Smartling | Competitive Intelligence Profile
Smartling is a leading AI-powered translation solution that helps businesses automate and manage their content localization needs....

Smartling is a leading AI-powered translation solution that helps businesses automate and manage their content localization needs. They offer a range of services including translation management software, professional translation services, and language-specific SEO solutions.
🛍️ Smartling Product and Pricing Intelligence →
📅 Smartling Event Participations →
⚖️ Smartling Regulatory Intelligence →
👔 Smartling Management and Leadership Team →
⚔️ Smartling Alternatives and Competitors →
💼 Smartling Hiring and Layoffs →
🤝 Smartling Partnerships, Clients and Vendors →
📈 Smartling Financial Performance, Fundraising, M&A →

🛍️ Smartling Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Smartling launches integration with ServiceNow enabling quick translations for all types of content, announces a new translation integration for Iterable to reach more customers in new languages, and introduces a WordPress WPML plugin for translating website content.
- Smartling announced its Connector for Sitecore enables automatic sending and receiving of translations directly from Sitecore on August 5.
- Smartling is now available in AWS Marketplace, streamlining procurement and accelerating global growth.
📅 Smartling Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Smartling is now a platinum sponsor of Translators without Borders, supporting the nonprofit’s mission to provide translation services for humanitarian efforts.
- Smartling's team, including David Paré, Dina Rodrigues Whitman, and Annie McClanahan, will discuss managed care translation at RISE West to help health plans reach non-English speakers.
- Smartling launched its first annual translation summit and an industry-first book, highlighting the event's success and the warm reception of the book launch.
⚖️ Smartling Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Smartling achieved HITRUST e1 certification, enhancing data security for managed care clients by implementing essential cybersecurity controls.
👔 Smartling Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
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Vice President of AI
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Vice President of Customer Success
[email protected]
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Vice President Of Engineering
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CFO
[email protected]
⚔️ Smartling Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Transifex |
- Lokalise |
- Crowdin |
- Weglot |
- Phrase Localization Platform |
- POEditor |
- Smartcat |
- Localize |
- Language I/O |
- Unbabel |
- Linq |
- EasyTranslate |
- XTM International |
- New Tranx Information Technology |
- TAIA |
- MemoQ |
- TransPerfect |
- worldlingo.com |
- modernmt.com |
- deepl.com |
- Copymarkers |
- Catmint |
- Valitracks

💼 Smartling Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Smartling announces Peter McCormick, co-founder of ExactTarget, has joined its Board of Directors and expands its executive team with a Chief Revenue Officer and Vice President of Talent to support accelerated growth.
- Jim Richmond joins Smartling as Chief Customer Officer in the United States, previously Vice President, Americas Solutions Consulting at Wrike.
- Smartling replaced Aisling Nolan, Vice President of Customer Success, with Jim Richmond as Chief Customer Officer.
🤝 Smartling Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Smartling joined the AWS ISV Accelerate Program on July 28, 2025, enabling global enterprises to purchase its AI-powered translation platform directly through AWS Marketplace.
- Smartling has partnered with DAZN to centralize and automate localization processes for launching content in nine countries.
- Smartling AI is used to enhance efficiency and ensure brand-aligned translations at scale for Quince's weekly product launches and promotional campaigns.
📈 Smartling Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- QuinStreet |
- ComplyAdvantage |
- Transifex |
- Daon |
- Unit21 |
- Notabene |
- Sift |
- ADVANCE.AI |
- Ondato |
- Facephi |
- SEON

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