Ubiquiti | Competitive Intelligence Profile

Ubiquiti is an American technology company that specializes in manufacturing and selling wireless data communication and wired products...


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Ubiquiti is an American technology company that specializes in manufacturing and selling wireless data communication and wired products for both enterprises and homes. Founded in 2003 and now headquartered in New York City, Ubiquiti is known for its innovative solutions in networking, security, and communication, particularly under the UniFi brand.

Website
Headquarters
New York, NY
Size
1001-5000 employees
Industry
Technology, Information and Internet

🛍️ Ubiquiti Product and Pricing Intelligence →

📅 Ubiquiti Event Participations →

⚖️ Ubiquiti Regulatory Intelligence →

👔 Ubiquiti Management and Leadership Team →

⚔️ Ubiquiti Alternatives and Competitors →

💼 Ubiquiti Hiring and Layoffs →

🤝 Ubiquiti Partnerships, Clients and Vendors →

📈 Ubiquiti Financial Performance, Fundraising, M&A →


🛍️ Ubiquiti Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Ubiquiti's Senior AI Product Designer Krisjanis Mezulis announced the release of UniFi Protect 6.2, which includes features like detection exclusion zones and expanded PTZ controls to improve operational clarity.
  • Ubiquiti released UniFi Protect 6.2 on December 31, 2025, introducing real-time system status, granular camera permissions, cleaner audit logs, Shopify POS integration, and smarter timelines for enhanced video security.
  • Ubiquiti introduces UniFi Protect 6.2 with granular camera permissions, retail integrations with Shopify, and expanded PTZ capabilities.


📅 Ubiquiti Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Ubiquiti will showcase its next-generation wireless and networking solutions at the Dreams Network booth at ITCN Asia in Lahore from January 17-19, 2026.
  • Ubiquiti hosts a UniFi event on January 22 in Tegucigalpa, Honduras, featuring Wi-Fi 7 innovations and certification courses.
  • Microtech Inc, as the Exclusive UniFi Enterprise Distributor, hosts the UniFi Enterprise Roadshow in Karachi on December 8 and Lahore on December 11, showcasing next-generation WLAN, WiFi 7, and enterprise-grade networking solutions.

⚖️ Ubiquiti Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Ubiquiti Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Ubiquiti Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Cisco Systems
  • |
  • D-Link
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  • NETGEAR
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  • HPE (Aruba Networks)
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  • Fortinet
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  • TP-Link
  • |
  • Dell Technologies
  • |
  • Juniper
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  • Cisco Meraki
  • |
  • HP Aruba
  • |
  • Cspeed
  • |
  • NetExperience
  • |
  • Mimosa Networks
  • |
  • Cambium Networks
  • |
  • MikroTik
  • |
  • Ruckus Wireless
  • |
  • NXP Semiconductors
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  • L3Harris Technologies
  • |
  • Vertiv
  • |
  • Nokia Oyj
  • |
  • Telefonaktiebolaget LM Ericsson
  • |
  • Ceragon
  • |
  • Dragonwave
  • |
  • Megvii
  • |
  • Hikvision
  • |
  • CP Plus


💼 Ubiquiti Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Kabir Baidhya joins Ubiquiti as Senior Software Engineer in Sweden, previously Lead Engineer at Klarna.
  • Orange Lai left Ubiquiti as Senior Software Engineer in Taiwan to join ASUS as Principal Software Engineer.
  • Ubiquiti is hiring a Mechanical Tooling Engineer (Stamping) in Taiwan for designing and developing stamping tooling and progressive dies.


🤝 Ubiquiti Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • CyberQA Inc. deployed Ubiquiti's UniFi for enterprise-grade Wi-Fi and integrated surveillance in a new restaurant.
  • Keith Burgoyne's GCATS Telecom & Critical Power Services uses Ubiquiti cameras and switches in its new AI Security trailer.
  • Connected Solutions announced on January 9 that it became a Ubiquiti Certified Installer, the only one in Louisiana, deploying the entire lineup of Ubiquiti products for home and business low voltage needs.


📈 Ubiquiti Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Ubiquiti grew 47.1% year-over-year in the Enterprise WLAN market in Q3 2025, reaching 11.3% global market share, according to IDC.


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