Sift | Competitive Intelligence Profile
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. With a focus on machine learning and...
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. With a focus on machine learning and user identity, Sift processes 1 trillion events per year to help over 700 customers, including brands like DoorDash and Yelp, to prevent fraud while enabling growth and maintaining user trust.
🛍️ Sift Product and Pricing Intelligence →
📅 Sift Event Participations →
⚖️ Sift Regulatory Intelligence →
👔 Sift Management and Leadership Team →
⚔️ Sift Alternatives and Competitors →
💼 Sift Hiring and Layoffs →
🤝 Sift Partnerships, Clients and Vendors →
📈 Sift Financial Performance, Fundraising, M&A →
🛍️ Sift Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sift updated its FIBR benchmarking report title to 'The Fraud Economy Scales Up', updated payment fraud attack rate from 2.5% to 2.1%, chargeback rates increased, and removed Middle East and Africa from geo filters.
- Sift is shortlisted for transaction and identity risk, focusing on account history and payment outcomes.
- Sift Trust and Safety Architect Maria Benjamin explained that accounts tied to fraudulent chargebacks show 15.8x more linkages than typical user profiles, based on Sift's latest Digital Trust Index.
📅 Sift Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sift and DevCode Identity hosted an intimate dinner for iGaming leaders in London during iGB Events to discuss fraud, risk, and growth challenges.
- Sift is hosting a networking event at Oracle Park on June 25 for Bay Area fraud and payments leaders to watch the Giants vs. A’s game.
- Sift will attend the Fraud Leaders' Summit US in Nashville on June 23.
⚖️ Sift Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sift Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Senior Director
[email protected] -
Director, Implementation & Professional Services[email protected]
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Director Of Sales, America[email protected]
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Director of Customer Success[email protected]
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Director, Integrated Campaigns and Programs[email protected]
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Founder & Executive Chairman[email protected]
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Founder[email protected]
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CEO, Sift[email protected]
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Chief of Staff[email protected]
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CFO[email protected]
⚔️ Sift Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- SEON |
- Kount |
- Accertify |
- Emailage |
- Fraud Fighters |
- Signifyd |
- Riskified |
- ClearSale |
- NICE Actimize |
- Forter |
- SigScalr |
- InsightFinder |
- Databand |
- Visier |
- ActivTrak |
- ActiveOps |
- ChartHop |
- Orgvue |
- Structural |
- VoloMetrix
💼 Sift Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sift is hiring a Forward Deployed Engineer, Trust and Safety with an estimated on-target earnings range of $170K–$230K plus equity, requiring 5–8 years in fraud or trust & safety and strong SQL and Python skills.
- Sift is hiring a Staff Accountant to manage end-to-end payroll operations for a multi-state and global employee population.
- Sift is hiring a Staff Data Scientist to work on its machine learning backbone, which processes over 1 trillion events annually from 700+ global customers.
🤝 Sift Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Sift Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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