Veriff reports that one in 20 online identity verification attempts in financial services is fraudulent and announces Carly Brantz as new CMO to drive global growth and brand expansion.
- An experienced marketing director (CMO) is joining Veriff to lead the company's global marketing strategy.
- Carly Brantz joined Veriff as Chief Marketing Officer to lead marketing strategies and enhance the company's identity verification solutions.
🤝 Veriff Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Cyber Morfosis announced a partnership with Veriff on July 24 to enhance identity verification and fraud prevention services.
- Rivool Finance selected Veriff for fast and scalable ID verification to meet regulatory, banking, and investor requirements without compromising user experience.
- Veriff partners with KueskiPay to combat AI-powered fraud in Latin America using biometric and behavioral technology.
📈 Veriff Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Veriff has raised a total of $192.3 million, with the latest funding round of $100 million led by Alkeon Capital and Tiger Global Management in January 2022.
- Competition from Veriff may erode 20 percent of market share in the EU's age verification solutions sector.
- Veriff's CEO Kaarel Kotkas announced that the company's daily volumes have increased over four times year-over-year, driven by their advanced ID verification technology.
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