Saab | Competitive Intelligence Profile
Saab is a leading global defense and security company headquartered in Stockholm, Sweden. It provides a wide range of products, services,...
Saab is a leading global defense and security company headquartered in Stockholm, Sweden. It provides a wide range of products, services, and solutions for military defense and civil security, including advanced systems in aeronautics, weapons, command and control, sensors, and underwater systems. With a workforce of 22,000 talented individuals, Saab is committed to creating a safer, more sustainable, and equitable world, serving governments, authorities, and corporations worldwide.
🛍️ Saab Product and Pricing Intelligence →
📅 Saab Event Participations →
⚖️ Saab Regulatory Intelligence →
👔 Saab Management and Leadership Team →
⚔️ Saab Alternatives and Competitors →
💼 Saab Hiring and Layoffs →
🤝 Saab Partnerships, Clients and Vendors →
📈 Saab Financial Performance, Fundraising, M&A →
🛍️ Saab Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Saab's I-LDS system enhances Danish Army training with laser-based simulation, real-time GPS tracking, and instant feedback, as announced by Senior Director Morten Billing on July 8.
- Saab's Gripen E is now conducting operational trials on short and narrow airstrips, designed for sustained dispersed combat operations.
- Saab will equip two platforms with specialized radio-electronic recognition systems in Gdansk as part of the #Delfin program.
📅 Saab Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Saab AB president Micael Johansson attended the July 1 baptism and launching ceremony of the first radio-electronic recognition ship 107 Delfin, built by Remontowa Shipbuilding S.A. under a contract with Saab Kockums AB.
- Saab showcased its locally developed coastal surveillance radar at Make it in the Emirates 2025, highlighting its partnership with Tawazun Council.
- Saab demonstrated modular C-UAS technologies at Tofta Firing Range, Gotland, on June 25, showcasing early detection with Giraffe 1X radar and kinetic engagement with Trackfire ARES and BAE Tridon MK2.
⚖️ Saab Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Saab Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
CEO[email protected]
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President & CEO Saab[email protected]
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CEO Saab Deutschland[email protected]
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CEO Saab Saudi LLC[email protected]
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Chief Executive Officer[email protected]
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Chief Executive Officer[email protected]
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President and CEO[email protected]
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Director[email protected]
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CEO[email protected]
⚔️ Saab Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Subaru |
- Doncasters Group |
- Volvo Group Venture Capital |
- Ultra Electronics |
- Airbus |
- Lockheed Martin |
- Boeing |
- L3Harris |
- Indra |
- Dassault Aviation SA |
- BAE Systems |
- Atkins |
- ATI |
- Bombardier |
- Hindustan Aeronautics |
- Syntronic |
- Sozvezdie |
- Northrop Grumman |
- Raytheon |
- Thuro Metal Products |
- JETNET |
- Liberty Jet Management
💼 Saab Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lisa Ekelund, CFO, VP Head of Finance SAAB Surveillance in Sweden, left Saab to join Polestar as CFO Polestar Region Nordics.
- On 22 May 2025, Saab CEO Micael Johansson was elected President of the Aerospace, Security and Defence Industries Association of Europe (ASD).
- Saab's CEO Micael Johansson was elected President of the Aerospace, Security and Defence Industries Association of Europe (ASD) for a 2-year term starting June 15, 2025.
🤝 Saab Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Saab secured an EUR 80 million contract from the Swedish Defence Materiel Administration for 22 combat boats on July 4, 2025, as stated by Mats Wicksell, head of Saab’s Kockums business area.
- Saab secured a 900 MSEK contract from the Swedish Defence Materiel Administration (FMV) to deliver 22 combat boats, recorded in Q2 2025.
- Saab Deutschland became a premium partner of 1. FC Nürnberg on July 1, gaining exclusive visibility in the Max-Morlock-Stadion and digital communication rights.
📈 Saab Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Saab increased its MTN program limit from MSEK 10,000 to MSEK 15,000 and updated its market makers to include Swedbank, replacing Nordea.
- In June 2025, Saab updated its Revolving Credit Facility to SEK 6 billion with a five-year tenor and two one-year extension options, involving a group of 11 relationship banks, including new additions Deutsche Bank, Handelsbanken, and JP Morgan, while removing First Abu Dhabi Bank and adjusting the spelling of Crédit Agricole.
- Saab signed a new SEK 6 billion revolving credit facility with 11 banks on June 17.
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