Sift | Competitive Intelligence Profile
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. With a focus on machine learning and...
Sift is the AI-powered fraud platform securing digital trust for leading global businesses. With a focus on machine learning and user identity, Sift processes 1 trillion events per year to help over 700 customers, including brands like DoorDash and Yelp, to prevent fraud while enabling growth and maintaining user trust.
🛍️ Sift Product and Pricing Intelligence →
📅 Sift Event Participations →
⚖️ Sift Regulatory Intelligence →
👔 Sift Management and Leadership Team →
⚔️ Sift Alternatives and Competitors →
💼 Sift Hiring and Layoffs →
🤝 Sift Partnerships, Clients and Vendors →
📈 Sift Financial Performance, Fundraising, M&A →
🛍️ Sift Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sift introduced the Sift Score API to enhance internal risk engines with real-time risk scores from 1 trillion annual consortium events, offering external context for detecting global and industry threats.
- Sift has introduced Global Identity Insights and other enhancements to improve risk decision-making, including updates to fraud models and support for alternative payments, with an ATO Activity Analyzer launching in April 2025.
- Sift has integrated its AI-powered fraud decisioning capabilities with WSO2's Identity and Access Management system.
📅 Sift Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sift has replaced the SBC Summit Americas 2025 in Fort Lauderdale with the Identiverse: Agile Innovation Conference in Las Vegas, and introduced the Risk Revenue Forum in their event lineup.
- Sift has updated its event schedule to include the Airline & Travel Payments Summit 2025 in London on May 20-21, the QSR Evolution Conference 2025 in Atlanta on September 2-4, the MAG Payments Conference 2025 in San Antonio on September 8-11, and FS/TEC in Kissimmee on September 14-16.
- Natalie Padula, SVP of Global Sales at Sift, attended the Airline & Travel Payments Conference in Dublin to discuss trust, fraud, and customer experience in travel.
⚖️ Sift Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Sift's director of customer success and senior customer success manager have been called to testify about the company's AI-powered fraud prevention technologies in political donations.
👔 Sift Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Senior Director
[email protected] -
Director, Implementation & Professional Services[email protected]
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Director Of Sales, America[email protected]
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Director of Customer Success[email protected]
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Director, Integrated Campaigns and Programs[email protected]
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Founder & Executive Chairman[email protected]
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Founder[email protected]
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CEO, Sift[email protected]
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Chief of Staff[email protected]
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CFO[email protected]
⚔️ Sift Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- SEON |
- Kount |
- Accertify |
- Emailage |
- Fraud Fighters |
- Signifyd |
- Riskified |
- ClearSale |
- NICE Actimize |
- Forter |
- SigScalr |
- InsightFinder |
- Databand |
- Visier |
- ActivTrak |
- ActiveOps |
- ChartHop |
- Orgvue |
- Structural |
- VoloMetrix
💼 Sift Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Charles Sanders has joined Sift as Channel Marketing Director in the United States, previously serving as Director, Growth & Conversion Marketing at CrashPlan.
- Ryan Burchell has joined Sift as Sr. Director, Associate General Counsel in the United States, previously holding a position at another company.
- Sift's Marketing Leadership Team introduced the OAR 2025 mantra and awarded Brian Pesin the April Marketing OAR Award.
🤝 Sift Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sift has partnered with Alaska Airlines to enhance fraud prevention and chargeback management using their AI-powered platform.
- Sift has partnered with Okta to combat account takeover fraud using AI-powered fraud detection and adaptive authentication.
- Sift has partnered with Manufacturo to offer a real-time data observability integration for full hardware traceability, now available in a private beta for select manufacturers.
📈 Sift Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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