Tet | Competitive Intelligence Profile
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It...
Tet is a world-class technology company based in Latvia that provides secure and stable services for both homes and businesses. It is known for its reliable optical internet, which has been the number one choice for customers in Latvia for the past 10 years, as well as for its tailored entertainment solutions in television, business solutions, and data services.
🛍️ Tet Product and Pricing Intelligence →
📅 Tet Event Participations →
⚖️ Tet Regulatory Intelligence →
👔 Tet Management and Leadership Team →
⚔️ Tet Alternatives and Competitors →
💼 Tet Hiring and Layoffs →
🤝 Tet Partnerships, Clients and Vendors →
📈 Tet Financial Performance, Fundraising, M&A →
🛍️ Tet Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Tet will launch a true crime series called 'Noziegums: Rekonstrukcija' on Tet TV+ in early 2025, exploring seven significant criminal cases from the past 20 years in Latvia.
- Tet added HBO Max to its TV+ service, allowing customers to access HBO Max content through their Tet subscriptions.
- Tet launched an outlet section in its e-shop offering refurbished devices at lower prices.
📅 Tet Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Tet organized a technology event for partners in Jelgava on November 27, featuring presentations on Tet Cloud, AI, and cybersecurity by employees and experts.
- Tet CEO Uldis Tatarcuks co-hosted the Techritory forum's opening evening on October 23.
- Tet is hosting the first AI Salon Riga event on November 6, featuring speakers Dmitrijs Nikitins from Tet, Natalie Cernecka from AI Latvia, and Oksana Sivokobilska from MILA.
⚖️ Tet Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Tet representative Laura Jansone stated that the company follows all National Electronic Media Council guidelines for TV channel listings and has not observed changes in viewing habits after moving TV24 in its lineup.
👔 Tet Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Chief Executive Officer[email protected]
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Chief Audit Executive[email protected]
⚔️ Tet Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- T-Mobile |
- MTN |
- Jio |
- bite.lv |
- tet.plus |
- euronics.lv |
- luminor.lv |
- eatpbank.ru |
- lmt.lv |
- epakalpojumi.lv |
- Telia Company |
- Tele2 |
- Bite Latvia |
- Belarusian Telecommunications Network |
- Digi |
- AIO
💼 Tet Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Ivars Indriks left Tet as Chief Engineer in Latvia to join Backscreen as Interim Chief Technology Officer.
- Tet is forming an advisory board and seeking experienced construction industry professionals as advisors from Latvia, Lithuania, and Estonia.
- Tet is forming a Consultative Board and seeking experienced advisors for construction industry matters.
🤝 Tet Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Tet expanded its partnership with Warner Bros. Discovery to provide HBO Max content to its customers, as announced by Chairman Uldis Tatarcuks on November 25.
- Tet's chairman Uldis Tatarčuks revealed that the company presented a new clothing collection for children's fashion store Superprieks during the holidays with SOS Children's Villages Latvia.
- Tet joined Team Latvia Digital, a new alliance of nine Latvian ICT companies, to deliver integrated digital solutions for international infrastructure projects.
📈 Tet Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Tet's sustainability reporting is recognized as one of the best in the Baltics, ranking among regional leaders alongside global companies.
- Tet's Chief Sustainability Officer Adriana Kaulina announced on September 25 that the company is transitioning to renewable, Latvian-origin electricity by 2030 for decarbonization.
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