Block | Competitive Intelligence Profile

Block, Inc. is a technology company focused on increasing access to the global economy through its various brands including Square,...


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Block, Inc. is a technology company focused on increasing access to the global economy through its various brands including Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto. It operates in the financial services industry, providing solutions such as mobile point of sale systems, buy now pay later services, self-custody bitcoin wallets, and music streaming. Headquartered in Oakland, California, Block emphasizes economic empowerment and innovation across its operations.

Website
Headquarters
Oakland, California
Size
10,001+ employees
Industry
Financial Services

🛍️ Block Product and Pricing Intelligence →

📅 Block Event Participations →

⚖️ Block Regulatory Intelligence →

👔 Block Management and Leadership Team →

⚔️ Block Alternatives and Competitors →

💼 Block Hiring and Layoffs →

🤝 Block Partnerships, Clients and Vendors →

📈 Block Financial Performance, Fundraising, M&A →


🛍️ Block Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Block launched OpenIP, a defensive patent pledge that includes content streaming, personalization, and artist compensation patents to support innovation without litigation.
  • Block announced in October 2025 that it will help merchants accept Bitcoin and could offer discounts to those who use crypto.
  • Block piloted Lightning Network payments at a DC coffee shop, allowing customers to pay with Bitcoin instantly via a Lightning-enabled Square terminal, with a wider rollout starting November 10.


📅 Block Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Block's Global CTO Dhanji R. Prasanna discussed the company's path to becoming an AI-native company and the benefits of open source technologies at SXSW Sydney.
  • Jack, Block Head, and Randy Garutti, Block Board Member, host a fireside chat on building and scaling on October 8.
  • Block Head Jack Dorsey and Board Member Randy Garutti will participate in a fireside chat on October 8.

⚖️ Block Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Block Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Block Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Shopify
  • |
  • AppLovin
  • |
  • CrowdStrike
  • |
  • NetEase
  • |
  • Roblox
  • |
  • Cloudflare
  • |
  • Snowflake
  • |
  • Payall
  • |
  • Autobooks
  • |
  • Labs
  • |
  • Mastercard Incorporated
  • |
  • MercadoLibre, Inc.
  • |
  • Fiserv, Inc.
  • |
  • PayPal Holdings, Inc.
  • |
  • Adyen N.V.
  • |
  • Fidelity National Information Services, Inc.
  • |
  • Intuit
  • |
  • Stripe
  • |
  • Plastiq
  • |
  • First Data Corporation
  • |
  • Lightspeed
  • |
  • Toast
  • |
  • Paytm
  • |
  • Payscout


💼 Block Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Kristen Boulton, previously Principal Counsel, Cash App & Afterpay at Block in Australia, has left to become Chief Legal Officer at Swyftx.
  • Jessica Gilbert left Block as Commercial Counsel in the United States to join Sibros as Senior Director, Legal.
  • Block is hiring for a Global Partnerships Lead, Commerce position in the United States to lead commercialization and business development for commerce payment products.


🤝 Block Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Block partners with Grubhub to integrate Square's point-of-sale system and add Cash App Pay as a payment option for restaurants and diners.
  • Block's Goose agent is among the first partners in Cloudflare's signed agents program, enabling secure web interactions for autonomous agents, as announced by Douwe Osinga, Staff Software Engineer at Block.
  • Block's subsidiary Afterpay expands its partnership with Caleres to offer Pay-in-4 payments across Caleres' portfolio in stores and online.


📈 Block Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Block issued $2.2 billion in senior notes on August 18, 2025, with Goldman Sachs & Co. LLC leading the initial purchasers.
  • Block Unveils Proto Rig and Proto Fleet, Marking a New Era in Bitcoin Mining on Aug 14, 2025, and announces upsize and pricing of $2.2 billion offering of senior notes on Aug 13, 2025.
  • Mizuho raised Block's stock price target to $88 from $71 on August 14, citing Square POS growth and improved market share.


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