Tet | Competitive Intelligence Profile
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It...
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It is known for its reliable optical internet, which has been the number one choice for customers in Latvia for the past 10 years, as well as for its tailored entertainment solutions in television, business solutions, and data services.
🛍️ Tet Product and Pricing Intelligence →
📅 Tet Event Participations →
⚖️ Tet Regulatory Intelligence →
👔 Tet Management and Leadership Team →
⚔️ Tet Alternatives and Competitors →
💼 Tet Hiring and Layoffs →
🤝 Tet Partnerships, Clients and Vendors →
📈 Tet Financial Performance, Fundraising, M&A →
🛍️ Tet Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tet's Training Team launched a Competence Assessment System and QR Code System last year, introduced a Sales Mentoring System, and is focusing on implementing Digital Onboarding this year to enhance skills and productivity.
- Tet has rebranded its TV service from 'Tet TV+' to 'Tet+' and removed HBO from its content packages, now offering only Tet Filmas un seriāli, Go3 Sports, and Go3 Films as additional content options.
- Tet introduced a new Tet+ television service offering 3 months free viewing and rebranded its TV bundles from Tet TV+ to Tet+.
📅 Tet Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Uldis Tatarčuks, the CEO and Chairman of the Board of Tet, will speak at the Icebreakers'26 festival session on February 19.
- Tet partners with the foundation Entrepreneurs for Peace and the Latvian National Opera and Ballet to organize a benefit concert for Ukraine on February 24.
- Tet becomes a partner of the Kyiv International Cyber Resilience Forum 2026, leveraging its cloud solutions and IT integration expertise to support Ukrainian businesses with secure data relocation to Latvia.
⚖️ Tet Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Tet Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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Chief Audit Executive[email protected]
⚔️ Tet Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- T-Mobile |
- MTN |
- Jio |
- bite.lv |
- tet.plus |
- euronics.lv |
- luminor.lv |
- eatpbank.ru |
- lmt.lv |
- epakalpojumi.lv |
- Telia Company |
- Tele2 |
- Bite Latvia |
- Belarusian Telecommunications Network |
- Digi |
- AIO
💼 Tet Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tet's Chief Commercial Officer Edgars Grandāns invites talented candidates to join the company as a leader for its IT business development on January 16.
- Tet is hiring a Business Development Project Manager to lead complex projects for private and SME clients.
- Pauls Jansons serves as the Director of Artificial Intelligence Development at Tet.
🤝 Tet Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tet partners with Tele2 to offer optical internet services to private customers using its infrastructure that reaches at least half a million households across Latvia, as stated by Tet Chairman Uldis Tatarčuks.
- Tet expands its export direction by starting a strategic collaboration in Moldova and closing its first deal between Backscreen and Moldova's telecommunications leader StarNet.
- Tet is undertaking an ambitious leadership development program with the Stockholm School of Economics in Riga as its trusted partner, as announced by CEO Uldis Tatarcuks.
📈 Tet Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Tet's deal to buy shares from Telia could be finalized in July, as reported by the Economics Ministry on January 22, 2026.
- Latvian Prime Minister Evika Siliņa and Minister for Economics Viktors Valainis met with Telia Company CEO Patrik Hofbauer to discuss the acquisition of Telia's shares in Tet and LMT, aiming to create a leading regional technology company.
- Tet's subsidiary Citrus Solutions achieved historically best financial indicators in 2025, with turnover reaching 117.4 million EUR and EBITDA increasing by 70% to 12.2 million EUR.
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- Ubiquiti |
- Roam |
- Eko |
- Backscreen |
- Discord |
- Webex |
- Withings |
- RingCentral |
- Spotify |
- Zoom |
- VEED |
- Bitrix24
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