IDnow | Competitive Intelligence Profile
IDnow is a leading identity verification platform provider in Europe, offering a wide range of identity verification solutions that...
IDnow is a leading identity verification platform provider in Europe, offering a wide range of identity verification solutions that are compliant with regulations such as AML and eIDAS. The company provides services that include automated and human-assisted identity verification, digital signatures, and fraud prevention, catering to various industries with a portfolio of over 900 international clients. IDnow aims to make the connected world a safer place and has expanded its capabilities through acquisitions, including ARIADNEXT and identity Trust Management AG.
🛍️ IDnow Product and Pricing Intelligence →
📅 IDnow Event Participations →
⚖️ IDnow Regulatory Intelligence →
👔 IDnow Management and Leadership Team →
⚔️ IDnow Alternatives and Competitors →
💼 IDnow Hiring and Layoffs →
🤝 IDnow Partnerships, Clients and Vendors →
📈 IDnow Financial Performance, Fundraising, M&A →
🛍️ IDnow Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- IDnow introduced InstantSign, a fully automated and eIDAS-compliant solution that allows instant QES issuance without repeated identity verification.
- IDnow expanded its Trust Services to include Simple Electronic Signatures (SES) for low-risk use cases, enhancing its digital signature offerings.
- IDnow expanded its job locations to include remote positions in the United Kingdom and added new roles in Paris and London, indicating a strategic focus on business development and commercial growth in these regions.
📅 IDnow Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- IDnow will sponsor and participate in BreizhCamp 2025 from June 25-27 in Rennes, offering games and prizes at their stand.
- IDnow is attending the Gaming Leaders Summit 2025 on May 20-21 with Phil Allen, Chief Commercial Officer, and Max Irwin, Head of Gaming, to discuss fraud prevention strategies.
- On June 2, 2025, Uwe Stelzig, Managing Director DACH at IDnow, will speak about AI in e-commerce and participate in a discussion on biometrics at the Forum Daten und Digitalisierung symposium in Munich.
⚖️ IDnow Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- IDnow is positioning itself as a Qualified Trust Services Provider to help businesses comply with the upcoming Anti-Money Laundering Regulation in 2027.
- IDnow's Senior Architect Sebastian Elfors and team successfully proposed an update to the remote signing workflow standard, approved by the European Telecommunications Standards Institute and incorporated into the eIDAS 2.0 draft implementing acts.
- IDnow has become the first Qualified Trust Service Provider to implement SMS-free remote signing after their proposal was accepted in the December 2024 update to ETSI's standard on remote signing.
👔 IDnow Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder & Chief Growth Officer
[email protected] -
Chief Technology Officer
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CEO[email protected]
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Executive Assistant COO[email protected]
⚔️ IDnow Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- Facephi |
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- ForgeRock
💼 IDnow Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Vikas Seth, Chief Product Officer (CPO) at IDnow in Germany, left to become Chief Product Officer & Managing Director at ARIS.
- Johannes Leser, CEO of IDnow Trust Services AB, has joined the Board of the Cloud Signature Consortium to contribute to advancing global standards for digital trust.
- Andreas Maueröder has joined IDnow as CFO and Managing Director in Germany, previously holding a position at another company.
🤝 IDnow Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- IDnow has partnered with BVV Pension Management GmbH to provide a browser-based identity verification solution, AutoIdent, for seamless customer onboarding, as announced on May 21, 2025.
- IDnow has partnered with trailer2go GmbH & Co. KG to provide automated document verification for 24/7 trailer rentals across Germany, with plans to expand throughout Europe.
- IDnow and TF Bank have accelerated credit card issuance in Germany with onboarding times as quick as 30 seconds, making TF Bank a market leader in their segment.
📈 IDnow Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Kroll provided a fairness opinion for Corsair's $600mn secondary transaction involving IDnow, ZEDRA, and Redpin.
- IDnow faces challenges with high costs and dependency on the German market due to its reliance on the labor-intensive Video-Ident process.
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