IDnow | Competitive Intelligence Profile
IDnow is a leading identity verification platform provider in Europe, offering a wide range of identity verification solutions that...
IDnow is a leading identity verification platform provider in Europe, offering a wide range of identity verification solutions that are compliant with regulations such as AML and eIDAS. The company provides services that include automated and human-assisted identity verification, digital signatures, and fraud prevention, catering to various industries with a portfolio of over 900 international clients. IDnow aims to make the connected world a safer place and has expanded its capabilities through acquisitions, including ARIADNEXT and identity Trust Management AG.
🛍️ IDnow Product and Pricing Intelligence →
📅 IDnow Event Participations →
⚖️ IDnow Regulatory Intelligence →
👔 IDnow Management and Leadership Team →
⚔️ IDnow Alternatives and Competitors →
💼 IDnow Hiring and Layoffs →
🤝 IDnow Partnerships, Clients and Vendors →
📈 IDnow Financial Performance, Fundraising, M&A →
🛍️ IDnow Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- IDnow reduced bias in its facial recognition AI by over 50% for darker skin tones using a style-transfer method and integrated the improved model into its identity verification solutions in March 2025.
- IDnow introduced full branding control in its expert-led solution on August 26, allowing customers to show or hide the IDnow logo for a more customized user experience.
- IDnow upgraded its passive liveness detection with real-time 3D FaceScan to provide frictionless, selfie-based verification and stronger protection against spoofing and deepfakes.
📅 IDnow Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- IDnow launched its TrustSphere event series in Munich on November 13 to address digital trust with leaders from financial services and fintech.
- IDnow's CCO Phil Allen announced the company's annual TrustSphere event in Munich to discuss regulatory changes and business opportunities.
- IDnow will participate in the FIBE26 event in Berlin in April.
⚖️ IDnow Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 IDnow Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder & Chief Growth Officer
[email protected] -
Chief Technology Officer
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CEO[email protected]
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Executive Assistant COO[email protected]
⚔️ IDnow Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Newky |
- Fourthline |
- Signzy |
- ComplyAdvantage |
- AU10TIX |
- Trulioo |
- Jumio |
- Incode |
- Sumsub |
- Digital Onboarding |
- Facephi |
- Veriff |
- Onfido |
- IBM Cloud App ID |
- ID.me |
- ComplyCube |
- iDenfy |
- Okta |
- Berbix |
- Socure |
- BioCatch |
- MiTek |
- Experian |
- Acuant |
- Webid |
- Auth0 |
- ForgeRock
💼 IDnow Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- IDnow hired a new CFO, CPTO, CCO, and board advisor Cassio Sampaio, former CPO of Auth0.
- Ludmyla (Mila) Rabchynska joined IDnow as Director Global Regulatory & Government Affairs in Germany, previously serving as Ethics and Compliance Officer at CGI.
- IDnow is hiring a Regional VP Sales Southern Europe in France to lead sales strategies and team management in the Southern European market.
🤝 IDnow Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- IDnow partners with LFP MEDIA to provide automated identity verification for Ligue 1+'s under-26 offer, enabling eligibility confirmation in under 12 seconds, as stated by Thomas Le Roux, Senior Sales Account Manager at IDnow.
- IDnow and DocuSign launched a new eID-based product for automated identity verification and electronic signatures in Germany on September 11, 2025.
- IDnow's AI-powered identity verification solution enables congstar to provide seamless eSIM activations and postpaid sign-ups in seconds, balancing speed with security and compliance.
📈 IDnow Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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