EDO | Competitive Intelligence Profile
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging...
EDO is a leading data, measurement, and analytics company focused on the effectiveness of Convergent TV advertising. By leveraging predictive and historical behavioral engagement data, EDO helps marketers, networks, and agencies understand consumer actions and optimize their advertising strategies. The company provides insights that align advertising investments with business results, serving a diverse clientele including brands, TV networks, and ad agencies.
🛍️ EDO Product and Pricing Intelligence →
📅 EDO Event Participations →
⚖️ EDO Regulatory Intelligence →
👔 EDO Management and Leadership Team →
⚔️ EDO Alternatives and Competitors →
💼 EDO Hiring and Layoffs →
🤝 EDO Partnerships, Clients and Vendors →
📈 EDO Financial Performance, Fundraising, M&A →
🛍️ EDO Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- EDO updated its Febreze brand overview on June 19, 2025, showing increased airings for FEB_BMQ, FEB_BMR, and Air Mist - WFH, and introduced a new creative FEB_BOD.
- EDO has shifted its focus from 'Beer & Ale' to 'Credit Cards' in its top brands overview, with airings increasing from 11.0k to 11.9k.
- EDO updated its competitive ad intelligence offerings to include the 2025 NBA Playoffs & Finals and adjusted its tracking metrics to 5+ streaming & linear networks, 14M TV ad airings since 2015, 1K brands, and 9+ categories.
📅 EDO Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- EDO CEO Kevin Krim will discuss AI's limitations in replacing human creativity and the importance of empathy in creative work at Cannes on June 17.
- EDO's Co-Founder Edward Norton emphasized the company's focus on outcome measurement at the IAB’s 2025 Annual Leadership Meeting.
- EDO's VP of Sales, Alex Belaidi, announced their participation in the OpenAP Audience Summit, Digital Fight Club, and ADWEEK House in Cannes, with a hosted event on a yacht with DoubleVerify.
⚖️ EDO Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 EDO Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Engineering
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Director, Client Strategy[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Media Analytics[email protected]
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Director, Client Development[email protected]
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Director of Revenue Operations & Sales Development[email protected]
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CEO of EDO, Inc., the TV outcomes company, providing advertising leaders with predictive and historical behavioral engagement measurement of their Convergent TV campaigns (& co-founder, chairman of a great non-profit)[email protected]
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Chief Data Scientist[email protected]
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Vice President, Client Development[email protected]
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Vice President, Media Partnerships[email protected]
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Vice President, Brand Partnerships[email protected]
⚔️ EDO Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 EDO Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jaclyn Kutnick has joined EDO as Director, Brand Partnerships in the United States, previously holding a position at another company.
🤝 EDO Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- EDO collaborates with Disney Advertising through Disney Compass to provide behavioral outcomes measurement for major holding companies and independent agencies.
- EDO partners with PMG's Alli Marketplace as a launch partner to offer marketers quick access to its tools without integration delays.
- EDO expanded its convergent TV partnership with TelevisaUnivision.
📈 EDO Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- EDO's Financial Services category shows Chime Bank's airings increased from 1.8k to 2.5k, Chase Bank's decreased from 4.2k to 1.3k, and PayPal's decreased from 1.4k to 1.2k, with new entries like J.P. Morgan Asset Management at 3.1k and Vanguard replacing PNC Bank.
- EDO's data shows T-Mobile Wireless airings decreased from 1.7k to 0.8k, while Verizon Wireless airings slightly dropped from 0.5k to 0.4k, and AT&T Wireless airings increased to 1.5k in the last 7 days.
- EDO reports a significant increase in airings for Arby's Smoked Brisket & Pulled Pork Sandwiches ads as of June 4, 2025.
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