IDnow | Competitive Intelligence Profile
IDnow is a leading identity verification platform provider in Europe, offering a wide range of identity verification solutions that...

IDnow is a leading identity verification platform provider in Europe, offering a wide range of identity verification solutions that are compliant with regulations such as AML and eIDAS. The company provides services that include automated and human-assisted identity verification, digital signatures, and fraud prevention, catering to various industries with a portfolio of over 900 international clients. IDnow aims to make the connected world a safer place and has expanded its capabilities through acquisitions, including ARIADNEXT and identity Trust Management AG.
🛍️ IDnow Product and Pricing Intelligence →
📅 IDnow Event Participations →
⚖️ IDnow Regulatory Intelligence →
👔 IDnow Management and Leadership Team →
⚔️ IDnow Alternatives and Competitors →
💼 IDnow Hiring and Layoffs →
🤝 IDnow Partnerships, Clients and Vendors →
📈 IDnow Financial Performance, Fundraising, M&A →

🛍️ IDnow Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- IDnow is extending its automated solutions to support ID verification directly from NFC chips following the EU's decision to allow the private sector to read eIDs via NFC.
- IDnow optimized its automated identity verification solution to process and analyze ID documents 50% faster, with mobile users already experiencing the improvement and web updates coming next.
- IDnow announced on November 20 that its automated solution is now accessible, meeting guidelines to improve usability for all users.
📅 IDnow Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- IDnow launched its TrustSphere event series in Munich on November 13 to address digital trust with leaders from financial services and fintech.
- IDnow's CCO Phil Allen announced the company's annual TrustSphere event in Munich to discuss regulatory changes and business opportunities.
- IDnow will participate in the FIBE26 event in Berlin in April.
⚖️ IDnow Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 IDnow Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder & Chief Growth Officer
[email protected]
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Chief Technology Officer
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CEO
[email protected]
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Executive Assistant COO
[email protected]
⚔️ IDnow Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Newky |
- Fourthline |
- Signzy |
- ComplyAdvantage |
- AU10TIX |
- Trulioo |
- Jumio |
- Incode |
- Sumsub |
- Digital Onboarding |
- Facephi |
- Veriff |
- Onfido |
- IBM Cloud App ID |
- ID.me |
- ComplyCube |
- iDenfy |
- Okta |
- Berbix |
- Socure |
- BioCatch |
- MiTek |
- Experian |
- Acuant |
- Webid |
- Auth0 |
- ForgeRock

💼 IDnow Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- IDnow hired a new CFO, CPTO, CCO, and board advisor Cassio Sampaio, former CPO of Auth0.
- Burak Dalgic, VP Software Development at IDnow, left the company last month after six years.
- Ludmyla (Mila) Rabchynska joined IDnow as Director Global Regulatory & Government Affairs in Germany, previously serving as Ethics and Compliance Officer at CGI.
🤝 IDnow Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- IDnow partnered with AIB to use an AI-powered expert-led solution that cuts account opening time by 66% and enhances fraud detection in real time.
- IDnow partners with LFP MEDIA to provide automated identity verification for Ligue 1+'s under-26 offer, enabling eligibility confirmation in under 12 seconds, as stated by Thomas Le Roux, Senior Sales Account Manager at IDnow.
- IDnow and DocuSign launched a new eID-based product for automated identity verification and electronic signatures in Germany on September 11, 2025.
📈 IDnow Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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