iSpot.tv | Competitive Intelligence Profile

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable...


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iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

Website
Email Format
[first].[last]@ispot.tv
Headquarters
Bellevue, WA
Size
201-500 employees
Industry
Advertising Services
Specialities
TV Advertising Analytics, Media Planning, Competitive Intelligence, Real-time Data, tv ad measurement, tv ad currency, tv alternative currency, creative assessment, ad testing, media measurement, attention analytics, unified cross screen measurement, cross channel attribution, custom analytics, advanced analytics

🛍️ iSpot.tv Product and Pricing Intelligence →

📅 iSpot.tv Event Participations →

⚖️ iSpot.tv Regulatory Intelligence →

👔 iSpot.tv Management and Leadership Team →

⚔️ iSpot.tv Alternatives and Competitors →

💼 iSpot.tv Hiring and Layoffs →

🤝 iSpot.tv Partnerships, Clients and Vendors →

📈 iSpot.tv Financial Performance, Fundraising, M&A →


🛍️ iSpot.tv Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • iSpot.tv has launched its Super Bowl 2026 ad center, featuring top commercials like NFL's 'Belief is a Superpower' and Budweiser's 'American Icons', with estimated TV spends up to $17.4 million.
  • iSpot.tv launches SAGE Agentic Solutions to show brands where their ads have run and when they aired, amount spent on each channel, and other topics, and plans to launch a performance agent for outcomes data later.
  • iSpot.tv introduced iSpot SAGE, an agentic AI platform for video ad analysis, on February 10, with an exclusive unveiling event featuring Sean Muller and GM's Miles Drayton.


📅 iSpot.tv Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • iSpot.tv hosted the AdTech Open and offered iSpot SAGE Spritzes at Booth #603 during the POSSIBLE event on April 28.
  • iSpot.tv hosted its TV Disrupt 2026 event on April 23, featuring speakers from General Motors, Diageo, Fox Corporation, The Trade Desk, Warner Bros. Discovery, and Comcast Advertising, and kicked off its Customer Advisory Board.
  • At TVDisrupt 2026, Brad Feinberg of Molson Coors Beverage Company and iSpot's Julie Van Ullen discussed how Molson Coors uses iSpot's impression-level data to build a reach waterfall, focusing on incremental reach to drive brand and business outcomes.

⚖️ iSpot.tv Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • A jury ordered EDO Inc. to pay iSpot.tv $18.3 million in damages for breach of contract in January.

👔 iSpot.tv Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ iSpot.tv Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • tvScientific
  • |
  • Veil Global Technologies
  • |
  • OpenAP
  • |
  • abancommercials.com
  • |
  • voice123.com
  • |
  • giphy.com
  • |
  • avid.wiki
  • |
  • Stirista
  • |
  • APISCRAPY
  • |
  • Acxiom
  • |
  • OnAudience
  • |
  • Datasys
  • |
  • Google Ads
  • |
  • AdRoll
  • |
  • Criteo
  • |
  • Say.So
  • |
  • TapClicks
  • |
  • BrightEdge
  • |
  • MediaBrix
  • |
  • Nielsen
  • |
  • Comscore
  • |
  • Samba TV
  • |
  • Nielsen Social
  • |
  • MediaRadar
  • |
  • TVision
  • |
  • Alphonso
  • |
  • Parrot Analytics
  • |
  • Shareablee
  • |
  • ListenFirst
  • |
  • adage.com
  • |
  • adweek.com
  • |
  • thedrum.com


💼 iSpot.tv Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Emma Arturi, previously Business Development Director at iSpot.tv, has left to become Senior Director, Business Development at Nexxen in the United States.
  • iSpot.tv hired Rachel Conforti as its new SVP of Marketing on April 7.
  • Samuel Wasserman left iSpot.tv as Director, Sales Solutions Engineering in the United States to join NBCUniversal as Director, Solutions Implementation.


🤝 iSpot.tv Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • iSpot.tv's President & CRO Julie Van Ullen highlighted on February 19 that Walmart Connect uses iSpot.tv's measurement to verify ad reach and performance across streaming and linear channels.


📈 iSpot.tv Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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