Miro | Competitive Intelligence Profile
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With...
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With over 70 million users globally, Miro empowers teams to create innovative products and services, leveraging AI to enhance collaboration and efficiency. The platform supports a variety of use cases including strategy development, product design, and process management, all while ensuring best-in-class security and scalability.
🛍️ Miro Product and Pricing Intelligence →
📅 Miro Event Participations →
⚖️ Miro Regulatory Intelligence →
👔 Miro Management and Leadership Team →
⚔️ Miro Alternatives and Competitors →
💼 Miro Hiring and Layoffs →
🤝 Miro Partnerships, Clients and Vendors →
📈 Miro Financial Performance, Fundraising, M&A →
🛍️ Miro Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Miro added data residency in Japan to its security offerings.
- Miro launched an MCP server that connects visual context like diagrams and specs to AI coding tools such as Cursor and Copilot.
- Miro launched Miro Prototypes, a feature that consolidates product development workflows into a single canvas by using its AI assistant Sidekick to generate prototypes and run usability audits.
📅 Miro Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Miro will exhibit at the CPO Summit in Amsterdam on May 27, showcasing its AI Innovation Workspace for product teams.
- Miro is joining the GTMHack events in Bogotá (May 9-10) and CDMX (May 23-24), offering its AI Hackathon Kit to help teams move from idea to prototype quickly.
- Miro is hosting Canvas 26 Watch Parties in cities like Madrid, Marrakesh, São Paulo, Indianapolis, and Kraków, where attendees can watch the keynote, connect with local enthusiasts, and try new AI collaboration features.
⚖️ Miro Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Miro Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief of Staff
[email protected] -
Chief Product and Technology Officer[email protected]
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Chief People Officer[email protected]
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Chief Financial Officer[email protected]
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Vice President, Asia Pacific[email protected]
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Vice President Operations[email protected]
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CEO
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Director of Finance Analytics, Chief of Staff to CFO[email protected]
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EA to CTO[email protected]
⚔️ Miro Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lucidchart |
- Zoom Whiteboard |
- Jamboard |
- Whiteboard |
- FigJam |
- Mural |
- Klaxoon Board |
- Sketchboard |
- ClickUp |
- Creately |
- Nuclino |
- Lucidspark |
- Microsoft Whiteboard |
- Conceptboard |
- Limnu |
- Whimsical |
- Explain Everything |
- Trello |
- Figma |
- InVision |
- Stormboard |
- Xmind |
- Smartsheet |
- monday.com |
- Wrike |
- Google Workspace |
- Slack |
- Ziteboard
💼 Miro Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Becky Erickson left Miro as Director of Strategic Sales in the United States to join Datadog as Director of Enterprise Sales.
- Sandra D. joined Miro as Regional Director, Enterprise in the United States, previously serving as Regional Director, Enterprise at Procore Technologies.
- Miro is hiring an AI Creative Director in Germany to lead creative vision across brand campaigns, demand generation, events, product launches, and branded experiences, while embedding AI as a core creative capability.
🤝 Miro Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Miro partnered with ABStartups to offer exclusive credits to its community startups for product development and team alignment.
- Miro partners with NEC to launch a Human AI collaboration initiative that integrates AI into strategic consulting and enhances Miro's AI features using NEC's generative AI, starting April 4.
- Manjuri Sinha from Miro announced a partnership with Reforge to help teams build the right things faster by connecting how they learn, decide, and execute.
📈 Miro Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Miro acquired Reforge in a partial acqui-hire on March 31, 2026, integrating its Insights, Research, and Build products and hiring founders Brian Balfour as Chief Growth Officer and Tom Willerer as Chief Strategy Officer.
- Miro has acquired Reforge and now positions itself as an operating system for AI-driven work, focusing on scaling AI transformation, accelerating team output, and delivering impact through professional services.
- Miro acquired Reforge, a global education leader for product, growth, and leadership teams, to integrate knowledge and practice for better collaboration and decision-making.
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