Yahoo | Competitive Intelligence Profile

Yahoo is a trusted digital guide for hundreds of millions of people globally, offering a portfolio of iconic products and services...


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Yahoo is a trusted digital guide for hundreds of millions of people globally, offering a portfolio of iconic products and services including Yahoo Mail, Yahoo News, Yahoo Finance, and Yahoo Sports. It provides omnichannel advertising solutions and powerful data to help advertisers and partners reach the right audiences. Yahoo has been a pioneer in the internet industry since its founding in 1995, with specialties in innovation, technology, and online advertising.

Website
Headquarters
New York, NY
Size
5001-10,000 employees
Industry
Software Development
Specialities
innovation, internet, technology, advertising, media, consumer services, search, user experience, seo, online advertising, internet marketing

🛍️ Yahoo Product and Pricing Intelligence →

📅 Yahoo Event Participations →

⚖️ Yahoo Regulatory Intelligence →

👔 Yahoo Management and Leadership Team →

⚔️ Yahoo Alternatives and Competitors →

💼 Yahoo Hiring and Layoffs →

🤝 Yahoo Partnerships, Clients and Vendors →

📈 Yahoo Financial Performance, Fundraising, M&A →


🛍️ Yahoo Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Yahoo integrated Nexxen's automatic content recognition data into its DSP to enhance TV audience targeting and measurement across the United States, United Kingdom, and Germany, as announced by Giovanni Gardelli, Vice President of Data Products at Yahoo DSP.
  • Yahoo's Creative Lab team relaunched its social feeds with a yodeling rooster and nostalgic content, gaining cultural attention as featured by Rachel Karten.
  • Yahoo and Graza launched 'Sssshhhhizzle' Keyboard Oil, a limited-edition gift set for loud typers, on November 19.


📅 Yahoo Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Yahoo co-organizes the 'Responsible AI for a Diverse Future' event with AWS and Workday during European Black History Month.
  • Yahoo Finance Invest will hold its second event on November 13, 2025, fully livestreamed globally from New York studios.
  • Yahoo's Beth Nussbaum Gross will share insights on the role of programmatic in commerce media at NXT Media Days in NYC on November 18.

⚖️ Yahoo Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Yahoo joined other web publishers in creating the Really Simple Licensing standard to require AI companies to pay for using their content.

👔 Yahoo Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Yahoo Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Google
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  • Microsoft
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  • Baidu
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  • AOL
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  • Yelp
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  • Naver
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  • New York Times Digital
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  • Fox News
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  • IEX Cloud
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  • Mozilla
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  • NBC News
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  • LinkedIn
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  • Pinterest
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  • eBay
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  • BBC
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  • Phluant
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  • USCES
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  • LiveIntent
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  • Meta Business Suite
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  • The Trade Desk
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  • Google Campaign Manager 360
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  • Adform
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  • Amazon Ads
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  • Quantcast Platform
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  • Adobe
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  • Lumen
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  • Medilattice
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  • Stova
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  • Natascha Jager
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  • Access Intelligence (Publishing)
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  • Vox Media
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  • Gannett Company
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  • Grupo OPSA
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  • Salon Media Group


💼 Yahoo Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Yahoo is hiring a Director, Consumer FP&A in the United States for financial planning and analysis roles, including cloud spend and digital transformation.
  • Pip Halsey, previously Head of Talent Acquisition, EMEA at Yahoo, has joined Flagstone as Senior Manager, Talent Acquisition in the United Kingdom.
  • Jithin Emmanuel left Yahoo as Director of Engineering in the United States to join NVIDIA as Senior Software Engineering Manager.


🤝 Yahoo Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Yahoo DSP announced a partnership with MixIn by Endeavour Group and new direct access to Netflix, Disney+, and Spotify at Yahoo NewFront Australia.
  • Yahoo announced its new partnership with MixIn, showcased wins with Afterpay Media Network, and introduced a campaign automation tool that reduces setup time from hours to minutes at its 2026 Newfront event.
  • Yahoo DSP partnered with Kroger Precision Marketing to enable advertisers like Chevy to use grocery data for targeted cross-channel campaigns, expanding reach and driving purchases from new customers.


📈 Yahoo Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Yahoo, owned by Apollo Global Management, negotiates the sale of AOL to Italian tech company Bending Spoons for approximately $1,400 million.


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