iSpot.tv | Competitive Intelligence Profile
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable...
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.
🛍️ iSpot.tv Product and Pricing Intelligence →
📅 iSpot.tv Event Participations →
⚖️ iSpot.tv Regulatory Intelligence →
👔 iSpot.tv Management and Leadership Team →
⚔️ iSpot.tv Alternatives and Competitors →
💼 iSpot.tv Hiring and Layoffs →
🤝 iSpot.tv Partnerships, Clients and Vendors →
📈 iSpot.tv Financial Performance, Fundraising, M&A →
🛍️ iSpot.tv Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- iSpot.tv now offers exclusive Ad-First Insights from Q2 Live Sports, replacing the previous focus on video ad testing playbooks, and features Burger King's 'How to Train Your Dragon' themed ad and Tremfya and Rinvoq as top spenders in TV advertising, alongside Amazon Prime and Rexulti now targeting Alzheimer's.
- iSpot.tv is now offering exclusive ad-first insights from Q2 live sports and has updated its featured TV commercials to include new ads from Progressive, Olive Garden, Liberty Mutual, and others.
- iSpot.tv updated its featured content with new vehicle commercials including 'Ram Trucks TV Spot, Seven Times', 'Jeep Employee Pricing Plus TV Spot, Wrangler x Mission: Impossible - The Final Reckoning', and '2025 Volkswagen Tiguan TV Spot, Sergio', while removing older ads and introducing new resources like 'Understanding Which Creative Drives Greater Purchase Intent'.
📅 iSpot.tv Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- iSpot.tv's EVP of Media Partnerships Stuart Schwartzapfel reports on B2B and CTV trends at Cannes Lions and invites visitors to iSpot's Cooling Kiosk.
- iSpot.tv's EVP of Media Partnerships, Stuart Schwartzapfel, will participate in an Ad Age webinar on June 5th about B2B CTV advertising with experts from LinkedIn and Salesforce.
- On May 14, Stuart Schwartzapfel, EVP of Media Partnerships at iSpot.tv, presented at the Affinity Solutions Attention to Retail event in New York, discussing the future of marketing metrics and media measurement.
⚖️ iSpot.tv Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 iSpot.tv Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Brand Partnerships Director
[email protected] -
Director of QA Engineering[email protected]
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Sr. Director, Product Management[email protected]
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Senior Director, Business Development[email protected]
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Founder & CEO[email protected]
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Chief Revenue Officer[email protected]
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Chief Product Officer[email protected]
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Chief Revenue Officer (CRO), Chief Operating Officer (COO) & board member
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Chief Financial Officer[email protected]
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Chief Research Officer[email protected]
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Founder Tunity (acquired by iSpotTV)[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Senior Vice President, Client Data Science[email protected]
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Regional Vice President, Brand Partnerships, iSpot.tv[email protected]
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Senior Vice President of Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
⚔️ iSpot.tv Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- tvScientific |
- Veil Global Technologies |
- OpenAP |
- abancommercials.com |
- voice123.com |
- giphy.com |
- avid.wiki |
- Stirista |
- APISCRAPY |
- Acxiom |
- OnAudience |
- Datasys |
- Google Ads |
- AdRoll |
- Criteo |
- Say.So |
- TapClicks |
- BrightEdge |
- MediaBrix |
- Nielsen |
- Comscore |
- Samba TV |
- Nielsen Social |
- MediaRadar |
- TVision |
- Alphonso |
- Parrot Analytics |
- Shareablee |
- ListenFirst |
- adage.com |
- adweek.com |
- thedrum.com
💼 iSpot.tv Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- iSpot.tv updated its focus to the 2025 Super Bowl and NFL season, and appointed Steven Millman as Chief Scientist.
- iSpot.tv appointed Mark Myers as Chief Commercial Officer, replacing Cassandra Arora as Chief Revenue Officer.
- Jerrica Owens-Reeder, Senior Director, Deal Strategy and Operations at iSpot.tv in United States, left to join Boundless Immigration as Director, Consumer Sales & Operations.
🤝 iSpot.tv Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- iSpot.tv partners with GEMA to provide weekly Promo Mojo data on the most-promoted TV shows based on ad impressions.
- iSpot.tv partners with GSTV to measure the impact of video ads at fuel dispensers on consumer behavior, including store visits and purchases.
- iSpot.tv expanded its partnership with National CineMedia to introduce the first scaled measurement of cinema advertising, enabling advertisers to track performance across TV, streaming, and cinema.
📈 iSpot.tv Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- iSpot.tv reports that linear TV ad spending increased in Q1 2025 despite a decline in impressions, as noted in their May 6, 2025 report by TVREV.
- iSpot.tv data showed Novo Nordisk's Wegovy topped June 2025 TV ad spending with $39.9 million, up from $24.1 million in May.
- iSpot.tv reports an increase in Allegra's national airings from 7,408 to 8,222 and a significant improvement in spend rank from #932 to #122 as of April 30, 2025.
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