System1 | Competitive Intelligence Profile
System1 is a global marketing research and effectiveness company, known as The Creative Effectiveness Platform. It specializes in...
System1 is a global marketing research and effectiveness company, known as The Creative Effectiveness Platform. It specializes in predicting marketing outcomes to help brands grow by harnessing the power of emotion. The company offers solutions like Test Your Ad (TYA), Test Your Innovation (TYI), and Test Your Brand (TYB) to predict the commercial potential of ads and ideas, measure brand health impact, and improve ad and idea effectiveness. System1's approach is grounded in behavioral science and aims to drive profitable growth for leading brands through innovative market research and advertising services.
🛍️ System1 Product and Pricing Intelligence →
📅 System1 Event Participations →
⚖️ System1 Regulatory Intelligence →
👔 System1 Management and Leadership Team →
⚔️ System1 Alternatives and Competitors →
💼 System1 Hiring and Layoffs →
🤝 System1 Partnerships, Clients and Vendors →
📈 System1 Financial Performance, Fundraising, M&A →
🛍️ System1 Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- System1 combined the Effie Case Library with its Test Your Ad platform to build the largest global creative effectiveness databank, spanning over 1,250 campaigns and $140bn of market share.
- System1 and Effie Worldwide launched 'The Creative Dividend' report on June 25 to reframe creativity as a measurable business investment.
- System1 and TikTok released 'The Long & The Short (Form) Of It', a playbook for marketers to grow brands with short-form video, based on research of nearly 1000 TikTok ads.
📅 System1 Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- System1 will host the Candy Shop at MAD//Fest next week, featuring ad research with TikTok for Business, Aardman, and JCDecaux, and a talk by Orlando Wood on June 3.
- System1 will showcase its Feel Wheel and insights from collaborations with TikTok for Business, Aardman, and JCDecaux UK at MAD//FEST 2025 on July 3.
- System1 will showcase its Test Your Ad platform and host Orlando Wood's session 'Selling the Spectacle' at MAD//Fest 2025.
⚖️ System1 Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 System1 Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Non Executive Director[email protected]
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Chief Financial Officer[email protected]
⚔️ System1 Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Wynter |
- Qualtrics |
- Respondent.io |
- Kantar Research Services |
- Mintel |
- User Interviews |
- Caliber |
- Great Question |
- Apollo.io |
- ZoomInfo Sales |
- Blinq - Digital Business Cards |
- S4 Capital |
- The Pebble Group |
- The Mission Marketing Group |
- Centaur Media |
- Ebiquity |
- FlashIntel |
- 3radical |
- Customer.io |
- Vision One |
- Brandspeak |
- Circle Research Limited |
- B2B International |
- Redshift Research |
- Nielsen |
- Hall & Partners |
- Mustard Research |
- BMG Research |
- 2CV |
- CAA |
- Elm |
- Analysys Mason |
- Arbe Robotics |
- WM Technology |
- Perfect |
- Skillsoft |
- Airship AI |
- AudioEye |
- MCJ |
- Aberdeen Asset Management |
- Dutch Trade Office |
- TruthMD |
- Atrium |
- Bluestone PIM
💼 System1 Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 System1 Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- JCDecaux Australia partnered with System1 to conduct a comprehensive study on Out-of-Home creative effectiveness, building on a previous UK study by Andrew Littles.
- System1 partnered with TikTok for Business to help brands create effective short-form video content, resulting in one of their most registered reports.
- System1 partners with Effie Worldwide to release a world-first preview of research combining Effie's case library with System1's emotion-first creative measurement database, analyzing over 1250 campaigns and $140bn in market share.
📈 System1 Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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