Folksam | Competitive Intelligence Profile
Folksam is a leading insurance company in Sweden, offering a wide range of insurance products including home, car, personal accident,...
Folksam is a leading insurance company in Sweden, offering a wide range of insurance products including home, car, personal accident, and life insurance, as well as various pension plans. Operating on mutual principles, Folksam reinvests profits for the benefit of its policyholders. With a history spanning over a century, it serves millions of customers and is one of Sweden's largest asset managers. The company is customer-owned and focuses on creating security and sustainability for its customers through insurance and pension savings, alongside active environmental work and traffic safety research.
🛍️ Folksam Product and Pricing Intelligence →
📅 Folksam Event Participations →
⚖️ Folksam Regulatory Intelligence →
👔 Folksam Management and Leadership Team →
⚔️ Folksam Alternatives and Competitors →
💼 Folksam Hiring and Layoffs →
🤝 Folksam Partnerships, Clients and Vendors →
📈 Folksam Financial Performance, Fundraising, M&A →
🛍️ Folksam Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Folksam provides a shared condominium supplement in its property insurance for all condominium owners in the association Brf Eken nr 23, eliminating the need for separate supplements in home insurance.
- Folksam's damage prevention expert Erik Arvidsson advises unplugging electronics during thunderstorms to avoid lightning damage, as standby devices increase risk.
- Folksam LO offers an entry solution with a 0.34% annual fee, allocating 40% globally, 40% in Sweden, and 20% in emerging markets, and charges an 800 kr transfer fee.
📅 Folksam Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Folksam sponsored the first day of the Skåne Challenge on August 13.
- Folksam sponsors the Swedish Equestrian Federation's Pony Championship in Tågarp on August 13, featuring top pony teams competing for national titles.
- Folksam sponsors the final Grand Prix competition of the season on August 10 in Sollentunavallen, featuring athletes like Fanny Roos and Wictor Petersson.
⚖️ Folksam Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Swedish Supreme Court denied a review appeal for a former Folksam employee convicted of gross breach of trust for orchestrating 77 insurance frauds totaling 2.8 million SEK.
- Folksam has updated its anti-money laundering process, now requiring Bank-id for digital questionnaire responses and providing detailed instructions for both private and corporate customers, including the need for verified copies of identification for those without Bank-id.
👔 Folksam Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Folksam Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- if.se |
- trygghansa.se |
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- lansforsakringar.se |
- konsumenternas.se |
- icaforsakring.se |
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- Tryg |
- IF |
- RAC |
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- Dina Försäkringar
💼 Folksam Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Elisabeth Wisén becomes the new head of Marketing and Sales at Folksam, moving from her role as deputy CEO at AFA Försäkring.
- Charlotta Carlberg, former CEO of Folksam Tjänstepension, left to become CEO of PP Pension but the move was canceled after she applied for a role at Finansinspektionen.
- Folksam seeks a strong leader in Data Governance to enhance its future information supply, as announced by Marcus Obrefjord, Head of Finance Transformation and Data.
🤝 Folksam Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Folksam partners with Regnbågsfonden to promote LGBTQI rights and lights up its Stockholm building in rainbow colors during Stockholm Pride.
- Folksam collaborates with multiple organizations to promote neighborhood safety through the Grannsamverkan initiative, aiming to reduce crime and enhance community well-being.
📈 Folksam Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Folksam Fastighet Holding AB, a subsidiary of Folksam ömsesidig livförsäkring, reported a profit of 6.2 MSEK in 2024 with no revenue.
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