Signifyd | Competitive Intelligence Profile
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate...
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience, and eliminate fraud and consumer abuse risk for retailers. The company is recognized as a leading provider of payment security and fraud prevention for the Top 1000 Retailers for 2024, offering services such as revenue protection, abuse prevention, and payment compliance. Headquartered in San Jose, California, Signifyd has multiple locations including Seattle, Denver, New York, Mexico City, São Paulo, Belfast, and London.
🛍️ Signifyd Product and Pricing Intelligence →
📅 Signifyd Event Participations →
⚖️ Signifyd Regulatory Intelligence →
👔 Signifyd Management and Leadership Team →
⚔️ Signifyd Alternatives and Competitors →
💼 Signifyd Hiring and Layoffs →
🤝 Signifyd Partnerships, Clients and Vendors →
📈 Signifyd Financial Performance, Fundraising, M&A →
🛍️ Signifyd Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Signifyd introduced new products 'Instant Refunds' and 'Returns Insight' at FLOW Summit 2025 to enhance customer returns experience and provide detailed returns data analysis.
- Signifyd introduces a financially backed guarantee offering a 10% uplift in conversion and 100% fraud coverage, emphasizing new features like omnichannel optimization and partnerships with major retailers like Toys R Us.
- Signifyd has been chosen as the top vendor to the IR1000 for four consecutive years by DC360, according to David Gardner from Signifyd.
📅 Signifyd Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Signifyd is now sponsoring The Lead Summit in New York City on May 28-29, 2025, focusing on retail, brand, and technology leaders.
- Signifyd will attend ATPS in Dublin next week to discuss fraud prevention and AI in travel.
- Signifyd hosted the FLOWSummit25 where retail expert Duke Marr discussed the impact of tariffs on pricing transparency.
⚖️ Signifyd Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Nikhita Hyett, general manager EMEA at Signifyd, warns that upcoming BNPL regulations may significantly impact the credit approval process and introduce new risks related to account security breaches.
👔 Signifyd Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director Allegis Capital--Focused on investing $3-$10M in A and B round Cyber, Fintech and ML/AI deals
[email protected] -
Director Of Engineering[email protected]
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Director of Engineering[email protected]
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Senior Director Of Engineering
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Director, Customer Success, Enterprise[email protected]
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Managing Director Latin America[email protected]
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Senior Director, Brand Design & Strategy[email protected]
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Director, HR Business Partnerships[email protected]
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Co-Founder & CEO[email protected]
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Chief Software Architect[email protected]
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Chief People Officer[email protected]
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Chief Scientist
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Chief Financial Officer[email protected]
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Executive Vice President of WW Sales, Signifyd[email protected]
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Vice President, Revenue Operations[email protected]
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Vice President[email protected]
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Senior Vice President
⚔️ Signifyd Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Kount |
- ClearSale |
- NoFraud |
- Sift |
- SEON |
- Fraud Fighters |
- Riskified |
- Bolt |
- BioCatch |
- DataVisor |
- Fraud.net |
- Vesta |
- FUGU |
- UrbanFox |
- nSure.ai |
- Eye4Fraud |
- Simility |
- NOTO |
- GeoComply |
- Accertify |
- Forter
💼 Signifyd Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Peter Margulies has joined Signifyd as Senior Director of Global Enterprise Customer Success, previously serving as Director of Enterprise Customer Success at PagerDuty.
- Rob Renfrew has joined Signifyd as VP of Engineering in the United States, previously holding a position at another company.
- Aileen Duffy has joined Signifyd as a Customer Success Manager.
🤝 Signifyd Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Signifyd has partnered with Churn Buster to help subscription businesses recover up to 80% of failed payments and reduce false declines by 40%.
- Signifyd is using Tecton's new latency budgets to enhance real-time AI-driven fraud detection.
- Signifyd improved efficiency by implementing NetLease, cutting lease accounting time by 50% and enhancing data accuracy.
📈 Signifyd Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Signifyd reported a 6% decline in U.S. to Canada sales and a 31% drop to Mexico in Q1 due to tariffs, while domestic sales in those regions improved.
- Signifyd reports a significant increase in Buy Online, Pick Up In Store (BOPIS) growth from 10% to 19% year-over-year, indicating a shift in consumer purchasing behavior.
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