Gojek | Competitive Intelligence Profile
Gojek is Southeast Asia’s leading on-demand platform and a pioneer of the multi-service ecosystem model, providing access to a wide...
Gojek is Southeast Asia’s leading on-demand platform and a pioneer of the multi-service ecosystem model, providing access to a wide range of services including transportation, food delivery, logistics and more. Founded in 2010, Gojek has grown to become the leading on-demand platform in Indonesia, with additional operations in Vietnam and Singapore. The company is dedicated to leveraging technology to remove life's daily frictions by connecting consumers to the best providers of goods and services in the market.
🛍️ Gojek Product and Pricing Intelligence →
📅 Gojek Event Participations →
⚖️ Gojek Regulatory Intelligence →
👔 Gojek Management and Leadership Team →
⚔️ Gojek Alternatives and Competitors →
💼 Gojek Hiring and Layoffs →
🤝 Gojek Partnerships, Clients and Vendors →
📈 Gojek Financial Performance, Fundraising, M&A →
🛍️ Gojek Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Gojek launched its monthly Mitra Juara program on July 26, offering free jackets, helmets, and GoPay credits to top-performing driver partners, as announced by Head of Regions Gede Manggala.
- Gojek's GoPay simplifies payments with QRIS integration, enabling quick transactions at merchants like Indomaret and within its app for services like GoRide and GoFood.
- Gojek is expected to integrate more services like financial services, e-commerce, and travel-related offerings into its platform by 2025.
📅 Gojek Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Gojek hosted a festival in Makassar on June 29, featuring national musicians and comedians, to celebrate its #PastiAdaJalan campaign.
- Gojek and GoPay hosted a large event for thousands of their top partners from across Indonesia on June 19, celebrating their role in providing top services and supporting digital transformation.
⚖️ Gojek Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Fake Gojek and Grab orders sent over 100 drivers to media offices in Kepri on July 27, 2025, disrupting operations and raising security concerns.
- Jurist Tan, former COO of Gojek, became a suspect in a Rp9.3 trillion Chromebook procurement corruption case in July 2025.
- Indonesia authorities raided Gojek's office in connection with a probe into alleged corruption in a government Chromebook procurement case.
👔 Gojek Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Business Officer
[email protected] -
Chief Technology Officer[email protected]
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Vice President[email protected]
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Gojek CFO[email protected]
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Founder & CTO[email protected]
⚔️ Gojek Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Pathao |
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- HappyFresh |
- Deliveree |
- Astro |
- Delhivery |
- Lyft |
- Grab |
- Gett |
- INFOPRO |
- Visibook |
- Uber |
- ComfortDelGro |
- MOIA |
- Ryder |
- Easy Taxi |
- Ola |
- 99 Taxis |
- NUJEK
💼 Gojek Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gojek's parent company GOTO approved changes to its board of commissioners and directors during an extraordinary general meeting on June 18.
- Gojek is hiring a Demand Strategy Manager in Jakarta to drive growth for its Food Delivery service by leading strategic initiatives and managing projects.
- Gojek is hiring a Sales Lead for GoCorp in Singapore to drive growth by securing high-value corporate deals and building client relationships.
🤝 Gojek Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Gojek's GoFood and GoDineIn partnered with Feastin’ to launch Indonesia's first district-based culinary guide, Food Guide: Blok M dan Sekitarnya, to support Jakarta's culinary scene, as stated by Ignatius Rio, Head of Marketing Food & Ads at Gojek.
- Gojek's GoFood partnered with Es Teh Indonesia to launch a new Matcha series with three flavors, offering a 30% discount.
- Gojek launched a strategic partnership with Green SM to offer GoGreen SM, a service featuring 100% electric taxi fleets, on June 12.
📈 Gojek Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Engineers from Gojek co-founded Drizz, a Vision AI mobile app testing agent that emerged from stealth with $2.7M funding to accelerate app evaluation using AI.
- Gojek's parent company GoTo redirected Rp507 billion from IPO proceeds to strengthen Gopay's operations as a digital wallet service.
- Gojek acquired a 4.33% stake in Bluebird, strengthening their partnership in the Indonesian transportation market.
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