Signifyd | Competitive Intelligence Profile
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate...

Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience, and eliminate fraud and consumer abuse risk for retailers. The company is recognized as a leading provider of payment security and fraud prevention for the Top 1000 Retailers for 2024, offering services such as revenue protection, abuse prevention, and payment compliance. Headquartered in San Jose, California, Signifyd has multiple locations including Seattle, Denver, New York, Mexico City, São Paulo, Belfast, and London.
🛍️ Signifyd Product and Pricing Intelligence →
📅 Signifyd Event Participations →
⚖️ Signifyd Regulatory Intelligence →
👔 Signifyd Management and Leadership Team →
⚔️ Signifyd Alternatives and Competitors →
💼 Signifyd Hiring and Layoffs →
🤝 Signifyd Partnerships, Clients and Vendors →
📈 Signifyd Financial Performance, Fundraising, M&A →

🛍️ Signifyd Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Signifyd's Staff Product Manager Orla Glancy announced on February 12 that the company is rolling out new enhancements in its Winter Spark edition to help retailers strengthen account integrity, detect abuse in real time, future-proof checkout, gain visibility, and stay ahead of AI-driven threats.
- Signifyd's Senior Enterprise Customer Success Manager Haylee Johansen announced the company's Winter Spark Release on February 12, focusing on strengthening the customer journey and future-proofing businesses for the autonomous economy.
- Signifyd launched its Winter Spark Release on February 10, focusing on customer journey, transparency, network intelligence, and agentic buying to enhance commerce operations.
📅 Signifyd Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Signifyd will attend Payments MAGnified in San Diego this month to show merchants how to use risk as a revenue driver.
- Signifyd invites retail leaders to discuss retail risk strategy at NRF 2026 in NYC, focusing on protecting revenue, approvals, and customer trust beyond just stopping fraud.
- Kat Fisher, Director of Customer Success at Signifyd, expressed excitement for the company's 2026 kickoff event in Austin, highlighting plans to deliver product innovations and drive customer success.
⚖️ Signifyd Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Signifyd Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director Allegis Capital--Focused on investing $3-$10M in A and B round Cyber, Fintech and ML/AI deals
[email protected]
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Director Of Engineering
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Director of Engineering
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Senior Director Of Engineering
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Director, Customer Success, Enterprise
[email protected]
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Managing Director Latin America
[email protected]
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Senior Director, Brand Design & Strategy
[email protected]
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Director, HR Business Partnerships
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Co-Founder & CEO
[email protected]
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Chief Software Architect
[email protected]
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Chief People Officer
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Chief Scientist
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Chief Financial Officer
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Executive Vice President of WW Sales, Signifyd
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Vice President, Revenue Operations
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Vice President
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Senior Vice President
⚔️ Signifyd Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Kount |
- ClearSale |
- NoFraud |
- Sift |
- SEON |
- Fraud Fighters |
- Riskified |
- Bolt |
- BioCatch |
- DataVisor |
- Fraud.net |
- Vesta |
- FUGU |
- UrbanFox |
- nSure.ai |
- Eye4Fraud |
- Simility |
- NOTO |
- GeoComply |
- Accertify |
- Forter

💼 Signifyd Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Natasha Streit left Signifyd as Director of Field, Customer & Partner Marketing in the United States to become Director of Demand Generation at ECI Software Solutions.
- Geoff Cummings was promoted to Senior Staff Software Engineer at Signifyd.
- Rodolfo C. has joined Signifyd as Lead Product Manager in Mexico, previously serving as Senior Manager at Signifyd.
🤝 Signifyd Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Signifyd partnered with Riachuelo to manage e-commerce risk during Black Friday, enabling faster decisions, stable operations, and a smoother customer journey.
📈 Signifyd Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Signifyd reported a 1,247% increase in transactions facilitated by AI agents in 2025, highlighting the shift towards agentic commerce.
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