EDO | Competitive Intelligence Profile
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.
🛍️ EDO Product and Pricing Intelligence →
📅 EDO Event Participations →
⚖️ EDO Regulatory Intelligence →
👔 EDO Management and Leadership Team →
⚔️ EDO Alternatives and Competitors →
💼 EDO Hiring and Layoffs →
🤝 EDO Partnerships, Clients and Vendors →
📈 EDO Financial Performance, Fundraising, M&A →
🛍️ EDO Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- EDO extends data interoperability for TV outcomes measurement as of April 28, 2025.
- EDO challenges Nielsen's dominance in TV outcomes measurement with new data pairings as of April 23, 2025.
- EDO launched Engaged Audience Planning to enhance advanced audience and outcomes-based planning for 2025 upfronts decisions, announced on April 23, 2025.
📅 EDO Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- EDO co-founder Edward Norton discusses AI's impact on marketing at IAB ALM 2025, and EDO data reveals changes in consumer engagement due to new U.S. tariffs.
- EDO will be in Cannes sharing insights on Convergent TV intelligence and hosting exclusive events.
- On May 8, EDO CEO Kevin Krim will speak at Needham & Company’s 20th Annual Media & Consumer Conference about the impact of programmatic, AI, and outcomes-based measurement on the TV ad market.
⚖️ EDO Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 EDO Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Engineering
[email protected] -
Director, Client Strategy[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Client Development[email protected]
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Director of Revenue Operations & Sales Development[email protected]
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CEO of EDO, Inc., the TV outcomes company, providing advertising leaders with predictive and historical behavioral engagement measurement of their Convergent TV campaigns (& co-founder, chairman of a great non-profit)[email protected]
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Chief Data Scientist[email protected]
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Vice President, Client Development[email protected]
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Vice President, Media Partnerships[email protected]
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Vice President, Brand Partnerships[email protected]
⚔️ EDO Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 EDO Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jaclyn Kutnick has joined EDO as Director, Brand Partnerships in the United States, previously holding a position at another company.
- EDO is currently seeking a Financial Analyst in the United States.
🤝 EDO Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Netflix has partnered with EDO to enhance ad targeting and effectiveness through outcome-based analytics, positioning itself as a strong competitor in the premium streaming ad market.
- EDO partners with Piclo to integrate commercial buildings into Connecticut's demand flexibility program.
- EDO is partnering with DoubleVerify Scibids AI to enhance AI-driven outcome-based optimization for programmatic TV, as announced by CEO Kevin Krim.
📈 EDO Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- EDO reports an increase in McCormick's ad airings from 2.2k to 2.5k as of May 28, 2025.
- EDO reports a significant increase in TV ad airings for Volkswagen and Jeep, with Volkswagen rising from 0.8k to 1.4k and Jeep from 0.8k to 1.2k in the last 7 days.
- EDO reports a significant increase in TV ad airings for Experian from 1.6k to 3.0k and a decrease for Chase Bank from 4.2k to 0.6k.
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