iSpot.tv | Competitive Intelligence Profile
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable...
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.
🛍️ iSpot.tv Product and Pricing Intelligence →
📅 iSpot.tv Event Participations →
⚖️ iSpot.tv Regulatory Intelligence →
👔 iSpot.tv Management and Leadership Team →
⚔️ iSpot.tv Alternatives and Competitors →
💼 iSpot.tv Hiring and Layoffs →
🤝 iSpot.tv Partnerships, Clients and Vendors →
📈 iSpot.tv Financial Performance, Fundraising, M&A →
🛍️ iSpot.tv Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- iSpot.tv has integrated Netflix into its Unified Measurement platform, allowing advertisers to compare Netflix's reach with other streaming services and track ad frequency across platforms.
- iSpot.tv, led by EVP Media Partnerships Stuart Schwartzapfel, launched the Outcomes at Scale solution to provide near real-time attribution and outcome reporting for advertisers, with Paramount Advertising as an early adopter.
- iSpot.tv's latest report focuses on 'Ad-First Insights to Steer Your Video Strategy' instead of the 2025-26 TV Upfronts, and Liberty Mutual, Burger King, and Verizon have emerged as top TV ad spenders this week.
📅 iSpot.tv Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- iSpot.tv will host a session at the MediaPost Brand Insider Summit CPG in Nashville on May 19, 2025, led by Wes Howard, focusing on outperforming competitors in CPG advertising.
- iSpot.tv is showcasing its cross-platform video measurement solutions at POSSIBLE2025 in Miami Beach and participating in the CurrencyCrawl2025 event.
- At Circana's Bi-annual Growth Summit, Lindsey Woodland, SVP of Client Data Science at iSpot.tv, discussed how always-on outcome measurement is aiding over 600 brands in making smarter decisions on Paramount.
⚖️ iSpot.tv Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 iSpot.tv Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Brand Partnerships Director
[email protected] -
Director of QA Engineering[email protected]
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Sr. Director, Product Management[email protected]
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Senior Director, Business Development[email protected]
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Founder & CEO[email protected]
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Chief Revenue Officer[email protected]
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Chief Product Officer[email protected]
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Chief Revenue Officer (CRO), Chief Operating Officer (COO) & board member
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Chief Financial Officer[email protected]
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Chief Research Officer[email protected]
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Founder Tunity (acquired by iSpotTV)[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Senior Vice President, Client Data Science[email protected]
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Regional Vice President, Brand Partnerships, iSpot.tv[email protected]
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Senior Vice President of Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
⚔️ iSpot.tv Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- tvScientific |
- Veil Global Technologies |
- OpenAP |
- abancommercials.com |
- voice123.com |
- giphy.com |
- avid.wiki |
- Stirista |
- APISCRAPY |
- Acxiom |
- OnAudience |
- Datasys |
- Google Ads |
- AdRoll |
- Criteo |
- Say.So |
- TapClicks |
- BrightEdge |
- MediaBrix |
- Nielsen |
- Comscore |
- Samba TV |
- Nielsen Social |
- MediaRadar |
- TVision |
- Alphonso |
- Parrot Analytics |
- Shareablee |
- ListenFirst |
- adage.com |
- adweek.com |
- thedrum.com
💼 iSpot.tv Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- iSpot.tv appointed Mark Myers as Chief Commercial Officer, replacing Cassandra Arora as Chief Revenue Officer.
- iSpot.tv has updated its leadership team, appointing Janine Sollazzo as Chief Experience Officer, and is focusing on TV Disrupt 2025 in NYC and a Super Bowl LIX webinar featuring Stellantis.
- Lisa Kuchar is leaving iSpot.tv as Sr. Director, Agency Partnerships in the United States to join The Walt Disney Company as Director, Addressable Sales.
🤝 iSpot.tv Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- iSpot.tv has partnered with Spotlight by GEMA to provide weekly data on the most-promoted TV programming through the Promo Mojo chart.
- iSpot.tv has partnered with Circana and Paramount to launch the largest continuous CPG measurement in TV advertising, starting Q2 2025.
- iSpot.tv partners with IQVIA Digital to help pharma advertisers measure real-world impact across platforms.
📈 iSpot.tv Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- iSpot.tv reports that linear TV ad spending increased in Q1 2025 despite a decline in impressions, as noted in their May 6, 2025 report by TVREV.
- iSpot.tv reports an increase in Allegra's national airings from 7,408 to 8,222 and a significant improvement in spend rank from #932 to #122 as of April 30, 2025.
- iSpot.tv reported that automakers' TV ad spending in March 2025 rose 10.8% year-over-year, but TV ad impressions fell 8.3% compared to March 2024.
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