Tet | Competitive Intelligence Profile
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It...
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It is known for its reliable optical internet, which has been the number one choice for customers in Latvia for the past 10 years, as well as for its tailored entertainment solutions in television, business solutions, and data services.
🛍️ Tet Product and Pricing Intelligence →
📅 Tet Event Participations →
⚖️ Tet Regulatory Intelligence →
👔 Tet Management and Leadership Team →
⚔️ Tet Alternatives and Competitors →
💼 Tet Hiring and Layoffs →
🤝 Tet Partnerships, Clients and Vendors →
📈 Tet Financial Performance, Fundraising, M&A →
🛍️ Tet Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tet has updated its TV+ subscription starting price from 3,98 €/month to 5,99 €/month.
- Tet's AI Development Director Pauls Jansons highlights that new NVIDIA H200 AI cards in Tet Cloud allow training AI solutions locally in Latvia, ensuring higher security and independence from external providers.
- Tet increased its optical internet service price from 15,50 €/mēn. to 17,50 €/mēn.
📅 Tet Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Tet is hosting the CyberShield'2025 event on September 23 in Mežaparks, Rīga, featuring cybersecurity and technology professionals from Latvia and abroad.
- On May 29, Prime Minister Evika Silina attended the groundbreaking ceremony for Tet's new data center DC7.
- Tet announced its vision for 2030 and invites to an online event on August 21 to reveal future digital solutions.
⚖️ Tet Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Latvian government's decision to buy shares of Tet and LMT from Sweden's Telia to become their sole owner worries foreign investors as the state takes over a competitive industry, said Mindaugs Rakausks, CEO of Bite Latvija.
- The Latvian government may review the future of Tet and LMT again in July, as stated by Economics Minister Viktors Valainis.
- On May 23, 2025, Tet was fined 14,000 euros by the Commission for the Regulation of Public Utilities for not providing contract annotations to consumers before signing electronic communication service agreements.
👔 Tet Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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Chief Audit Executive[email protected]
⚔️ Tet Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- T-Mobile |
- MTN |
- Jio |
- bite.lv |
- tet.plus |
- euronics.lv |
- luminor.lv |
- eatpbank.ru |
- lmt.lv |
- epakalpojumi.lv |
- Telia Company |
- Tele2 |
- Bite Latvia |
- Belarusian Telecommunications Network |
- Digi |
- AIO
💼 Tet Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Linda Redāla joins Tet as New Product Development Manager in Latvia, previously New Product Development Manager at Tet.lv.
- Marija Bodža-Ivdra, Telesales Specialist at Tet in Latvia, has left to join Firmas.lv as New Client Relationship Manager.
- Tet is currently hiring a senior cybersecurity engineer to strengthen its security infrastructure and work on important services.
🤝 Tet Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tet's chairman Uldis Tatarcuks met with Israel's ambassador to Latvia Sandra Simovich on August 13 to discuss current and future collaborations with Israeli companies and organizations in cybersecurity, data solutions, defense, and research projects.
- Tet partners with Turība Business University to enhance cybersecurity and data security by focusing on student education and motivation.
- Tet signed a cooperation agreement with Turiba Business School on July 31 to enhance collaboration in IT, cybersecurity, and data security.
📈 Tet Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Tet and LMT seek an international investor familiar with the telecommunications market, as stated by Prime Minister Evika Siliņa on July 22.
- Economy Minister Viktors Valainis revealed that several dozen potential strategic investors for Tet and LMT have been identified, with some companies already showing interest.
- Tet signed a memorandum of understanding with Latvia for the sale of its shares, as announced by Telia's president and CEO Patrik Hofbauer on July 18, 2025.
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