Tubi | Competitive Intelligence Profile

Tubi is a free movie and TV streaming service, recognized as the largest such service in the United States. It operates primarily...


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Tubi is a free movie and TV streaming service, recognized as the largest such service in the United States. It operates primarily in the US and is not available in Europe due to regulatory changes in EU laws.

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🛍️ Tubi Product and Pricing Intelligence →

📅 Tubi Event Participations →

⚖️ Tubi Regulatory Intelligence →

👔 Tubi Management and Leadership Team →

⚔️ Tubi Alternatives and Competitors →

💼 Tubi Hiring and Layoffs →

🤝 Tubi Partnerships, Clients and Vendors →

📈 Tubi Financial Performance, Fundraising, M&A →


🛍️ Tubi Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Tubi will air a live altcast of the F1 USGP, The Fast Lane: Austin, on October 25.
  • Tubi exclusively streams Brandon Rogers's new adult animated comedy America's Next Top Cryptid.
  • Tubi is bringing author R.L. Stine's Afraid of Clowns to its platform and giving away 100 clowns with code SENDHELP at sendclown.com.


📅 Tubi Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Tubi's Nolan Simons will join Disney Advertising, Warner Bros. Discovery and AMC Global Media at PDMI West on October 21 in San Diego to discuss how advertisers use streaming TV to drive measurable results.
  • Tubi VP of Sales Danny Kennedy plans to attend ANA Masters of Marketing next week to connect with attendees and discuss Tubi.
  • Tubi will celebrate the launch of its permanent horror destination 'Terror on Tubi Hub' at New York Comic Con on October 11 with R.L. Stine, writer-director Jem Garrard, designer, drag queen, and actor Jimbo, Tubi chief content officer Adam Lewinson, plus exclusive footage and news.

⚖️ Tubi Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Tubi Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Tubi Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • The Roku Channel
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  • Sling TV Freestream
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  • Kanopy
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  • Pluto TV
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  • Plex
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  • Xumo Play
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  • STIRR
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  • FilmRise
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  • FreeVee
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  • YouTube
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  • justwatch.com
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  • hulu.com
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  • imdb.com
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  • Filmzie
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  • Postverta Inc.
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  • Netflix
  • |
  • Amazon Prime
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  • Crackle
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  • Peacock
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  • Vudu
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  • roku.com
  • |
  • plex.tv


💼 Tubi Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Gustavo S. joined Tubi as Marketing Director in Mexico.
  • Tubi is hiring a Director, Consumer & Brand Communications in the United States to shape and lead consumer and brand communications strategy, storytelling, and cultural engagement for its entertainment platform.
  • Bhargavi Gutta joins Tubi as Director, Advanced Data & Measurement Solutions in the United States, previously serving as Senior Measurement Lead at T-Mobile.


🤝 Tubi Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Tubi partnered with PepsiCo to host a Buffalo hometown screening and celebration for the premiere of its new docuseries “Just One Before I Die.”
  • Tubi Creative Studio became the first team to use Litter CleanUp's new Events platform, collecting over 800 pieces of litter and cleaning 18 miles around the globe in one week.
  • Stan Spry of Evoke Entertainment thanked Tom DeLonge and Chris for Tubi's partnership on the animated series 'Breaking Bear'.


📈 Tubi Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Tubi reached 110 million monthly active users, grew engagement 17% YoY, increased revenue 35% YoY, and reported its fourth consecutive quarter of profitability.


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