EDO

EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...

EDO extends data interoperability for TV outcomes measurement as of April 28, 2025...

EDO launched Engaged Audience Planning to enhance advanced audience and outcomes-based planning for 2025 upfronts decisions, announced on April 23, 2025...

EDO introduces Vertical AI on April 1, 2025, to revolutionize TV advertising with enhanced data analysis and cost efficiencies...

EDO launched its Women's March Madness 2025 Ad Tracker to monitor the most impactful brands during the tournament...