Miro | Competitive Intelligence Profile
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With...
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With over 70 million users globally, Miro empowers teams to create innovative products and services, leveraging AI to enhance collaboration and efficiency. The platform supports a variety of use cases including strategy development, product design, and process management, all while ensuring best-in-class security and scalability.
🛍️ Miro Product and Pricing Intelligence →
📅 Miro Event Participations →
⚖️ Miro Regulatory Intelligence →
👔 Miro Management and Leadership Team →
⚔️ Miro Alternatives and Competitors →
💼 Miro Hiring and Layoffs →
🤝 Miro Partnerships, Clients and Vendors →
📈 Miro Financial Performance, Fundraising, M&A →
🛍️ Miro Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Miro is hiring a General Manager for Japan to lead enterprise sales, win new customers, and build a 20+ person Tokyo hub after investing in a Japan Data Center.
- Miro updated its AI plan allowances, replacing generic AI credit descriptions with tier-specific details: the free plan now offers Explore AI for diagram/table/summary generation, image background removal, and MCP connections to Claude, Cursor, or Copilot; Starter provides 25 AI credits per member per month (about 12 document summaries or 5 diagrams/tables), and Business provides 50 AI credits per member per month across prototypes and slides (about 10 prototype screens or slides).
- Miro now highlights AI-assisted prototyping capabilities, including importing from Claude, Cursor, or HTML via MCP, generating prototypes with Sidekick, mapping flows, making targeted edits, and handing off prototype context to coding agents.
📅 Miro Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Miro's Women & Allies ERG will partner with WMN& to host its first Lovable vibe coding workshop in Amsterdam on November 19, presented by Elena Avramenko and backed by Miro sales leader Lauren Heying.
- Miro will welcome 30 executives and founders from across Europe to Paris on November 5 for an executive event with Circulate.
- Miro, a supporter of Itaú Design Week 2026, is bringing Michelle Schneider, author of best-seller O Profissional do Futuro, to speak on November 6 about the future of work, technology changes, and the skills that will matter.
⚖️ Miro Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Miro completed an independent IRAP assessment to help Australian government teams avoid duplicate security reviews and move procurement forward with more confidence.
👔 Miro Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief of Staff
[email protected] -
Chief Product and Technology Officer[email protected]
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Chief People Officer[email protected]
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Chief Financial Officer[email protected]
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Vice President, Asia Pacific[email protected]
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Vice President Operations[email protected]
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CEO
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Director of Finance Analytics, Chief of Staff to CFO[email protected]
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EA to CTO[email protected]
⚔️ Miro Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lucidchart |
- Zoom Whiteboard |
- Jamboard |
- Whiteboard |
- FigJam |
- Mural |
- Klaxoon Board |
- Sketchboard |
- ClickUp |
- Creately |
- Nuclino |
- Lucidspark |
- Microsoft Whiteboard |
- Conceptboard |
- Limnu |
- Whimsical |
- Explain Everything |
- Trello |
- Figma |
- InVision |
- Stormboard |
- Xmind |
- Smartsheet |
- monday.com |
- Wrike |
- Google Workspace |
- Slack |
- Ziteboard
💼 Miro Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tim Janssen joined Miro as Director of Information Technology in the United States.
- Jake Mars joined Miro as Senior Vice President, Americas in the United States.
- Miro is hiring a Head of Customer Success for the DACH region in Germany to lead and coach a team of experienced Customer Success Managers, driving adoption, retention, and expansion.
🤝 Miro Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Miro took part in FG Empreendimentos' project to build the world's tallest residential building, showing how AI investment turns into real business value.
- Miro joins The Products League as a tech partner, offering tools to organize work and share ideas for the league event on October 31.
- Miro partnered with Infobahn, a subsidiary of TNL Mediagene, to offer AI-powered organizational design and human resource development services to enterprise clients in Japan.
📈 Miro Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Miro joins Bending Spoons after surpassing 100 million users and adding AI to its product.
- Bending Spoons agreed to acquire Miro at a $1.355 billion enterprise value, valuing Miro's equity at about $1.79 billion, in an all-cash deal that includes a $295 million investment from some Miro shareholders and remains subject to regulatory approval.
- Miro has a $17.5B valuation and Andrey Khusid as CEO, Justin Coulombe as CFO, Melinda Thompson as Chief People and Legal Officer, and Norman Gennaro as Chief Revenue Officer.
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