Signifyd | Competitive Intelligence Profile
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate...
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience, and eliminate fraud and consumer abuse risk for retailers. The company is recognized as a leading provider of payment security and fraud prevention for the Top 1000 Retailers for 2024, offering services such as revenue protection, abuse prevention, and payment compliance. Headquartered in San Jose, California, Signifyd has multiple locations including Seattle, Denver, New York, Mexico City, São Paulo, Belfast, and London.
🛍️ Signifyd Product and Pricing Intelligence →
📅 Signifyd Event Participations →
⚖️ Signifyd Regulatory Intelligence →
👔 Signifyd Management and Leadership Team →
⚔️ Signifyd Alternatives and Competitors →
💼 Signifyd Hiring and Layoffs →
🤝 Signifyd Partnerships, Clients and Vendors →
📈 Signifyd Financial Performance, Fundraising, M&A →
🛍️ Signifyd Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Signifyd has introduced a simplified billing experience with a refreshed payment portal and redesigned invoices for clearer, more descriptive, and easier use, including a detailed breakdown of fees, adjustments, and taxes.
- Signifyd updated its pricing page to include new services like Automated Risk Decisioning and Dynamic Exemption Management, and revised descriptions for existing services such as Complete Chargeback Protection to emphasize protection against both fraud and non-fraud chargebacks.
- Signifyd released a new solution that centralizes returns data to help retailers reduce return rates by identifying and addressing underlying causes.
📅 Signifyd Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Signifyd hosts a webinar on July 23 featuring David Cost, VP of Digital and Ecommerce at Rainbow Shops, and Bryan Wayda, Chief Supply and Service Officer at Rodan + Fields, to discuss tariff changes and Q4 planning strategies for retailers.
- Signifyd will participate in the upcoming Fórum E-commerce Brasil to discuss e-commerce protection and results.
- Signifyd hosts a panel discussion on July 23 featuring David Cost, VP of Digital and Ecommerce at Rainbow Shops, and Bryan Wayda, Chief Supply and Service Officer at Rodan + Fields, to discuss strategies for retailers facing trade volatility.
⚖️ Signifyd Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Nikhita Hyett, general manager EMEA at Signifyd, warns that upcoming BNPL regulations may significantly impact the credit approval process and introduce new risks related to account security breaches.
👔 Signifyd Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director Allegis Capital--Focused on investing $3-$10M in A and B round Cyber, Fintech and ML/AI deals
[email protected] -
Director Of Engineering[email protected]
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Director of Engineering[email protected]
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Senior Director Of Engineering
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Director, Customer Success, Enterprise[email protected]
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Managing Director Latin America[email protected]
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Senior Director, Brand Design & Strategy[email protected]
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Director, HR Business Partnerships[email protected]
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Co-Founder & CEO[email protected]
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Chief Software Architect[email protected]
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Chief People Officer[email protected]
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Chief Scientist
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Chief Financial Officer[email protected]
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Executive Vice President of WW Sales, Signifyd[email protected]
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Vice President, Revenue Operations[email protected]
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Vice President[email protected]
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Senior Vice President
⚔️ Signifyd Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Kount |
- ClearSale |
- NoFraud |
- Sift |
- SEON |
- Fraud Fighters |
- Riskified |
- Bolt |
- BioCatch |
- DataVisor |
- Fraud.net |
- Vesta |
- FUGU |
- UrbanFox |
- nSure.ai |
- Eye4Fraud |
- Simility |
- NOTO |
- GeoComply |
- Accertify |
- Forter
💼 Signifyd Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Xavier Sheikrojan from Signifyd joined the MRC Europe Advisory Board to help guide the Merchant Risk Council's initiatives.
- Jason Frazier has joined Signifyd as Director, Machine Learning Platform in the United States, previously Director, Software Engineering, NuData Security at Mastercard.
- Dan Jiao, Vice President, Revenue Operations & Strategic Verticals at Signifyd in United States, left to join Wiz as Director, GTM Excellence Operations.
🤝 Signifyd Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Signifyd partnered with The Beauty Tech Group (CurrentBody, ZIIP, Tria) to eliminate fraud and optimize payment conversion on Shopify.
- Signifyd provides commerce protection services for Killstar, as stated in Killstar's Privacy Policy updated on July 18, 2025.
- Signifyd's partnership with Zee.Dog and Zee.Now maintained a 97% approval rate and zero losses from fraudulent chargebacks.
📈 Signifyd Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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