Roku | Competitive Intelligence Profile
Roku is a leading company in the streaming television industry, known for its innovative streaming players, smart TVs, and the Roku...
Roku is a leading company in the streaming television industry, known for its innovative streaming players, smart TVs, and the Roku operating system. With a focus on revolutionizing how the world watches TV, Roku offers a seamless integration of hardware and software, including Roku-branded TVs, audio equipment, and smart home products. The company also operates The Roku Channel, providing free ad-supported streaming content to millions of households. Roku's mission is to connect the entire TV ecosystem, offering consumers access to their favorite content and enabling content publishers to reach and monetize large audiences.
🛍️ Roku Product and Pricing Intelligence →
📅 Roku Event Participations →
⚖️ Roku Regulatory Intelligence →
👔 Roku Management and Leadership Team →
⚔️ Roku Alternatives and Competitors →
💼 Roku Hiring and Layoffs →
🤝 Roku Partnerships, Clients and Vendors →
📈 Roku Financial Performance, Fundraising, M&A →
🛍️ Roku Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Roku launches a free fan experience for the Disney+, Hulu, and ESPN bundle on its devices from September 19-22 and via search until October 24.
- Roku added more than a dozen new free live TV channels, including Gaming Center, Yahoo Stories, and In Depth Graham, in late October 2025.
- Roku launched advertising in Brazil on October 18.
📅 Roku Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Roku's Founder and CEO Anthony Wood presented the company's vision for the future of television at the Royal Television Society Cambridge Convention 2025.
- Roku Chief Financial Officer and Chief Operating Officer Dan Jedda will present at Citi’s 2025 Global TMT Conference on September 3 and the 2025 BofA Securities Media, Communications & Entertainment Conference on September 4.
- Roku's Head of Product Strategy & Ops, Self-Serve Ad Platforms Dan Lapinski announced the company's Performance Summit on November 7 to discuss self-serve buying, attribution measurement, interactive TV ads, and open APIs for developers.
⚖️ Roku Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Roku joins 14 other specialty streamers to form the Beyond Mainstream global advocacy coalition for policy and regulatory debates.
👔 Roku Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Senior Director, Ad Operations
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Director, Executive Recruitment
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Founder and CEO
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Chief Executive Officer
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Software Director
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Chief Executive Officer
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Chief Financial Officer
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CEO / Owner
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CEO/Owner
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Managing Director
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Chief Executive Officer
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Ceo
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CEO
undefined⚔️ Roku Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Apple |
- Amazon |
- Hulu |
- Samsung India |
- Netflix |
- VIZIO |
- YouTube |
- PlayStation |
- Disney Plus |
- Kelly Services |
- Allegis Group |
- Staffing 360 Solutions |
- Twitch Interactive |
- Sonos |
- IAC |
- MUBI |
- Beachfront
💼 Roku Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jay Askinasi left Roku as SVP, Head of Global Media Revenue & Growth in the United States to join Paramount as Chief Revenue Officer.
- Roku hired Chris Handman as SVP and General Counsel.
- Ritesh Patel joined Roku as Vice President, Corporate Controller in the United States, previously holding the same position at Sumo Logic.
🤝 Roku Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Roku Advertising partners with Universal Pictures to transform Roku City into the Emerald City for the global premiere of Wicked: For Good.
- Miniflyx Media Production and Distribution partners with California Sustainable Fashion Week 2026 and the Los Angeles Academy of Media and Technology to launch the Exotic Fashion TV channel on Roku.
- Roku partnered with the Canadian Real Estate Association to feature a REALTOR.ca listing in Roku City, targeting first-time home buyers through an interactive ad campaign.
📈 Roku Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Roku reported Q3 2025 earnings with $1.211 billion total net revenue, up 14% year over year, $1.065 billion platform revenue, up 17% year over year, 36.5 billion streaming hours, up 4.5 billion hours year over year, and The Roku Channel remained the #2 app by engagement in the U.S.
- Roku streaming accounted for 21.4% of U.S. TV viewing time in July, surpassing broadcast TV's 18.4% share for the third consecutive month, according to Nielsen data.
- Roku's streaming viewership in the U.S. surpassed broadcast television for the third consecutive month in July, accounting for 21.4% of TV viewing time according to Nielsen data.
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