Miro | Competitive Intelligence Profile
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With...
Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. With over 70 million users globally, Miro empowers teams to create innovative products and services, leveraging AI to enhance collaboration and efficiency. The platform supports a variety of use cases including strategy development, product design, and process management, all while ensuring best-in-class security and scalability.
🛍️ Miro Product and Pricing Intelligence →
📅 Miro Event Participations →
⚖️ Miro Regulatory Intelligence →
👔 Miro Management and Leadership Team →
⚔️ Miro Alternatives and Competitors →
💼 Miro Hiring and Layoffs →
🤝 Miro Partnerships, Clients and Vendors →
📈 Miro Financial Performance, Fundraising, M&A →
🛍️ Miro Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Miro introduced the Synced Copies feature to share and update content across different boards.
- Miro is focusing on AI innovation and has introduced Miro Prototyping as part of their product development strategy in May 2025.
- Miro significantly expanded its template offerings, notably increasing Strategy & Planning templates from 163 to 228 and Research & Design templates from 75 to 93.
📅 Miro Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Miro announces its biggest event of the year, Canvas 25, scheduled for October 14, 2025, and replaces 'Contact Sales' with 'Book a demo' in multiple sections.
- Miro invites Amsterdam-based users to a FeedForward session on July 10 at its Amsterdam HQ to preview new features and share feedback.
- Miro announces the return of CANVAS 25 on October 14, live in NYC and online, focusing on real teams, collaboration, and AI in action.
⚖️ Miro Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Miro Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief of Staff
[email protected] -
Chief Product and Technology Officer[email protected]
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Chief People Officer[email protected]
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Chief Financial Officer[email protected]
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Vice President, Asia Pacific[email protected]
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Vice President Operations[email protected]
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CEO
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Director of Finance Analytics, Chief of Staff to CFO[email protected]
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EA to CTO[email protected]
⚔️ Miro Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lucidchart |
- Zoom Whiteboard |
- Jamboard |
- Whiteboard |
- FigJam |
- Mural |
- Klaxoon Board |
- Sketchboard |
- ClickUp |
- Creately |
- Nuclino |
- Lucidspark |
- Microsoft Whiteboard |
- Conceptboard |
- Limnu |
- Whimsical |
- Explain Everything |
- Trello |
- Figma |
- InVision |
- Stormboard |
- Xmind |
- Smartsheet |
- monday.com |
- Wrike |
- Google Workspace |
- Slack |
- Ziteboard
💼 Miro Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Miro has updated its leadership titles, removing location specifics and elevating roles such as 'Head of Finance' to 'Chief Financial Officer' and 'Head of Marketing' to 'Chief Marketing Officer', while also changing 'Contact Sales' to 'Book a demo' in multiple sections.
- Miro appointed Norman Gennaro as Head of Revenue in San Francisco, replacing Harold Klaje, and Melinda Thompson as Chief People and Legal Officer in San Francisco.
- Robbie Strickland has left Miro as Chief Information Officer in the Netherlands to join TBAuctions as Chief Technology & Product Officer.
🤝 Miro Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- On June 3, 2025, Miro announced a partnership with XPRIZE, offering over $2M in platform licenses to innovators tackling global challenges.
- Miro has partnered with XPRIZE to provide its AI-powered Innovation Workspace platform to XPRIZE staff, alumni, and competing teams.
- Miro has become the first-ever Mission Sponsor of Scrum Alliance, marking a partnership to advance agile practices globally.
📈 Miro Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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