Smartling | Competitive Intelligence Profile

Smartling is a leading AI-powered translation solution that helps businesses automate and manage their content localization needs....


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Smartling is a leading AI-powered translation solution that helps businesses automate and manage their content localization needs. They offer a range of services including translation management software, professional translation services, and language-specific SEO solutions.

Website
Headquarters
New York, NY
Size
51-200 employees
Industry
Translation and Localization
Specialities
Localization, L10n, Internationalization, i18n, Multilingual Content, Global SEO, Translation Management Software, Globalization, Machine Translation, Multilingual SEO, Language Services, Translation, Translation Proxy, Professional Translation

🛍️ Smartling Product and Pricing Intelligence →

📅 Smartling Event Participations →

⚖️ Smartling Regulatory Intelligence →

👔 Smartling Management and Leadership Team →

⚔️ Smartling Alternatives and Competitors →

💼 Smartling Hiring and Layoffs →

🤝 Smartling Partnerships, Clients and Vendors →

📈 Smartling Financial Performance, Fundraising, M&A →


🛍️ Smartling Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Smartling announced a new integration with CaptionHub that allows automatic syncing of subtitle translations and provides translators with visual context.
  • Smartling has expanded its translation solutions to include new sectors such as Fashion and Luxury, Insurance, and Automotive.
  • Smartling has been named one of the Most Innovative Companies in Business Services for 2025 by Fast Company for its AI-powered toolkit that reduces translation turnaround times.


📅 Smartling Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Smartling's VP of AI Olga Beregovaya and Principle Engineer Benjamin Loy will speak at the GenAI in Localization conference next week.
  • At the New Era with AI Summit at MIT, Smartling's VP of AI, Olga Beregovaya, discussed adopting AI at scale, covering technical and ethical challenges.
  • Smartling's VP of AI, Olga Beregovaya, will speak at the LangOps Institute panel 'Women Shaping the Future: Leadership & Innovation in Language AI' on May 17.

⚖️ Smartling Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Smartling Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Smartling Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Transifex
  • |
  • Lokalise
  • |
  • Crowdin
  • |
  • Weglot
  • |
  • Phrase Localization Platform
  • |
  • POEditor
  • |
  • Smartcat
  • |
  • Localize
  • |
  • Language I/O
  • |
  • Unbabel
  • |
  • Linq
  • |
  • EasyTranslate
  • |
  • XTM International
  • |
  • New Tranx Information Technology
  • |
  • TAIA
  • |
  • MemoQ
  • |
  • TransPerfect
  • |
  • worldlingo.com
  • |
  • modernmt.com
  • |
  • deepl.com
  • |
  • Copymarkers
  • |
  • Catmint
  • |
  • Valitracks


💼 Smartling Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Smartling has appointed industry veteran David Paré as General Manager to lead its new Life Sciences division, enhancing its focus on providing advanced translation solutions to global life sciences companies.


🤝 Smartling Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • MongoDB.com used Smartling for localization in its digital transformation, which improved site performance and supported over 8 languages.
  • Smartling collaborated with Regie to achieve a case study of acquiring 100 leads per month and increasing ROI by six times.
  • Secret Escapes uses Smartling to translate content faster and scale global marketing campaigns across 80+ countries.


📈 Smartling Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Juliana Pereira, who held senior leadership roles at Smartling, contributed to a $37.5M Series B and a $500M acquisition at Flow Commerce.


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