Åhléns | Competitive Intelligence Profile
Åhléns is a leading department store chain in Sweden, founded in 1899, offering a wide range of products including fashion, beauty,...
Åhléns is a leading department store chain in Sweden, founded in 1899, offering a wide range of products including fashion, beauty, and home decor. With 69 stores across Sweden and a robust e-commerce platform, Åhléns serves millions of customers annually, emphasizing affordable products and a seamless shopping experience both online and in-store. It is part of the Axel Johnson AB retail conglomerate, providing extensive development opportunities for its employees.
🛍️ Åhléns Product and Pricing Intelligence →
📅 Åhléns Event Participations →
⚖️ Åhléns Regulatory Intelligence →
👔 Åhléns Management and Leadership Team →
⚔️ Åhléns Alternatives and Competitors →
💼 Åhléns Hiring and Layoffs →
🤝 Åhléns Partnerships, Clients and Vendors →
📈 Åhléns Financial Performance, Fundraising, M&A →
🛍️ Åhléns Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Åhléns launched a new Christmas collection for home decorations and gifts on October 8, 2025, available in stores and online from week 41.
- Åhléns opens a new department store in Ingelsta in November 2025 and is hiring staff for the location.
- Åhléns will open a new store in Ingelsta Shopping, Norrköping, in November 2025.
📅 Åhléns Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Stefan Erlandsson, CIO of Åhléns, will speak about leading IT transformation at the Solita Summit on October 1.
- Åhléns hosts NYX Professional Makeup pop-up events in its City department stores in Stockholm and Gothenburg, where makeup artists help customers find Halloween makeup.
⚖️ Åhléns Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Åhléns Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected]
⚔️ Åhléns Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Amazon Pay |
- Apteki Gemini |
- JSC Detsky Mir |
- Baskins Department Stores
💼 Åhléns Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Thomas Engelhart, an advisor, invites candidates to apply for the CX & VM Chef position at Åhléns to shape future customer experiences.
- Peter Eklöf Kojhassarly joined Åhléns as Test Manager in Sweden, previously serving as SAP Test Manager at Martin & Servera.
- Magnus Havenro started a new job as Lead Architect at Åhléns on October 16.
🤝 Åhléns Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Åhléns launched Centric PLM to meet EU sustainability regulations and improve data control, as stated by Stefan Erlandsson, CIO at Åhléns.
- John Henric Ekström and Nicklas Nordbergh used Sello to sell their premium menswear on Zalando and Åhléns.
📈 Åhléns Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Åhléns CFO Max Loman announced that Åhléns successfully completed its inaugural bond issuance to strengthen its financial foundation.
- Åhléns Group mandated SB1 Markets as sole bookrunner to arrange investor meetings starting October 20, 2025, to explore issuing SEK-denominated senior secured bonds.
- Åhléns' annual revenue increased from 4.3 billion to 4.9 billion.
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