Miro | Competitive Intelligence Profile
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With...
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With over 70 million users globally, Miro empowers teams to create innovative products and services, leveraging AI to enhance collaboration and efficiency. The platform supports a variety of use cases including strategy development, product design, and process management, all while ensuring best-in-class security and scalability.
🛍️ Miro Product and Pricing Intelligence →
📅 Miro Event Participations →
⚖️ Miro Regulatory Intelligence →
👔 Miro Management and Leadership Team →
⚔️ Miro Alternatives and Competitors →
💼 Miro Hiring and Layoffs →
🤝 Miro Partnerships, Clients and Vendors →
📈 Miro Financial Performance, Fundraising, M&A →
🛍️ Miro Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Miro's new HTML experience lets teammates and agents work on the same build directly on the canvas without screenshot relays or switching tools.
- Miro's analytics agent improved accuracy from 40% to over 90% by using context to identify which table to trust before writing SQL, without changing the model or data.
- Orlando Garcia, DevEx Engineer at Miro, shared Context Onion, a tool that progressively gathers context for coding agents.
📅 Miro Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Miro will join Google DeepMind, YouTube, SAP, Delivery Hero, Finn, and Zendesk to speak at a product management, engineering, and design event in Cologne on November 17-18.
- Miro CPTO jjchow will speak at ProductCon San Francisco on October 7 about how his teams kept their process and rebuilt everything inside it.
- Miro will sponsor CASE26, a Brazilian startup event on November 26-27 at FEA-USP in São Paulo.
⚖️ Miro Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Miro completed an independent IRAP assessment to help Australian government teams avoid duplicate security reviews and move procurement forward with more confidence.
👔 Miro Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief of Staff
[email protected] -
Chief Product and Technology Officer[email protected]
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Chief People Officer[email protected]
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Chief Financial Officer[email protected]
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Vice President, Asia Pacific[email protected]
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Vice President Operations[email protected]
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CEO
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Director of Finance Analytics, Chief of Staff to CFO[email protected]
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EA to CTO[email protected]
⚔️ Miro Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lucidchart |
- Zoom Whiteboard |
- Jamboard |
- Whiteboard |
- FigJam |
- Mural |
- Klaxoon Board |
- Sketchboard |
- ClickUp |
- Creately |
- Nuclino |
- Lucidspark |
- Microsoft Whiteboard |
- Conceptboard |
- Limnu |
- Whimsical |
- Explain Everything |
- Trello |
- Figma |
- InVision |
- Stormboard |
- Xmind |
- Smartsheet |
- monday.com |
- Wrike |
- Google Workspace |
- Slack |
- Ziteboard
💼 Miro Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jake Mars joined Miro as Senior Vice President, Americas in the United States.
- Miro is hiring a Head of Customer Success for the DACH region in Germany to lead and coach a team of experienced Customer Success Managers, driving adoption, retention, and expansion.
- Beth Fulton departed Miro, where she served as Head of Customer Success, AMER/APAC, to take on the role of VP Customer Success at STACK Construction Technologies in the United States.
🤝 Miro Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Miro partnered with Infobahn, a subsidiary of TNL Mediagene, to offer AI-powered organizational design and human resource development services to enterprise clients in Japan.
- Miro partnered with Voltage Control and Glean to close the 'New Friction' gap slowing enterprise AI adoption.
- Miro senior software engineer Teimuraz Khazamov prototyped an AI search that uses TypeSafe's Jev model to turn natural-language queries into filters and rank board results, though it is not a feature yet.
📈 Miro Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Bending Spoons agreed to acquire Miro at a $1.355 billion enterprise value, valuing Miro's equity at about $1.79 billion, in an all-cash deal that includes a $295 million investment from some Miro shareholders and remains subject to regulatory approval.
- Miro has a $17.5B valuation and Andrey Khusid as CEO, Justin Coulombe as CFO, Melinda Thompson as Chief People and Legal Officer, and Norman Gennaro as Chief Revenue Officer.
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