Blues | Competitive Intelligence Profile
Blues is a telecommunications company based in Boston, MA, specializing in simplifying embedded intelligence through wireless connectivity...
Blues is a telecommunications company based in Boston, MA, specializing in simplifying embedded intelligence through wireless connectivity solutions such as Cellular, WiFi, Satellite, and LoRa. The company focuses on transforming physical products into intelligent services by enabling easy data gathering and movement from devices to the cloud. Blues offers hardware and software endpoints for seamless connectivity across various technologies, supporting all microcontrollers and cloud application endpoints to cater to a wide range of industries and use cases.
🛍️ Blues Product and Pricing Intelligence →
📅 Blues Event Participations →
⚖️ Blues Regulatory Intelligence →
👔 Blues Management and Leadership Team →
⚔️ Blues Alternatives and Competitors →
💼 Blues Hiring and Layoffs →
🤝 Blues Partnerships, Clients and Vendors →
📈 Blues Financial Performance, Fundraising, M&A →
🛍️ Blues Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Blues introduced a new product 'Notecard for Skylo' priced at $89.00 and discontinued 'Notecarrier A' previously priced at $25.00.
- Blues introduced Notecard for Skylo at $89.00 and updated Notecarrier prices, including Notecarrier XM at $5.00 and Notecarrier R at $15.00, with Notecarrier B listed as out of stock.
- Blues now offers a complementary design service to help businesses build connected products faster, encouraging immediate sign-ups.
📅 Blues Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Blues and Croxel Inc. will discuss how they remotely updated Lift AI's fleet of elevator devices using Blues Notecard connectivity on August 6.
- Blues and Croxel Inc. will discuss how they achieved a full digital evolution for Lift AI's fleet on August 6.
⚖️ Blues Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Blues Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected]
⚔️ Blues Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- SAP Business Technology Platform |
- Portainer |
- Particle |
- Sentry |
- AWS IoT |
- Soracom |
- Actility |
- R3 Communications |
- Tillman FiberCo
💼 Blues Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Blues Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Blues partnered with Output Industries to enhance factory performance through IoT fleet management, enabling quick, secure device connectivity without on-site configuration, as mentioned by Brent Cline, VP at Blues, and Tom Baker, CTO of Output Industries.
- Blues collaborates with Output Industries to power Busroot, a platform that helps manufacturers monitor energy efficiency and production output using Blues’ Wireless for Opta for real-time data and cellular connectivity.
📈 Blues Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Blues raised $8m in a follow-on funding round led by existing investor XYZ Venture Capital on July 9, 2025.
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