føtex | Competitive Intelligence Profile
føtex is a part of Salling Group, operating 107 stores across Denmark with 15,000 employees. It offers a wide range of products including...

føtex is a part of Salling Group, operating 107 stores across Denmark with 15,000 employees. It offers a wide range of products including groceries, textiles, and non-food items, emphasizing quality, affordability, and customer service. føtex focuses on three core areas: Our Green Market, Our Own Butcher, and Our Own Baker, providing fresh produce and high-quality goods. The company is committed to responsible shopping with a vast selection of own, Danish, local, organic, and branded products. føtex is known for its high service level, putting customers at the center of its operations. It also operates a cashierless store concept, føtex Go!, and an online shop offering a broad product range for home and leisure.
🛍️ føtex Product and Pricing Intelligence →
📅 føtex Event Participations →
⚖️ føtex Regulatory Intelligence →
👔 føtex Management and Leadership Team →
⚔️ føtex Alternatives and Competitors →
💼 føtex Hiring and Layoffs →
🤝 føtex Partnerships, Clients and Vendors →
📈 føtex Financial Performance, Fundraising, M&A →

🛍️ føtex Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- føtex's parent company Salling Group decided to sell pineapples without tops in its stores to save transport space.
- føtex, under Salling Group, sees a rising trend in the popularity of alcohol-free products, with sales of alcohol-free wine up by 27% and alcohol-free beer by 6%.
- føtex plans to remove the tops of pineapples in its fruit section to simplify shopping and reduce waste.
📅 føtex Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ føtex Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 føtex Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive Vice President, Direktør føtex
[email protected]
⚔️ føtex Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Unisport |
- Good Food Group |
- Action |
- Liveguide |
- Netto

💼 føtex Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Anders Bjerge joins føtex in Denmark as Team Leader, previously serving as Department Manager at Bilka, Salling Group.
- føtex is hiring a Senior Category Buyer to manage personal care products sales and purchases across Bilka, føtex, and Netto.
🤝 føtex Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 føtex Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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