iSpot.tv | Competitive Intelligence Profile
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable...
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.
🛍️ iSpot.tv Product and Pricing Intelligence →
📅 iSpot.tv Event Participations →
⚖️ iSpot.tv Regulatory Intelligence →
👔 iSpot.tv Management and Leadership Team →
⚔️ iSpot.tv Alternatives and Competitors →
💼 iSpot.tv Hiring and Layoffs →
🤝 iSpot.tv Partnerships, Clients and Vendors →
📈 iSpot.tv Financial Performance, Fundraising, M&A →
🛍️ iSpot.tv Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- iSpot.tv announced that its SAGE AI agents are now live, expanding from creative-only to include audience and media intelligence with specialized agents like Creative Analyst and Audience Analyst.
- iSpot.tv's SAGE analysis of Wendy's 2026 creative shows specific prices outperform general deal messaging and the $1 Frosty ad drove 22% higher purchase intent among ages 18-35 than ages 36-49.
- iSpot.tv analyzed advertising mascot trends, finding that mascot-led ads boost engagement but don't consistently drive purchase intent.
📅 iSpot.tv Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Trip Malone, iSpot.tv RVP of Brand Sales, will join a Brand Innovators marketing panel hosted by Paramount Advertising during Advertising Week in New York City on October 6 to discuss how marketers can build campaigns that earn attention.
- iSpot.tv's EVP Media Partnerships Stuart Schwartzapfel will discuss early findings from a new study on emotional response to live sports that iSpot.tv is writing with Genius Sports at an Advertising Week panel on October 5.
- iSpot.tv will join industry leaders at Advertising Week NYC on October 5-6 to discuss creative effectiveness, sports fandom, and the fight for consumer attention.
⚖️ iSpot.tv Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The U.S. Joint Industry Committee recertified iSpot.tv as a national currency for the 2026-2028 term.
- iSpot.tv Founder & CEO Sean Muller said the JIC re-certified iSpot.tv for national audience currency on top of its MRC accreditation for ad airings and ad catalog, noting it is ad-first unlike other certified platforms.
- The U.S. Joint Industry Committee (JIC) re-certified iSpot.tv for another two-year term for its cross-platform, ad-centric audience measurement.
👔 iSpot.tv Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Brand Partnerships Director
[email protected] -
Director of QA Engineering[email protected]
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Sr. Director, Product Management[email protected]
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Senior Director, Business Development[email protected]
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Founder & CEO[email protected]
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Chief Revenue Officer[email protected]
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Chief Product Officer[email protected]
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Chief Revenue Officer (CRO), Chief Operating Officer (COO) & board member
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Chief Financial Officer[email protected]
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Chief Research Officer[email protected]
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Founder Tunity (acquired by iSpotTV)[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Senior Vice President, Client Data Science[email protected]
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Regional Vice President, Brand Partnerships, iSpot.tv[email protected]
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Senior Vice President of Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
⚔️ iSpot.tv Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- tvScientific |
- Veil Global Technologies |
- OpenAP |
- abancommercials.com |
- voice123.com |
- giphy.com |
- avid.wiki |
- Stirista |
- APISCRAPY |
- Acxiom |
- OnAudience |
- Datasys |
- Google Ads |
- AdRoll |
- Criteo |
- Say.So |
- TapClicks |
- BrightEdge |
- MediaBrix |
- Nielsen |
- Comscore |
- Samba TV |
- Nielsen Social |
- MediaRadar |
- TVision |
- Alphonso |
- Parrot Analytics |
- Shareablee |
- ListenFirst |
- adage.com |
- adweek.com |
- thedrum.com
💼 iSpot.tv Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Nichole Henderson started as VP Measurement Products at iSpot.tv.
- Abhishek Gurunathan is leaving iSpot.tv, where he served as VP of Engineering in the United States, to join One Identity as Vice President of Engineering.
- Peter DeYoung joined iSpot.tv as Director of Finance in the United States.
🤝 iSpot.tv Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Google Ad Manager lists iSpot.tv as a third-party reach integration partner.
- Fox Advertising expanded its measurement deal with iSpot.tv to integrate iSpot's attribution into Fox AdStudio, helping brands improve campaign performance across linear and streaming.
- iSpot.tv's Stuart Schwartzapfel said Hallmark Media partnered with iSpot.tv for Outcomes and Cross-Platform Measurement solutions to link ad views to consumer actions and prove incremental reach.
📈 iSpot.tv Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- iSpot.tv found that streaming video platforms' national TV advertising spend reached $582.6 million from January 12 to August 12, up from $576.1 million a year earlier.
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