EDO | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.

🛍️ EDO Product and Pricing News

• EDO has significantly reduced its coverage from 120+ streaming and 300M TV ad airings to 7+ streaming and 18M TV ad airings, and from 32K brands and 200+ categories to 2K brands and 12+ categories since 2015.
• Kevin Krim, CEO of EDO, attended the Beet Retreat LA event.
• EDO's analysis revealed that Burlington led in ad engagement for department stores, and resale marketplaces like DealDash and Rebag showed significantly higher engagement than average retail brands.

👔 EDO CEO, Management and Leadership Team

• Seth Trarbach

  
  Director of Product Engineering
  [email protected]

• Charlie Truax

  
  Director, Client Strategy
  [email protected]

• Brett Finkelstein

  
  Director, Media Analytics
  [email protected]

• Lindsay (Bohnsack) Sherman

  
  Director, Media Analytics
  [email protected]

• Matt Ulrich

  
  Director, Media Analytics
  [email protected]

• Justin Malsbury

  
  Director, Client Development
  [email protected]

• Shawn Webb

  
  Director of Revenue Operations & Sales Development
  [email protected]

• Kevin Krim

  
  CEO of EDO, Inc., the TV outcomes company, providing advertising leaders with predictive and historical behavioral engagement measurement of their Convergent TV campaigns (& co-founder, chairman of a great non-profit)
  [email protected]

• Sebastian Chiu

  
  Chief Data Scientist
  [email protected]

• Will Borba

  
  Vice President, Client Development
  [email protected]

• Alison Yobage

  
  Vice President, Media Partnerships
  [email protected]

• Rebecca Cohen

  
  Vice President, Brand Partnerships
  [email protected]

⚔️ EDO Alternatives and Competitors

• 605
|
• Measured
|
• iSpot.tv
|
• Communications & Power Industries
|
• Numerica
|
• Dynetics
|
• Adjust
|
• 4C Insights
|
• data.ai
|
• Flurry
|
• ForeSee
|
• AMPLYFI
|
• Unified
|
• OOH Pitch
|
• Media Two
|
• Media Placement Services
|
• Madtrix
|
• Amplitude
|
• Proof
|
• App Ape
|
• UST
|
• VMware
|
• Breed Reply
|
• Globant
|
• Sutherland
|
• CAA
|
• Wix
|
• Persistent
|
• Unsupervised
|
• Kaggle
|
• Granify

💼 EDO Hiring and Layoffs

• Chris Wong has joined EDO as VP, Brand Partnerships in the United States, previously serving as Enterprise Sales at Verisk.
• EDO is hiring a Head of Data Operations to oversee data quality and technical account management teams, enhance data operations, and support sales processes.
• EDO is hiring a Director of Media Partnerships in the United States.

🤖 EDO Developer, Integration and Automation News

📈 EDO Financials, Fundraising and Valuation News

• EDO reports a decrease in TV ad airings for J.P. Morgan Asset Management, Chime Bank, SoFi, Credit Karma, Dave, Greenlight, NetCredit, Empower Cash Advance, brigit, Self, and CashNetUSA over the last 7 days.
• EDO reports that AT&T Wireless increased its TV ad airings from 0.3k to 0.7k in the last 7 days.

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