Sennheiser | Competitive Intelligence Profile

Sennheiser is shaping the Future of Audio with a 75-year history of innovation and excellence in headphones, microphones, and wireless...


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Sennheiser is shaping the Future of Audio with a 75-year history of innovation and excellence in headphones, microphones, and wireless transmission technology. The company's vision is centered around providing reliable, innovative, and remarkable audio technologies and products to customers worldwide.

Website
Headquarters
Wedemark, Hanover
Size
1001-5000 employees
Industry
Appliances, Electrical, and Electronics Manufacturing
Specialities
Headphones, Microphones, Gaming Headsets, Integrated Systems, Professional Audio

🛍️ Sennheiser Product and Pricing Intelligence →

📅 Sennheiser Event Participations →

⚖️ Sennheiser Regulatory Intelligence →

👔 Sennheiser Management and Leadership Team →

⚔️ Sennheiser Alternatives and Competitors →

💼 Sennheiser Hiring and Layoffs →

🤝 Sennheiser Partnerships, Clients and Vendors →

📈 Sennheiser Financial Performance, Fundraising, M&A →


🛍️ Sennheiser Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Sennheiser launched its first in-car audio system in the US, debuting in the Morgan Plus Four during Monterey Car Week.
  • Sennheiser updated its TeamConnect bars with new features like virtual commands for third-party systems, noise reduction configuration, and optimized default video settings at no extra cost.
  • Sennheiser launched Wireless Planner, a free online tool on August 6, 2025, to simplify setup for its wireless microphone systems in education, corporate, and live event settings.


📅 Sennheiser Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Sennheiser will participate at IBC 2025 and has introduced a Wireless Planner for fast, easy configuration.
  • Sennheiser Group will participate in IBCShow 2025.
  • Sennheiser hosted a Partner Meet in Bangkok in July, where Petteri Murto, Vice President – APAC, shared the 2026 roadmap and Naveen Sridhara, Sales Director – India, discussed the company's unique approach to business communication.

⚖️ Sennheiser Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Sennheiser has added a Human Rights Policy to its responsibility commitments.
  • Sennheiser strengthens its role in spectrum dialogue.

👔 Sennheiser Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Sennheiser Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Bose
  • |
  • JABRA
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  • Skullcandy
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  • Jaybird Sport
  • |
  • Shure
  • |
  • Turtle Beach
  • |
  • Logitech
  • |
  • GN Group
  • |
  • Denon
  • |
  • Snom
  • |
  • Zound Industries
  • |
  • Jbl
  • |
  • Poly
  • |
  • Yamaha
  • |
  • Epson Europe
  • |
  • RCF
  • |
  • Bowers & Wilkins
  • |
  • Klipsch
  • |
  • NATIVE INSTRUMENTS
  • |
  • Newegg
  • |
  • Dolby Laboratories
  • |
  • Audio-Technica
  • |
  • Beyerdynamic
  • |
  • Teufel Audio
  • |
  • noiseless acoustics
  • |
  • Sony


💼 Sennheiser Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sennheiser is hiring a Sales Director Channel Sales - US and Canada in the United States (Remote).
  • Sonova appointed Saahil Kumar as General Manager for Sennheiser Consumer Business in India.
  • Sennheiser is hiring a Regional Human Resources Manager, Americas in the United States (Hybrid).


🤝 Sennheiser Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Sennheiser partners with Lumens to enhance meeting equity by combining voice tracking and auto camera switching.
  • PGA TOUR Studios chose Sennheiser Spectera for their new state-of-the-art campus.
  • Sennheiser and Lumens redefine hybrid meetings with TCC 2 + CamConnect Pro, available in Spain through official distributor Magnetron.


📈 Sennheiser Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Sennheiser acquired Show Code, the company behind SoundBase frequency coordination software, in September.
  • Sennheiser's Tech Engineer Brock Whitton showcased the company's latest acquisition, SoundBase, a platform-agnostic workflow management tool for live sound, during the ANZ 'Tour of Oz'.
  • Sennheiser announces 2024 sales of €492.3m, a 6.6% decline from the previous year.


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