Sephora | Competitive Intelligence Profile
Sephora is the world’s leading global prestige beauty retail brand, offering a diverse range of beauty products including makeup,...
Sephora is the world’s leading global prestige beauty retail brand, offering a diverse range of beauty products including makeup, skincare, fragrance, and haircare. Founded in 1969 in Limoges, France, and part of the LVMH Group since 1997, Sephora operates over 3,000 stores across 35 markets and provides a highly engaged community with personalized and immersive shopping experiences through both physical and digital platforms.
🛍️ Sephora Product and Pricing Intelligence →
📅 Sephora Event Participations →
⚖️ Sephora Regulatory Intelligence →
👔 Sephora Management and Leadership Team →
⚔️ Sephora Alternatives and Competitors →
💼 Sephora Hiring and Layoffs →
🤝 Sephora Partnerships, Clients and Vendors →
📈 Sephora Financial Performance, Fundraising, M&A →
🛍️ Sephora Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sephora will launch Chris McMillan's first haircare line, featuring seven styling products, on August 12.
- Sephora will offer early access to Rare Beauty's 'Rare Eau de Parfum' via its app on August 6 before the official launch on August 7.
- Sephora has reduced its return window from 60 to 30 days for purchases made on or after April 24, 2025, requiring proof of purchase for a full refund.
📅 Sephora Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sephora Asia hosted Purpose Week across seven markets, launching an Inclusion Accelerator and partnering with NGOs to benefit 230 individuals through beauty masterclasses and volunteering activities.
- Belinda Brown, CFO of Sephora UK, will be a guest speaker at Queen's Business School event on June 17.
- Sephora is hosting the Sephora Summer Vibes beauty event in Lisbon on July 3, featuring concerts, beauty experiences, and exclusive surprises.
⚖️ Sephora Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Sephora is under scrutiny for allegedly contributing to the 'Sephora kids' trend by selling skincare products to minors, despite the CEO's claim that the company does not market to children.
👔 Sephora Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director financiero
[email protected] -
Managing Director Latin America
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Director, Ops Transformation
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Managing Director[email protected]
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Chief Technology Officer[email protected]
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Chief Financial Officer[email protected]
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President and CEO, North America[email protected]
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Regional Managing Director[email protected]
⚔️ Sephora Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Ulta Beauty |
- Nordstrom |
- Macy's |
- The Estée Lauder Companies |
- L'Oréal |
- Douglas |
- Sally Beauty |
- Urban Decay Cosmetics |
- MAC Cosmetics |
- Avon |
- Oriflame |
- Beautylish |
- Camera Ready Cosmetics |
- TJ Maxx |
- Paula's Choice |
- elfcosmetics |
- FragranceNet |
- YesStyle |
- Into You |
- Pacifica Beauty |
- Skin Inc Global |
- Luxola |
- Parcos
💼 Sephora Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gurvan Robineau, Global CTO at Sephora in France, left to join CHANEL as Tech Engineering Director.
- Sephora is currently hiring for the position of CDD - Product Owner Customer in France.
- Nicolas Barou joins Sephora as Director of Global HR Systems & Technology in France, previously Group HRIS Director at Sonepar.
🤝 Sephora Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sephora became the official beauty partner of Unrivaled, a women's basketball league, and a founding partner of the Golden State Valkyries WNBA team, while also announcing an exclusive partnership with the Athletes Unlimited Softball League, as stated by Sephora CMO Zena Arnold.
- Sephora partners with Athletes Unlimited Softball League to redefine beauty in women’s sports.
- Sephora México partnered with Avanna to create an interactive technology space at Tecate Emblema 2025.
📈 Sephora Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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