Geotab | Competitive Intelligence Profile
Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With...
Geotab is a global leader in connected transportation solutions, specializing in telematics for vehicle and asset tracking. With over 50,000 customers in 160 countries, Geotab provides innovative fleet management solutions that enhance productivity, safety, and sustainability. The company processes more than 75 billion data points daily, offering an open platform and a Marketplace for third-party solutions, backed by a team of data scientists and AI experts.
🛍️ Geotab Product and Pricing Intelligence →
📅 Geotab Event Participations →
⚖️ Geotab Regulatory Intelligence →
👔 Geotab Management and Leadership Team →
⚔️ Geotab Alternatives and Competitors →
💼 Geotab Hiring and Layoffs →
🤝 Geotab Partnerships, Clients and Vendors →
📈 Geotab Financial Performance, Fundraising, M&A →
🛍️ Geotab Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Daniel Parris, Channel Sales Manager at Geotab, announced on July 7 that Geotab Marketplace now offers asset trackers for trailers and heavy equipment to help reduce costs and boost efficiency.
- Geotab updated its Marketplace offerings with new solutions including GoAnalytics for interactive data dashboards, Yabby3 and Yabby Edge by BlueArrow for tracking, Barra GPS for long-term battery-powered tracking, and VisionTrack VT3600AI dashcam with enhanced storage options.
- Geotab introduced GOCAM+, a MyGeotab-integrated solution for video telematics with GPS, and added SURFSIGHT OBDII POWER CABLE to simplify the install process for Surfsight solution.
📅 Geotab Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Geotab will sponsor STN Expo West 2025 in Reno, NV from July 14-15 and introduce Geotab Vitality, a new driver retention and rewards program, during a session on July 13.
- Geotab joined CameraMatics and HDI Group at their stand during RTXPO to help fleets become safer and more efficient.
- Geotab will sponsor the Government Fleet Expo in Charlotte, NC from June 24-27.
⚖️ Geotab Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Geotab filed a petition for post-grant review (PGR2025-00056) with the PTAB on June 17, 2025.
- Geotab was recognized as an Application Service Provider with Level 2 Assurance under the National Telematics Framework at the 2025 Brisbane Truck Show.
- Jonathan Strong, Associate General Counsel at Geotab, highlights risks in outdated rental contracts including inadequate data management, GDPR non-compliance, and unclear liabilities.
👔 Geotab Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Operating Officer
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Vice President, Sustainability Solutions, Geotab
[email protected] -
CFO[email protected]
⚔️ Geotab Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Verizon Connect |
- Motive |
- Samsara |
- Fleetio |
- GPS Insight |
- Azuga Fleet |
- Fleet Complete |
- Omnitracs |
- MiX Fleet Manager |
- GPS Trackit |
- Whip Around |
- ClearPathGPS |
- Driv.in |
- Trimble TMS |
- Rose Rocket |
- EROAD |
- Teletrac Navman DIRECTOR |
- ISAAC |
- ShipTrack
💼 Geotab Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Geotab has restructured its leadership team, introducing new roles and leaders across global, regional, US, EMEA, LATAM, and APAC divisions, including positions like Senior Vice President of Business Development and Vice President of Global Markets.
- Habib Alaoui, LLB MBA has joined Geotab as Canadian Director of Sales in Canada, previously serving as Vice President of Sales at Intangles.
- Abram Chan became Principal Product Designer at Geotab, leading the evolution of the platform's experience architecture to make it more intuitive and scalable.
🤝 Geotab Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Geotab partnered with VisionTrack to offer flexible video telematics through the Geotab Marketplace, providing real-time insights and AI-supported multi-camera visibility for mixed fleets.
- Geotab partnered with Fleetworthy and PlatformScience to launch Expedited Inspection in Nevada for fleets using their ELDs.
- Geotab partners with eTrucks to enhance fleet operations with real-time GPS tracking and HOS compliance.
📈 Geotab Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Geotab's Altitude platform detected a 40% drop in truck activity at Prologis and STAG sites from October to November 2024.
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