Topic

competitor analysis

A collection of 384 issues

How to Analyze a Competitor's Flash Sales Campaign: Akulaku Indonesia Case Study

When a competitor launches an aggressive flash sale like Akulaku Indonesia's mid-month campaign offering outdoor products at discounts up to 90% with free shipping, your business needs a structured response. Understanding the tactics behind such moves helps you refine your own pricing, promotion timing, and customer outreach. Here’

Competitor Thought Leadership Analysis: A Step-by-Step Guide

In a crowded B2B market, thought leadership is a key differentiator. But how do you know if your competitors are winning the battle for mindshare? A competitor thought leadership analysis reveals what topics your rivals are owning, where they’re publishing, and how their expertise is being recognized. Here’s

5 Best Practices for Twitter Competitor Analysis (Free Tools)

Introduction: Why Twitter Is a Goldmine for Competitor Intelligence Twitter offers a raw, real-time window into your competitors' strategies, partnerships, and customer sentiment—far more revealing than polished press releases. Here, companies test messaging, announce experimental campaigns, and engage directly with their audience before those tactics scale. To systematically

Why Tracking Leadership Changes Is a Competitive Intelligence Must-Have

When a competitor reshuffles its top executives, it’s rarely just a personnel move — it’s a signal of strategic shift. The recent appointment of Thomas Hansen as President, Go-to-Market at Motive (replacing both the CRO and CMO) tells us they are consolidating revenue and marketing leadership under one person.

How to Track Competitor Glassdoor Reviews: A Practical Guide for Competitive Intelligence

Glassdoor reviews are a goldmine of competitive intelligence. They reveal your competitors' internal struggles, cultural shifts, and strategic priorities — often months before they become public. But manually scraping reviews every week is tedious and noisy. Here's a practical system to track competitor Glassdoor reviews efficiently, with actionable

Real-World Competitor Analysis: Tracking Product Additions

Staying ahead in AI means knowing what your competitors are launching—and fast. Here’s a practical example of how you can turn a simple product update into actionable strategy. 📡 Insight from RivalSense: Genspark added 'AI Lesson Plan Generator' to Writing & Content and 'AI Headshot Generator&

Competitor Analysis: How to Leverage Event Participation Insights (VMware Explore 2026 Case Study)

Keeping a close eye on your competitors' event strategies can reveal their product priorities, target audiences, and market positioning. By analyzing event participation, you can uncover opportunities to differentiate your own offerings and messaging. Let's dive into a real-world example: Broadcom's announcement of VMware Explore

How One Integration Reveals Competitor Strategy: Algolia + Stripe

Staying ahead of competitors means more than tracking their pricing or feature lists—you need to understand how they partner and expand into new ecosystems. A single integration can reveal strategic priorities, target markets, and technical direction. Take Algolia’s recent move: it embedded its search infrastructure directly into Stripe

How a Single Product Page Update Revealed Sierra's Strategic Pivot

When a competitor like Sierra updates its product page, the changes often signal a shift in strategy. Here’s how you can turn a simple page refresh into a goldmine of competitive intelligence. Start by examining what was changed. In this case, Sierra replaced "Sierra Speaks" with a

How to Leverage Competitor Insights: The NAVEX Guide Example

Competitor analysis isn't just about tracking features or pricing—it's about understanding their strategic playbooks. When a competitor like NAVEX releases a comprehensive guide, it signals key priorities and market positioning. Here's how to turn that insight into actionable strategy. Insight: NAVEX released a