Coop | Competitive Intelligence Profile
Coop is Norway's second-largest umbrella chain in the grocery sector, operating approximately 1300 grocery stores under six chain...
Coop is Norway's second-largest umbrella chain in the grocery sector, operating approximately 1300 grocery stores under six chain concepts: Obs, Extra, Coop Prix, Coop Mega, Coop Marked, and Matkroken. It also runs several large building supply stores, Obs Bygg and Coop Byggmix, along with cafes and specialty trade profiles. Owned by its customers through their membership in one of Norway's 57 cooperatives, Coop has over 2 million members. The cooperatives are organized under the common organization Coop Norge SA, which they own and which administers and operates all common tasks for the combined business.
🛍️ Coop Product and Pricing Intelligence →
📅 Coop Event Participations →
⚖️ Coop Regulatory Intelligence →
👔 Coop Management and Leadership Team →
⚔️ Coop Alternatives and Competitors →
💼 Coop Hiring and Layoffs →
🤝 Coop Partnerships, Clients and Vendors →
📈 Coop Financial Performance, Fundraising, M&A →
🛍️ Coop Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Coop launched Reindyrka vertically grown lettuce in all Coop Mega stores on March 19, as part of its Himmelgrønt project.
- Coop Mega's retail chain director Stian Lysaker announced on March 18 that Coop Mega introduced Reindyrka crispisalat, a new hydroponically grown Norwegian lettuce developed with Avisomo, which is ready-to-eat and has high durability.
- Coop launched its Coop Reindyrka crispisalat in Coop Mega on March 18, developed with Avisomo using automated, soil-free technology that makes the salad naturally ready-to-eat without washing.
📅 Coop Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Coop Norge launches Dagligvarekunden 2026 and invites to a conversation about the grocery trade's role in Norwegian preparedness on February 5.
- Coop's Retail Media team held its first breakfast seminar in Norway on March 19, sharing knowledge with media and industry attendees.
- Coop Retail Media hosts a breakfast seminar on March 18 featuring Christian Skaarud, Head of Media & Retail Media at Coop, and other experts to discuss trends and insights in retail media.
⚖️ Coop Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Coop was ordered to pay overtime to part-time employees after a court ruling on February 25, which John Thomas Suhr, a top union representative in retail, says could help low-wage workers in stores and healthcare.
- A court ordered Coop to pay overtime compensation to part-time employee André Kaldal after ruling that the company violated EU part-time directives.
- Coop's managing director Ronny Strømnes reports empty fresh produce shelves in its Svalbard store, prompting Norway's Industry Minister Cecilie Myrseth to call an emergency meeting on January 16 to address supply issues.
👔 Coop Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer/EVP
[email protected] -
Administrerende direktør / CEO
⚔️ Coop Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- matprat.no |
- godt.no |
- meny.no |
- Carrefour SA |
- Migros-Genossenschafts-Bund |
- Metro AG |
- Lloyds Banking Group Plc |
- J Sainsbury Plc |
- Asda Stores Ltd |
- McColl's Retail Group Plc |
- Poultry Patrol |
- Harris Farms |
- Chiktopia |
- Southern Co-op |
- Midcounties Co-operative |
- Co-operatives Uk |
- Tigros |
- Heart of England Co-Operative Society
💼 Coop Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Coop's new CEO Annette Jorn takes over Pernille Skipper's chair positions in subsidiaries FDB Holding and FDB Invest on February 5, 2026, aiming to restart Coop Amba as a member-owned association.
- Coop is hiring a Senior Advisor to develop best practices in store operations in Norway.
- Rasmus Willig, the newly elected chairman of Coop Amba, will represent the association on the board of Coop Danmark, continuing governance changes for a simplified role distribution.
🤝 Coop Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Coop Norge's manager Endre Rasmussen reported on December 23 that the company removed 17% of its legacy SAP ECC codebase, including 749 main objects and 463,249 lines of code, to reduce technical debt and improve system performance.
- Coop Midt-Norge SA partners with Kosmorama Trondheim International Film Festival and Trondheim Kino to offer exclusive member benefits for cinema and festival experiences in Trondheim, Stjørdal, and Steinkjer, as stated by Unni Lunde Haagenstad, sponsor and member responsible at Coop Midt-Norge.
📈 Coop Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Coop's building supply chains, led by Obs BYGG, achieved a 9.2% organic growth in 2025, reaching a turnover of 8.56 billion kroner and capturing a record 14.9% market share in the Norwegian building supply market.
- Coop Obs reports a nearly 44% sales increase in winter sports products this winter, with skates up 110%, due to cold weather and the Olympics, according to Coop Obs chain director Stine Sjølie.
- Coop's leadership salaries cost over 60 million kroner in 2024, with CEO Torbjørn Skei of Coop Midt-Norge earning more than the top boss at Coop Norge.
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