Sephora | Competitive Intelligence Profile
Sephora is the world’s leading global prestige beauty retail brand, offering a diverse range of beauty products including makeup,...
Sephora is the world’s leading global prestige beauty retail brand, offering a diverse range of beauty products including makeup, skincare, fragrance, and haircare. Founded in 1969 in Limoges, France, and part of the LVMH Group since 1997, Sephora operates over 3,000 stores across 35 markets and provides a highly engaged community with personalized and immersive shopping experiences through both physical and digital platforms.
🛍️ Sephora Product and Pricing Intelligence →
📅 Sephora Event Participations →
⚖️ Sephora Regulatory Intelligence →
👔 Sephora Management and Leadership Team →
⚔️ Sephora Alternatives and Competitors →
💼 Sephora Hiring and Layoffs →
🤝 Sephora Partnerships, Clients and Vendors →
📈 Sephora Financial Performance, Fundraising, M&A →
🛍️ Sephora Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sephora will release the YSL Beauty Bubble Gum Collection on its app on February 15.
- Sephora dedicated 15% of its assortment to Black-owned brands by signing the Fifteen Percent Pledge and increased Black and African American leaders by 5% since 2020.
- Kylie Jenner announced on January 27 that her Cosmic fragrance family, including the new Cosmic Intense, is now available at Sephora Canada.
📅 Sephora Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sephora Thailand partnered with KU Happy Place Center, Kasetsart University to host Classes for Confidence workshops in December 2025.
- Sephora hosts a Gisou x Sephora Holiday Pup-Up event in New York City on December 14, offering a Honey Pup and Collagen Therapy Lip Mask with a purchase requirement.
- Sephora hosted its first Brand Campus in Greece in November 2025, featuring workshops, 63 experts, and 7 exclusive brands.
⚖️ Sephora Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Sephora Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director financiero
[email protected] -
Managing Director Latin America
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Director, Ops Transformation
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Managing Director[email protected]
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Chief Technology Officer[email protected]
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Chief Financial Officer[email protected]
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President and CEO, North America[email protected]
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Regional Managing Director[email protected]
⚔️ Sephora Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Ulta Beauty |
- Nordstrom |
- Macy's |
- The Estée Lauder Companies |
- L'Oréal |
- Douglas |
- Sally Beauty |
- Urban Decay Cosmetics |
- MAC Cosmetics |
- Avon |
- Oriflame |
- Beautylish |
- Camera Ready Cosmetics |
- TJ Maxx |
- Paula's Choice |
- elfcosmetics |
- FragranceNet |
- YesStyle |
- Into You |
- Pacifica Beauty |
- Skin Inc Global |
- Luxola |
- Parcos
💼 Sephora Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sephora is hiring for the position of Head of Human Resources & Education, Singapore & Malaysia in Malaysia, focusing on human resources and education roles.
- Sephora is hiring a Finance Director in Germany, focusing on financial leadership, business controlling, and strategic advisory roles.
- Hassan Toukan left Sephora as Business Development Director in the United Arab Emirates to join Azadea Group as Business Development Director.
🤝 Sephora Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sephora partners with CJ Olive Young to launch a K-Beauty zone in the US, Canada, Hong Kong SAR, and Southeast Asia starting Fall 2026, featuring Korean beauty brands curated by Olive Young, as announced by Priya Venkatesh, Global Chief Merchandising Officer at Sephora.
- Sephora Canada, as a founding partner and official beauty partner of the Toronto Tempo, unveiled new team jerseys featuring its logo and the team's bold design to promote inclusion and self-expression in women's basketball.
- Sephora renews its night light in partnership with Toutes à l'école for Christmas, donating all profits to support the education of 1,700 students at the Happy Chandara campus.
📈 Sephora Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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