OneSignal | Competitive Intelligence Profile

OneSignal is the market-leading customer messaging and engagement solution, offering email, mobile and web push notifications, in-app...


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OneSignal is the market-leading customer messaging and engagement solution, offering email, mobile and web push notifications, in-app messaging, and SMS. Trusted by over 2 million businesses to send more than 12 billion messages daily, it provides an omnichannel platform designed to scale with businesses, delivering messages quickly and reliably. With features like open APIs, extensive documentation, free accounts, and intuitive automation tools, OneSignal helps businesses of all sizes create meaningful customer connections.

Website
Headquarters
San Mateo, California
Size
51-200 employees
Industry
Software Development
Specialities
mobile, rust, mobile engagement, push notifications, web notifications, SaaS, software, developer tool, marketing tool, mobile marketing, digital marketing, publishing tool, advertising , news, multichannel marketing, Email, advertising tool, customer onboarding, customer engagement, customer marketing, omnichannel marketing, marketing automation, fintech, fitness, sports, customer retention

🛍️ OneSignal Product and Pricing Intelligence →

📅 OneSignal Event Participations →

⚖️ OneSignal Regulatory Intelligence →

👔 OneSignal Management and Leadership Team →

⚔️ OneSignal Alternatives and Competitors →

💼 OneSignal Hiring and Layoffs →

🤝 OneSignal Partnerships, Clients and Vendors →

📈 OneSignal Financial Performance, Fundraising, M&A →


🛍️ OneSignal Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • OneSignal now supports Rich Communication Services (RCS) Business Messaging, offering visually rich, branded, and interactive conversations as an upgrade to traditional SMS.
  • George Deglin, CEO at OneSignal, says ChatGPT's new AI Agent can quickly build push, email, and SMS flows in OneSignal.


📅 OneSignal Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • OneSignal held its 2025 NAMER GTM Onsite last week, focusing on strategy, execution, and enablement, including AI use in sales.

⚖️ OneSignal Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 OneSignal Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ OneSignal Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Insider
  • |
  • Braze
  • |
  • Iterable
  • |
  • WebEngage
  • |
  • MoEngage
  • |
  • Airship
  • |
  • CleverTap
  • |
  • iZooto
  • |
  • Customer.io
  • |
  • Adobe Experience Manager Sites
  • |
  • Mobile Engagement Platform
  • |
  • Plotline
  • |
  • Klaviyo
  • |
  • Amazon Simple Notification Service (SNS)
  • |
  • Webpushr
  • |
  • PushAssist


💼 OneSignal Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • OneSignal hired Jason Seeba as their first Chief Marketing Officer.
  • OneSignal is hiring a Senior Software Engineer, Journeys Team (Backend) in United States (Remote).


🤝 OneSignal Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 OneSignal Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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