Tet | Competitive Intelligence Profile

Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It...


Tet X profile Tet Facebook profile Tet Instagram profile Tet Google Play page Tet Trustpiolot profile
Tet logo

Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It is known for its reliable optical internet, which has been the number one choice for customers in Latvia for the past 10 years, as well as for its tailored entertainment solutions in television, business solutions, and data services.

Website
Headquarters
Riga, Rīga
Size
1001-5000 employees
Industry
IT Services and IT Consulting

🛍️ Tet Product and Pricing Intelligence →

📅 Tet Event Participations →

⚖️ Tet Regulatory Intelligence →

👔 Tet Management and Leadership Team →

⚔️ Tet Alternatives and Competitors →

💼 Tet Hiring and Layoffs →

🤝 Tet Partnerships, Clients and Vendors →

📈 Tet Financial Performance, Fundraising, M&A →


🛍️ Tet Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Tet increased the price of its Economiskā paka TV package from €17.90 to €18.95 per month and reduced the number of channels in its Izklaides paka from 11 to 10 while raising the price from €23.80 to €24.25 per month.
  • Tet's OTT brand Backscreen and LNK TV launch the new streaming platform LNK GO in Lithuania on January 21.
  • Tet increased the price for its TV and internet bundle from 12 €/month to 23.48 €/month.


📅 Tet Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Tet invites everyone to an open door day on January 17 at its office in Dzirnavu Street 105, featuring a digital exhibition about the 1991 barricades and its role in Latvia's critical infrastructure.
  • Tet invites everyone to attend an Open Day on January 17 dedicated to 1991 barricade venues, including its office on Dzirnavu Street 105, where it will display the former Telegraph and Telephone Center and share photos and employee stories from that time.
  • Tet organized a technology event for partners in Jelgava on November 27, featuring presentations on Tet Cloud, AI, and cybersecurity by employees and experts.

⚖️ Tet Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Tet Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Tet Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • T-Mobile
  • |
  • MTN
  • |
  • Jio
  • |
  • bite.lv
  • |
  • tet.plus
  • |
  • euronics.lv
  • |
  • luminor.lv
  • |
  • eatpbank.ru
  • |
  • lmt.lv
  • |
  • epakalpojumi.lv
  • |
  • Telia Company
  • |
  • Tele2
  • |
  • Bite Latvia
  • |
  • Belarusian Telecommunications Network
  • |
  • Digi
  • |
  • AIO


💼 Tet Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Tet's Chief Commercial Officer Edgars Grandāns invites talented candidates to join the company as a leader for its IT business development on January 16.
  • Ivars Indriks left Tet as Chief Engineer in Latvia to join Backscreen as Interim Chief Technology Officer.
  • Pauls Jansons serves as the Director of Artificial Intelligence Development at Tet.


🤝 Tet Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Tet partners with Tele2 to offer optical internet services to private customers using its infrastructure that reaches at least half a million households across Latvia, as stated by Tet Chairman Uldis Tatarčuks.
  • Tet expands its export direction by starting a strategic collaboration in Moldova and closing its first deal between Backscreen and Moldova's telecommunications leader StarNet.
  • Tet is undertaking an ambitious leadership development program with the Stockholm School of Economics in Riga as its trusted partner, as announced by CEO Uldis Tatarcuks.


📈 Tet Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Tet's deal to buy shares from Telia could be finalized in July, as reported by the Economics Ministry on January 22, 2026.
  • Latvian Prime Minister Evika Siliņa and Minister for Economics Viktors Valainis met with Telia Company CEO Patrik Hofbauer to discuss the acquisition of Telia's shares in Tet and LMT, aiming to create a leading regional technology company.
  • Tet's subsidiary BDA achieved record profitability and tripled training volume using AI tools and a data-driven approach in 2025.


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