EDO | Competitive Intelligence Profile
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.
🛍️ EDO Product and Pricing Intelligence →
📅 EDO Event Participations →
⚖️ EDO Regulatory Intelligence →
👔 EDO Management and Leadership Team →
⚔️ EDO Alternatives and Competitors →
💼 EDO Hiring and Layoffs →
🤝 EDO Partnerships, Clients and Vendors →
📈 EDO Financial Performance, Fundraising, M&A →
🛍️ EDO Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- EDO launched ChatEDO, an AI application that allows advertisers, agencies, and publishers to use natural language to access and analyze TV advertising outcome data, as announced by President and CEO Kevin Krim on February 4.
- EDO launches 'EDO Always-On' on January 28, delivering automated, scaled outcomes measurement for convergent TV.
- EDO launched EDO Always-On on January 28, a cross-platform measurement offering that delivers automated, scaled performance data into media partners' platforms, with NBCUniversal and Paramount Global as inaugural partners integrating the data into their systems.
📅 EDO Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- EDO's Vice President of Media Partnerships Alison Yobage participated in Disney's Tech & Data Showcase at CES 2026.
- EDO's Laura Grover will discuss the gap between consumer intention and action at The TV of Tomorrow Show NYC 2025.
⚖️ EDO Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- A jury ordered EDO to pay $18.3 million to iSpot for misusing its TV ad data to build a competing product, as revealed in a 2017 email from EDO CEO Kevin Krim to co-founder Ed Norton.
- A jury found EDO liable for breach of contract with iSpot and ordered it to pay $18.3 million in damages on January 16, 2026.
👔 EDO Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Engineering
[email protected] -
Director, Client Strategy[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Client Development[email protected]
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Director of Revenue Operations & Sales Development[email protected]
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CEO of EDO, Inc., the TV outcomes company, providing advertising leaders with predictive and historical behavioral engagement measurement of their Convergent TV campaigns (& co-founder, chairman of a great non-profit)[email protected]
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Chief Data Scientist[email protected]
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Vice President, Client Development[email protected]
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Vice President, Media Partnerships[email protected]
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Vice President, Brand Partnerships[email protected]
⚔️ EDO Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- 605 |
- Measured |
- iSpot.tv |
- Communications & Power Industries |
- Numerica |
- Dynetics |
- Adjust |
- 4C Insights |
- data.ai |
- Flurry |
- ForeSee |
- AMPLYFI |
- Unified |
- OOH Pitch |
- Media Two |
- Media Placement Services |
- Madtrix |
- Amplitude |
- Proof |
- App Ape |
- UST |
- VMware |
- Breed Reply |
- Globant |
- Sutherland |
- CAA |
- Wix |
- Persistent |
- Unsupervised |
- Kaggle |
- Granify
💼 EDO Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Rebecca Sandidge joins EDO as Head of Strategic Partnerships in the United States.
- Jaclyn Kutnick left EDO as Director, Brand Partnerships in the United States to join Vidmob as Director, Partnerships.
- Chris W. left EDO as VP - Brand Partnerships in the United States to become Sales Director - CA/HI at Sojern.
🤝 EDO Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- ADWEEK partnered with EDO to find the most effective ads of 2025.
- EDO partners with NBCUniversal to integrate its data into the One Platform Tech Stack for campaign delivery, audience insights, and performance measurement.
- NBCU integrates EDO's data into its new advertising hub to help advertisers measure and improve campaign performance in real-time.
📈 EDO Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- EDO Ad EnGage estimates that the new TV season saw an 8% rise in impressions to 446.5 billion and a 5% increase in advertising revenue to $3.7 billion for the period September 22 through November 13.
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