Sanad | Competitive Intelligence Profile
Sanad is a wholly owned subsidiary of Mubadala Investment Company PJSC, based in Abu Dhabi, UAE. It specializes in aviation and aerospace...

Sanad is a wholly owned subsidiary of Mubadala Investment Company PJSC, based in Abu Dhabi, UAE. It specializes in aviation and aerospace maintenance, repair, and overhaul (MRO) services, with over 35 years of expertise. The company operates through divisions like Sanad Aerotech for aircraft engine MRO, Sanad Powertech for energy and industrial MRO, and Sanad Capital for aviation asset leasing and financial solutions, aiming to foster growth in global aerospace and industrial sectors.
🛍️ Sanad Product and Pricing Intelligence →
📅 Sanad Event Participations →
⚖️ Sanad Regulatory Intelligence →
👔 Sanad Management and Leadership Team →
⚔️ Sanad Alternatives and Competitors →
💼 Sanad Hiring and Layoffs →
🤝 Sanad Partnerships, Clients and Vendors →
📈 Sanad Financial Performance, Fundraising, M&A →

🛍️ Sanad Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
📅 Sanad Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Luc Morvan, Head of Leasing Operations at Sanad, will attend MRO Asia-Pacific 2025 on September 16-18.
⚖️ Sanad Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sanad Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive CEO
[email protected]
⚔️ Sanad Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- EPS Group |
- Hoskin Ryan Consultants |
- WILSON ENGINEERS |
- SkyExec Aviation |
- AerSale, Inc.

💼 Sanad Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Mohamed Al Zaabi left Sanad in the United Arab Emirates as Vice President of Business Improvement to join GAL as Executive Vice President of Operations.
🤝 Sanad Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Sanad Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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