Sanad | Competitive Intelligence Profile
Sanad is a wholly owned subsidiary of Mubadala Investment Company PJSC, based in Abu Dhabi, UAE. It specializes in aviation and aerospace...
Sanad is a wholly owned subsidiary of Mubadala Investment Company PJSC, based in Abu Dhabi, UAE. It specializes in aviation and aerospace maintenance, repair, and overhaul (MRO) services, with over 35 years of expertise. The company operates through divisions like Sanad Aerotech for aircraft engine MRO, Sanad Powertech for energy and industrial MRO, and Sanad Capital for aviation asset leasing and financial solutions, aiming to foster growth in global aerospace and industrial sectors.
🛍️ Sanad Product and Pricing Intelligence →
📅 Sanad Event Participations →
⚖️ Sanad Regulatory Intelligence →
👔 Sanad Management and Leadership Team →
⚔️ Sanad Alternatives and Competitors →
💼 Sanad Hiring and Layoffs →
🤝 Sanad Partnerships, Clients and Vendors →
📈 Sanad Financial Performance, Fundraising, M&A →
🛍️ Sanad Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sanad launched a new asset management strategy backed by over AED 365 million in planned investments to unify and scale its engine leasing and lifecycle support offerings.
- Sanad will open the first GTF engine MRO center in the South Asia, Middle East, and Africa region in 2028.
- Sanad won MRO Company of the Year and Aviation Project of the Year for its LEAP engine MRO program at the Aviation Business Awards 2025.
📅 Sanad Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sanad showcased its new GTF project and MRO shop at the Dubai Airshow 2025, aiming for full coverage of next-generation narrow-body platforms.
- Sanad welcomed partners from Pratt & Whitney and RTX to its stand at the Mubadala Pavilion during the Dubai Airshow 2025 to showcase the Sanad GTF Engine MRO Center in Al Ain, set to be operational in 2028.
- Sanad launched its new asset management strategy at the Dubai Airshow on November 20, 2025.
⚖️ Sanad Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sanad Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Executive CEO
[email protected]
⚔️ Sanad Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- EPS Group |
- Hoskin Ryan Consultants |
- WILSON ENGINEERS |
- SkyExec Aviation |
- AerSale, Inc.
💼 Sanad Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Meherzad Dastoor has joined Sanad as Senior Director - Talent & Org. Effectiveness in the United Arab Emirates, previously serving as Vice President - Organizational Effectiveness at G42.
- Sanad is hiring for a Head of Commercial position in the United Arab Emirates to lead sales and remarketing strategies in the aviation and engine MRO industry.
- Sanad is hiring a Senior Buyer in Abu Dhabi.
🤝 Sanad Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sanad announced three new developments: a test cell project with Safran Aero Boosters for its GTF Engine MRO Center in Al Ain, a partnership with Strata and Sindan to advance AI and 3D printing in aerospace, and a new asset management strategy with over USD 100 million investment to expand its engine portfolio.
- Sanad, GE Aerospace, and Safran Aircraft Engines expanded their partnership to launch full overhaul capabilities for CFM LEAP engines on November 24.
- Sanad signed a three-year V2500 engine MRO agreement with Royal Jordanian Airlines at the Dubai Airshow on November 21, 2025.
📈 Sanad Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
People also viewed
- Air Works |
- Sabena technics |
- Etihad Engineering |
- Delta TechOps |
- AFI KLM E&M |
- AAR |
- SR Technics |
- Lufthansa Technik |
- HAECO |
- Pathw.ai |
- Qnect |
- IDEA StatiCa
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense