føtex | Competitive Intelligence Profile
føtex is a part of Salling Group, operating 107 stores across Denmark with 15,000 employees. It offers a wide range of products including...
føtex is a part of Salling Group, operating 107 stores across Denmark with 15,000 employees. It offers a wide range of products including groceries, textiles, and non-food items, emphasizing quality, affordability, and customer service. føtex focuses on three core areas: Our Green Market, Our Own Butcher, and Our Own Baker, providing fresh produce and high-quality goods. The company is committed to responsible shopping with a vast selection of own, Danish, local, organic, and branded products. føtex is known for its high service level, putting customers at the center of its operations. It also operates a cashierless store concept, føtex Go!, and an online shop offering a broad product range for home and leisure.
🛍️ føtex Product and Pricing Intelligence →
📅 føtex Event Participations →
⚖️ føtex Regulatory Intelligence →
👔 føtex Management and Leadership Team →
⚔️ føtex Alternatives and Competitors →
💼 føtex Hiring and Layoffs →
🤝 føtex Partnerships, Clients and Vendors →
📈 føtex Financial Performance, Fundraising, M&A →
🛍️ føtex Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Føtex's Hvidovrevej store introduced Eid cakes for Ramadan for the first time, led by Service- and Personnel Manager Süreyya Cabuk, boosting employee pride and engagement.
- Wasted pasta is now available in føtex stores, as announced by eatwasted on February 12.
- Brew York announced on January 31 that it is now selling three beers at føtex as part of its global expansion.
📅 føtex Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ føtex Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 føtex Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive Vice President, Direktør føtex
[email protected]
⚔️ føtex Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 føtex Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Salling Group, which operates føtex, appointed Thomas Børglum Jensen as its new CFO, leveraging his experience from Bestseller and Novo Nordisk.
- Simon Gervin Hommelgaard left føtex as CMO and Co-founder of Uden Handsker Flyttefirma in Denmark, previously CEO of Uden Handsker Flyttefirma.
- Thomas Børglum Jensen starts as CFO of Salling Group, which owns føtex, on March 2, 2026.
🤝 føtex Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Instabee Group expands its partnership with Salling Group to include Bilka, building on its existing agreement with føtex.
- føtex partners with Hjerteforeningen on January 19 to launch campaigns and initiatives that inspire customers to make healthier food choices in stores.
- Morten Møberg, Executive Vice President and Director at føtex, announced on December 24 that føtex, part of Salling Group, is donating surplus food from Christmas sales to local communities and organizations through its MadPlus partnership with FødevareBanken to reduce waste and support those in need during the holidays.
📈 føtex Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Føtex achieved its highest-ever revenue on December 30, as reported by Henrik Vinther Olesen, Salling Group's communications director.
- Føtex achieved its highest-ever sales day on December 30, 2025, with customers buying meat, wine, and New Year's menus, as confirmed by Salling Group communications director Henrik Vinther Olesen.
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