Tet | Competitive Intelligence Profile
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It...
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It is known for its reliable optical internet, which has been the number one choice for customers in Latvia for the past 10 years, as well as for its tailored entertainment solutions in television, business solutions, and data services.
🛍️ Tet Product and Pricing Intelligence →
📅 Tet Event Participations →
⚖️ Tet Regulatory Intelligence →
👔 Tet Management and Leadership Team →
⚔️ Tet Alternatives and Competitors →
💼 Tet Hiring and Layoffs →
🤝 Tet Partnerships, Clients and Vendors →
📈 Tet Financial Performance, Fundraising, M&A →
🛍️ Tet Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tet CEO Uldis Tatarcuks announced the start of construction for the DC7 data center in Salaspils, which will use liquid cooling, AI management, and a heat recovery system to provide heating for local residents, with completion planned by the end of 2028 and first clients to be accepted in September 2026.
- Tet launched several AI initiatives to strengthen data security, promote future technologies, and facilitate everyday processes.
- Tet has updated its TV+ subscription starting price from 3,98 €/month to 5,99 €/month.
📅 Tet Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Tet is hosting the first AI Salon Riga event on November 6, featuring speakers Dmitrijs Nikitins from Tet, Natalie Cernecka from AI Latvia, and Oksana Sivokobilska from MILA.
- Tet sponsors the RIGA IFF film festival by providing ticket purchases, informational materials, and accreditation services.
- Tet's Chief Sustainability Officer Adriana Kaulina participated in the FTTH Congress CEE 2025, analyzing key challenges and opportunities for digital infrastructure development in Central and Eastern Europe.
⚖️ Tet Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Tet urges Latvian government institutions not to support initiatives for consolidating electronic communication aerial networks in Riga to ensure national security, fair competition, and sustainable urban development.
- Tet representative Laura Jansone stated that the company follows all National Electronic Media Council guidelines for TV channel listings and has not observed changes in viewing habits after moving TV24 in its lineup.
👔 Tet Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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Chief Audit Executive[email protected]
⚔️ Tet Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- T-Mobile |
- MTN |
- Jio |
- bite.lv |
- tet.plus |
- euronics.lv |
- luminor.lv |
- eatpbank.ru |
- lmt.lv |
- epakalpojumi.lv |
- Telia Company |
- Tele2 |
- Bite Latvia |
- Belarusian Telecommunications Network |
- Digi |
- AIO
💼 Tet Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tet is forming an advisory board and seeking experienced construction industry professionals as advisors from Latvia, Lithuania, and Estonia.
- Tet is forming a Consultative Board and seeking experienced advisors for construction industry matters.
- Tet is hiring an IT solution architect specializing in settlement and ERP system development, as announced by Anna Olovna, Head of IT product development.
🤝 Tet Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tet won a project competition to provide cybersecurity diagnostics to essential service providers and SMEs in Latvia as part of the CYSSDE program on September 18.
- Tet partners with Bertrand Kvartals to provide tenants with immediate access to its internet and TV services in new apartments.
- Tet partners with Radware to offer AI-driven cloud security services protecting against over 150 types of cyberattacks.
📈 Tet Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Economy Minister Viktors Valainis stated that the acquisition deal for Tet and LMT is proceeding as planned.
- Telia signed a memorandum of understanding to sell its shares in Tet to Latvia, Latvenergo, and LVRTC, with a final agreement expected by the end of 2025.
- A strategic investor could acquire 25% of Tet and LMT's shares, as stated by Ozols, an involved party, in August 2025.
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