REMA 1000 | Competitive Intelligence Profile
REMA 1000 is a Norwegian retail chain with over 650 stores across the country, known for its commitment to low prices, high-quality...
REMA 1000 is a Norwegian retail chain with over 650 stores across the country, known for its commitment to low prices, high-quality groceries, and responsible production and sales practices. Since 1979, it has focused on cutting food prices in Norway while ensuring environmental and social responsibility. The company operates with independent merchants who are deeply involved in their local communities, offering a pleasant shopping experience with clean stores, full shelves, and friendly staff. REMA 1000 is also recognized for its ambitious environmental goals, including reducing plastic use and phasing out certain chicken breeds for more sustainable options.
🛍️ REMA 1000 Product and Pricing Intelligence →
📅 REMA 1000 Event Participations →
⚖️ REMA 1000 Regulatory Intelligence →
👔 REMA 1000 Management and Leadership Team →
⚔️ REMA 1000 Alternatives and Competitors →
💼 REMA 1000 Hiring and Layoffs →
🤝 REMA 1000 Partnerships, Clients and Vendors →
📈 REMA 1000 Financial Performance, Fundraising, M&A →
🛍️ REMA 1000 Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- REMA 1000, led by CEO Ole Robert Reitan, updates prices up to 100 times a day using digital tags to match competitors' pricing.
- REMA 1000 uses electronic shelf labels to change prices up to 100 times a day in its Norwegian stores to compete with rivals, according to its pricing head Partap Sandhu.
- REMA 1000 uses electronic shelf labels in Norway to change prices up to 100 times a day, including more frequent updates during holidays.
📅 REMA 1000 Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- REMA 1000 will participate in the Arctic Race of Norway with a food truck and fruit-and-vegetable shed, offering healthy samples in Harstad, Sørreisa, Finnsnes, and Tromsø.
- REMA 1000 will discuss making healthy eating accessible for all social groups at Arendalsuka with representatives from Orkla, the Health Directorate, and politics.
⚖️ REMA 1000 Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 REMA 1000 Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO
[email protected] -
CFO[email protected]
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Managing Director Sweden
⚔️ REMA 1000 Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Norgesgruppen (Kiwi, Meny, Spar) |
- Coop |
- Assai |
- Geia Food |
- Logismose |
- Kokkens Vinhus |
- Lidl
💼 REMA 1000 Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- REMA 1000 in Vadum gets a new store manager, Jørgen Frank Padkjær, replacing Mette Skjortholt who moves to a REMA 1000 in Frederikshavn.
🤝 REMA 1000 Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 REMA 1000 Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Last year brought varied results for REMA 1000 store owners in Ringerike.
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