Mobilly | Competitive Intelligence Profile

Mobilly is a mobile electronic payment system that supports mobile and online payments. It aims to simplify everyday transactions...


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Mobilly is a mobile electronic payment system that supports mobile and online payments. It aims to simplify everyday transactions by allowing users to make and receive payments with their mobile phones. The system offers services such as paying for parking, buying public transport tickets, and making donations. Mobilly partners with businesses to provide its benefits to a wider user base.

Website
Headquarters
Riga, Riga
Size
11-50 employees
Industry
Banking

🛍️ Mobilly Product and Pricing Intelligence →

📅 Mobilly Event Participations →

⚖️ Mobilly Regulatory Intelligence →

👔 Mobilly Management and Leadership Team →

⚔️ Mobilly Alternatives and Competitors →

💼 Mobilly Hiring and Layoffs →

🤝 Mobilly Partnerships, Clients and Vendors →

📈 Mobilly Financial Performance, Fundraising, M&A →


🛍️ Mobilly Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Mobilly added support for the Valmieras Summer Theatre Festival and shifted donation focus from the "Viegli" Foundation to the survival of the Ziedonis and Purvītis Museums.
  • Mobilly introduced a new express car wash service called Puto Express, where users can pay easily and quickly through the Mobilly app.
  • Mobilly added the Valmieras Summer Theatre Festival to its services, indicating an expansion in cultural event offerings.


📅 Mobilly Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Mobilly showcased its smart mobility solutions at the European Congress in Seville, enhancing its visibility in Europe.
  • Mobilly representatives Anna Doškina and Valdis Bergs attended SusHi Tech Tokyo 2025 from May 8-10 to showcase their app for parking, public transport, and electric vehicle charging payments.
  • Ģirts Slaviņš, CEO of Mobilly, will speak at the 'FinTech Close-Up' event on May 15 about his experience in growing the company from a parking payment tool to an app with 500,000 active users.

⚖️ Mobilly Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Mobilly Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Mobilly Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

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💼 Mobilly Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.


🤝 Mobilly Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Mobilly is now included as a payment option in the Klix by Citadele online payment solution, allowing users to pay at over 3,000 e-commerce merchants.
  • Mobilly launched a new loyalty program with Enefit for electric vehicle charging on April 3, 2025.
  • Mobilly is being used as a donation platform for Tabitha's Heart charity.


📈 Mobilly Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Mobilly has a new owner as of August 12.
  • SIA Baltic Partners won the Financial Advisor of the Year award for their work on the Mobilly transaction, which involved a bond issue to support growth and independence.
  • Civinity acquired the mobile payment app Mobilly, which has over half a million users and facilitates payments for parking, electric vehicle charging, public transport tickets, and other services in Latvia.


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