Sardine | Competitive Intelligence Profile
Sardine is a leader in financial crime prevention, offering a comprehensive platform that utilizes proprietary device intelligence...
Sardine is a leader in financial crime prevention, offering a comprehensive platform that utilizes proprietary device intelligence and behavior biometrics to detect and stop fraud before it occurs. The platform provides tools for identity verification, fraud prevention, AML monitoring, and case management, serving over 250 companies to combat various forms of financial crime, including fake account creation, social engineering scams, and money laundering.
🛍️ Sardine Product and Pricing Intelligence →
📅 Sardine Event Participations →
⚖️ Sardine Regulatory Intelligence →
👔 Sardine Management and Leadership Team →
⚔️ Sardine Alternatives and Competitors →
💼 Sardine Hiring and Layoffs →
🤝 Sardine Partnerships, Clients and Vendors →
📈 Sardine Financial Performance, Fundraising, M&A →
🛍️ Sardine Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sardine introduced AI Rule Builder, ML Model Performance Monitoring, Continuous Activity Reporting, and Merchant Document Analysis in June 2025 to enhance fraud prevention and compliance.
- Sardine's fraud detection AI, originally built for financial crimes, now flags employment fraud like deepfake video calls and VPN masking, as revealed by CEO Soups Ranjan.
- Sardine launched Global KYC across 40+ countries to simplify real-time verification for enterprises expanding internationally.
📅 Sardine Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sardine hosts a fraud prevention event on August 20 in San Francisco featuring talks by CEO Soups Ranjan and other industry leaders.
- Sardine will host a session with Visa and MAPP Advisors on June 24 to discuss P2P payments, fraud monitoring, and compliance frameworks for financial institutions.
- SardineCon will host experts like Erin West, Dr. Nicola Harding, Samant Nagpal, and Robert Kiel to share fraud prevention strategies and build an industry response to growing scams.
⚖️ Sardine Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Sardine's CEO Soups Ranjan met with the FCA's innovation team to discuss submissions and noted high demand for their compliance AI Agents from UK and EU clients.
👔 Sardine Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder
[email protected] -
Co-founder, CEO[email protected]
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Chief Financial Officer[email protected]
⚔️ Sardine Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Sift |
- SEON |
- Signifyd |
- Riskified |
- ClearSale |
- Authorize.net |
- NoFraud |
- DataDome |
- Effectiv |
- Tookitaki |
- Salv |
- ThetaRay |
- H3M |
- FrankieOne |
- Accertify |
- Feedzai |
- etherscan.io |
- blockchain.com |
- tradingview.com |
- dexscreener.com |
- Plaid |
- Udentify |
- ARGOS Identity |
- RISK IDENT |
- iDenfy |
- Socure |
- IDnow |
- Jumio |
- Salmon
💼 Sardine Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Sardine updated several leadership titles, including Zahid Shaikh to Chief Product Officer, Kazuki Nishiura to Chief Technology Officer, Andrew Austin to Head of Fraud & POC, Duke Puniani to Head of Post Sales, and added new team members Matt Vega as Chief of Staff, Chris Hughes as Head of Sales (APAC), Charlie Roberts as EMEA Sales Lead, Kimberly Lytle and Eyal Eshel as Sales Leads, and promoted Olga Yatsenko to Sr. Sales Engineer.
- Sardine appointed Madhukar “Duke” Puniani as Banking and Policy, Sonar President.
- Eyal Eshel has joined Sardine as Head of Banking and Financial Services Sales & Strategic Accounts to help scale their AI-native platform for financial crime prevention.
🤝 Sardine Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sardine is collaborating with Payman to integrate its fraud detection tools into Payman's platform for securing B2B payments in Agentic Commerce.
- LHV Bank partners with Sardine AI to enhance its onboarding process.
- Sardine improved their first response time by 90% and now handles six times the support volume after switching to Pylon.
📈 Sardine Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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