Sardine | Competitive Intelligence Profile

Sardine is a leader in financial crime prevention, offering a comprehensive platform that utilizes proprietary device intelligence...


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Sardine is a leader in financial crime prevention, offering a comprehensive platform that utilizes proprietary device intelligence and behavior biometrics to detect and stop fraud before it occurs. The platform provides tools for identity verification, fraud prevention, AML monitoring, and case management, serving over 250 companies to combat various forms of financial crime, including fake account creation, social engineering scams, and money laundering.

Website
Headquarters
San Francisco, US
Size
51-200 employees
Industry
Financial Services
Specialities
Fraud prevention, Fraud Detection, Device Fingerprinting, Behavior Biometrics, Payment Fraud, Chargeback Protection, Chargeback Guarantee, Anti-Money Laundering, Transaction Monitoring, Case Management, SAR filing, AML Compliance, Know Your Customer, Know Your Business, Instant ACH, Risk Scoring, Machine Learning, Document Verification, Identity Verification, KYC, KYB

🛍️ Sardine Product and Pricing Intelligence →

📅 Sardine Event Participations →

⚖️ Sardine Regulatory Intelligence →

👔 Sardine Management and Leadership Team →

⚔️ Sardine Alternatives and Competitors →

💼 Sardine Hiring and Layoffs →

🤝 Sardine Partnerships, Clients and Vendors →

📈 Sardine Financial Performance, Fundraising, M&A →


🛍️ Sardine Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Sardine introduced new platform updates in March 2025, including a visual Workflow builder, True Location for accurate geolocation, real-time OFAC screening, automated SARs filing, and enhanced dashboards for better chargeback visibility.
  • Sardine now boasts a rapidly expanding Device Intelligence Network with over 2.3 billion devices profiled, replacing its previous focus on SardineX risk data from a network of banks and fintechs.
  • Sardine's new Agentic AI reduces manual review times from 20 days to 2 minutes, enhancing customer onboarding efficiency as of April 14, 2025.


📅 Sardine Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Sardine is showcasing its AI risk platform at Booth #207 during ACAMS HOLLYWOOD 2025 and Booth #1023 at NACHA SMARTER FASTER PAYMENTS 2025 to help financial institutions detect risk in real time and meet evolving compliance requirements.
  • Sardine is hosting an event in San Francisco on August 21st to address the rise of AI-powered crypto scams.
  • Sardine will participate in the FIS EMERALD 2025 conference in Orlando, Florida from May 19-22, 2025.

⚖️ Sardine Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Sardine Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Sardine Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Sift
  • |
  • SEON
  • |
  • Signifyd
  • |
  • Riskified
  • |
  • ClearSale
  • |
  • Authorize.net
  • |
  • NoFraud
  • |
  • DataDome
  • |
  • Effectiv
  • |
  • Tookitaki
  • |
  • Salv
  • |
  • ThetaRay
  • |
  • H3M
  • |
  • FrankieOne
  • |
  • Accertify
  • |
  • Feedzai
  • |
  • etherscan.io
  • |
  • blockchain.com
  • |
  • tradingview.com
  • |
  • dexscreener.com
  • |
  • Plaid
  • |
  • Udentify
  • |
  • ARGOS Identity
  • |
  • RISK IDENT
  • |
  • iDenfy
  • |
  • Socure
  • |
  • IDnow
  • |
  • Jumio
  • |
  • Salmon


💼 Sardine Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sardine appointed Madhukar “Duke” Puniani as Banking and Policy, Sonar President.
  • Eyal Eshel has joined Sardine as Head of Banking and Financial Services Sales & Strategic Accounts to help scale their AI-native platform for financial crime prevention.
  • Sardine is hiring an Enterprise BDR to join their remote-first team, offering generous compensation, equity, and perks like company offsites to Mexico.


🤝 Sardine Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Sardine improved their first response time by 90% and now handles six times the support volume after switching to Pylon.
  • Sardine replaced Zendesk with Pylon in 5 days, migrating 120,000 tickets and 135 teammates to improve support for B2B and B2C customers.
  • Sardine is being used as a compliance management tool by ACCsurance LLC.


📈 Sardine Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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