SiriusXM | Competitive Intelligence Profile
SiriusXM is a leading audio entertainment company in the United States, offering a wide range of music, sports, talk shows, and podcasts...
SiriusXM is a leading audio entertainment company in the United States, offering a wide range of music, sports, talk shows, and podcasts through satellite radio and online streaming. With brands like Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect under its umbrella, it aims to deliver a compelling audio experience across various devices. The company is known for its diverse programming, including commercial-free music, live sports, news, comedy, and exclusive content like Howard Stern's show. Headquartered in New York, NY, SiriusXM caters to millions of listeners across North America, providing both subscription and ad-supported audio entertainment.
🛍️ SiriusXM Product and Pricing Intelligence →
📅 SiriusXM Event Participations →
⚖️ SiriusXM Regulatory Intelligence →
👔 SiriusXM Management and Leadership Team →
⚔️ SiriusXM Alternatives and Competitors →
💼 SiriusXM Hiring and Layoffs →
🤝 SiriusXM Partnerships, Clients and Vendors →
📈 SiriusXM Financial Performance, Fundraising, M&A →
🛍️ SiriusXM Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- H Michael Croner, the voice of Barry on Kiff, joins SiriusXM Channel 133 for the premiere of Be Our Guest 4 the Day on August 16.
- SiriusXM launched a new app feature allowing users to change channels with a single tap, swipe, or steering wheel click, developed by team 'Radio Dial' from last year's Hackathon.
- SiriusXM's Elvis Radio (Ch. 76) will broadcast Elvis Week 2025 live from Graceland, featuring a new weekly call-in show, fan-voted countdowns, and the annual Candlelight Vigil from August 8–16.
📅 SiriusXM Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- SiriusXM will host Jordan Davis's album release party with a live performance and interview on August 15.
- SiriusXM offers fans a chance to attend an exclusive performance by Zach Top in Nashville on August 12 to celebrate his new album 'Ain’t In It For My Health'.
- Grammy Award-winning singer-songwriter Lainey Wilson will perform at SiriusXM's Small Stage Series show at LA's El Rey Theatre on August 18.
⚖️ SiriusXM Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 SiriusXM Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive Producer
[email protected] -
Sr. Director, Operations[email protected]
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Associate Director, Campaign Operations[email protected]
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Sr. Director[email protected]
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Sr. Director Network Operations
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Executive Creative Director[email protected]
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Director[email protected]
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EVP & CFO[email protected]
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Chief Executive Officer[email protected]
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Executive Vice President & Chief Operating Officer
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Associate Director, Campaign Operations[email protected]
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Executive Vice President[email protected]
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Senior Director Automotive Partnerships[email protected]
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Senior Director[email protected]
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Executive Producer Studio 54 Radio[email protected]
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Chief Administrative Officer & Executive Vice President[email protected]
⚔️ SiriusXM Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- TuneIn |
- HZP |
- TIDAL |
- Musica XM |
- Melon |
- Apple Music |
- Amazon Music |
- Boomplay |
- SoundCloud |
- Spotify |
- iHeartMedia |
- Soundtrack |
- Jukeboxy |
- Soundsuit |
- Sound Machine |
- Berkshire Hathaway |
- Spotify Technology |
- Liberty Global |
- AMC |
- ESPN |
- DIRECTV |
- CBS |
- Volumo
💼 SiriusXM Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- SiriusXM is hiring a Director, Product & Technology Finance in the United States.
- SiriusXM is hiring an Operations Supervisor, Connected Vehicle Response Center in Texas, United States (Remote).
- SiriusXM is hiring a Senior Analyst for Salesforce Marketing Cloud to enhance its audio entertainment and connected vehicle services.
🤝 SiriusXM Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Doug Diamond from Diamondigital Media is pitching tracks for inclusion in SiriusXM playlists across North America, reaching over 33 million subscribers in the U.S. and 2.78 million in Canada.
📈 SiriusXM Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- SiriusXM's second-quarter profit fell 23% to 57 cents per share, missing expectations, and its shares dropped about 7% due to advertising market weakness and streaming competition.
- SiriusXM acquired the 'Morbid' podcast in a multiyear deal, gaining exclusive ad rights starting September 1.
- SiriusXM reported its operating and financial results for the second quarter of 2025 on July 31.
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