EDO | Competitive Intelligence Profile
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.
🛍️ EDO Product and Pricing Intelligence →
📅 EDO Event Participations →
⚖️ EDO Regulatory Intelligence →
👔 EDO Management and Leadership Team →
⚔️ EDO Alternatives and Competitors →
💼 EDO Hiring and Layoffs →
🤝 EDO Partnerships, Clients and Vendors →
📈 EDO Financial Performance, Fundraising, M&A →
🛍️ EDO Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- EDO and DoubleVerify have unveiled a first-of-its-kind AI-driven optimization for CTV advertising.
- EDO updated its platform to include Engaged Audience Planning and Programmatic Buying, and released a report on top TV ads for H1 2025 across 15 categories.
- EDO's 2024-25 Basketball TV Outcomes Report shows that NBA ads outperformed primetime TV by 24% in engagement, with close game ads increasing engagement by 12%.
📅 EDO Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- EDO's president and CEO Kevin Krim participated in an Advertising Week panel on October 8, 2025, discussing marketing measurement challenges.
- EDO's Laura Grover will join a panel on omnichannel strategy at Advertising Week New York.
- EDO's Laura Grover, a representative, will discuss measuring incrementality in advertising at the CIMM Summit on September 17.
⚖️ EDO Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 EDO Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Engineering
[email protected] -
Director, Client Strategy[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Client Development[email protected]
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Director of Revenue Operations & Sales Development[email protected]
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CEO of EDO, Inc., the TV outcomes company, providing advertising leaders with predictive and historical behavioral engagement measurement of their Convergent TV campaigns (& co-founder, chairman of a great non-profit)[email protected]
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Chief Data Scientist[email protected]
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Vice President, Client Development[email protected]
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Vice President, Media Partnerships[email protected]
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Vice President, Brand Partnerships[email protected]
⚔️ EDO Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- AMPLYFI |
- Unified |
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- VMware |
- Breed Reply |
- Globant |
- Sutherland |
- CAA |
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- Persistent |
- Unsupervised |
- Kaggle |
- Granify
💼 EDO Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- EDO is hiring a People Operations Manager in the United States to manage the employee journey and office experience.
🤝 EDO Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- EDO expanded its partnership with Amazon Ads by integrating with Amazon DSP, measuring TV outcomes for NBA and NASCAR on Prime Video, and extending measurement to ads across Prime Video, Twitch, and Fire TV, with initial analysis showing ads were twice as effective as average TV campaigns.
📈 EDO Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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