Lindex | Competitive Intelligence Profile
Lindex is one of Europe’s leading fashion brands, offering a wide range of products including women’s wear, kids’ wear, lingerie,...
Lindex is one of Europe’s leading fashion brands, offering a wide range of products including women’s wear, kids’ wear, lingerie, and cosmetics. With approximately 440 stores in 18 markets and online sales worldwide, Lindex is committed to empowering and inspiring women everywhere. The company emphasizes sustainability and aims to make a positive impact for women, kids, and the future. Originating as a lingerie company in Sweden over 70 years ago, Lindex has grown into an international fashion brand with a strong online presence and a focus on affordable, inspiring fashion.
🛍️ Lindex Product and Pricing Intelligence →
📅 Lindex Event Participations →
⚖️ Lindex Regulatory Intelligence →
👔 Lindex Management and Leadership Team →
⚔️ Lindex Alternatives and Competitors →
💼 Lindex Hiring and Layoffs →
🤝 Lindex Partnerships, Clients and Vendors →
📈 Lindex Financial Performance, Fundraising, M&A →
🛍️ Lindex Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Lindex now offers party clothing for women and children at its Motala centrum store, including red-check sibling outfits, sequin bags, and an apron with a matching baking hat.
- Lindex Hansa City's baby department offers new merino wool clothes and a wool blanket and invites customers to feel the super-soft items.
- Lindex launches a new children's collection with a 25% discount for MORE at Lindex members when buying 2 or more pieces.
📅 Lindex Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Lindex will host a store event on November 10 with inspiration for children, warm clothing, a special offer, Sunar gifts for first customers, and a contest for Sunar products and a 2,000 Kč Lindex gift card.
- Lindex will host Walk for Pink on September 30, 2026.
- Lindex visual merchandiser Emma S. hosts a customer day at Lindex Lund City on October 31 to promote the Personal Shopper service with coffee, cake, and flyers.
⚖️ Lindex Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Court of Appeal ruled in Lindex’s favour on all central points against Essity over Female Engineering’s period panties, their use for light urine leakage and related communication, ordering Essity to cover Lindex’s legal costs, and CEO Susanne Ehnbåge said the decision supports normalizing menstruation and light urine leakage.
👔 Lindex Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
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Chief Financial Officer[email protected]
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Managing Director[email protected]
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CEO[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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CEO[email protected]
⚔️ Lindex Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- kappahl.com |
- hm.com |
- ginatricot.com |
- bikbok.com |
- cubus.com |
- zara.com |
- cellbes.se |
- zalando.se |
- polarnopyret.se |
- H&M |
- ZARA |
- MQ |
- Forever 21 |
- Boohoo |
- Gap |
- UNIQLO |
- Marks and Spencer |
- MANGO |
- URBN |
- Fashion Nova |
- Inditex |
- SHEIN
💼 Lindex Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lindex appointed Elin Herngren as Chief Brand & Product Officer and member of the Lindex Leadership Team, and Anna-Karin Dahlberg as Chief Sourcing & Sustainability Officer.
- Lindex appointed Elin Herngren as Chief Brand & Product Officer and Anna-Karin Dahlberg as Chief Sourcing & Sustainability Officer, both as members of its Leadership Team.
- Lindex has appointed Elin Herngren as Chief Brand & Product Officer and Anna-Karin Dahlberg as Chief Sourcing & Sustainability Officer to strengthen its customer experience and sustainable value chain.
🤝 Lindex Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Lindex partnered with Lika Olika to turn more than 350 children's kindness messages into the world's biggest 'Wall of Kindness,' a 61-metre display on a Hötorgsskraporna building in Stockholm.
- Lindex partners with UK online retailer Very, operated by The Very Group, to launch 150 womenswear and kidswear lines and expand its UK presence, says Chief Commercial Officer Caroline Öhgren.
- Lindex announced a WaterAid project.
📈 Lindex Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lindex posted Q3 2026 adjusted operating profit of €24.1m at a 10% margin, with revenue up 7.0% to €243.5m and gross margin at 60.1%.
- Lindex CEO Susanne Ehnbåge reported Q3 revenue up 6.1% to EUR 241.5 million and adjusted operating profit up to EUR 24.1 million, and guided 2026 adjusted operating profit to EUR 75–90 million.
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