Uber | Competitive Intelligence Profile

Uber is a global platform providing ride-hailing, courier services, food delivery, and freight transport. They focus on empowering...


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Uber logo

Uber is a global platform providing ride-hailing, courier services, food delivery, and freight transport. They focus on empowering people to go anywhere, get anything, and earn their way with a relentless pursuit of reimagining movement.

Website
Headquarters
San Francisco, California
Size
10,001+ employees
Industry
Internet Marketplace Platforms
Specialities
mobile, transportation, logistics, technology

🛍️ Uber Product and Pricing Intelligence →

📅 Uber Event Participations →

⚖️ Uber Regulatory Intelligence →

👔 Uber Management and Leadership Team →

⚔️ Uber Alternatives and Competitors →

💼 Uber Hiring and Layoffs →

🤝 Uber Partnerships, Clients and Vendors →

📈 Uber Financial Performance, Fundraising, M&A →


🛍️ Uber Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Uber updated its app for drivers in Mérida with 'Alert Zones' and a user seniority label to improve transparency and control, as announced by Cecilia Román, Uber Mexico's Safety Communication Manager.
  • Uber launched a feature on August 13 allowing women in LA, SF, and Detroit to choose to match with other women for more choice and control.
  • Uber drivers in the Rio Grande Valley report a 30% earnings cut due to the new upfront fares pay structure, prompting some to reduce their driving hours.


📅 Uber Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Uber presents 'Growing Bolder at the National Senior Games' from July 30th to August 3, showcasing athletes over 50.
  • Uber Eats showcased its platform and services at the 2025 Las Vegas Bar & Restaurant Expo in March, engaging with over 13,000 attendees and 500 exhibitors.
  • Uber hosted Design Night events in NYC, Seattle, and San Francisco, focusing on research, AI, and creativity, with upcoming events in São Paulo, Amsterdam, and Bangalore.

⚖️ Uber Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Uber received a report of sexual misconduct or assault every eight minutes between 2017 and 2022, despite claiming to be one of the safest travel options.
  • Uber's rating and incentive system improved driver safety and reliability in Chicago to match taxi standards, prompting calls for regulatory quality-control measures.
  • Uber faced over 400,000 reports of sexual assault or misconduct after rides over six years, as revealed by New York Times investigative reporter Emily Steel from sealed court documents.

👔 Uber Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Uber Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Vay
  • |
  • Cabify
  • |
  • Gett
  • |
  • Lyft
  • |
  • Via
  • |
  • Ola Cabs
  • |
  • Gojek
  • |
  • Snapp
  • |
  • Grab
  • |
  • Bolt
  • |
  • Didi Chuxing
  • |
  • Curb
  • |
  • Yandex Taxi
  • |
  • Local Taxis
  • |
  • Public Transport


💼 Uber Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Erica Wray joins Uber as Strategic Business Advisor & Chief of Staff in United States, previously Strategic Business Advisor & Chief of Staff.
  • Uber appointed Andrew Macdonald as president and chief operating officer in early June 2025.
  • Uber's Chief Product Officer Sachin Kansal personally completes driving and delivery trips to enhance product insight and user empathy, embodying the company's 'extreme dogfooding' culture.


🤝 Uber Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Uber partners with Livelo Brasil to let users earn loyalty points on trips and deliveries starting August 18, as announced by Marco Cruz, Uber's Director of Business Development in Brazil.
  • Uber strikes a flurry of deals to prepare for the driverless age again.
  • Uber and Mastercard expanded their payment partnership to improve digital financial services for drivers, couriers, and consumers.


📈 Uber Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Uber will invest $300 million in Lucid Motors and deploy 20,000 autonomous Lucid Gravity SUVs on its app starting next year.
  • On May 28, 2025, Uber acquired Dantaxi from Triton to become the leading mobility platform in Denmark, expanding its reach to 75 out of 98 municipalities.
  • Uber Eats / Uber's quota attainment is 61%, significantly above the internet industry average of 48%.


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