Goldcar | Competitive Intelligence Profile

Goldcar is a car rental company that offers affordable car hire services for various occasions, including weekends and vacations....


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Goldcar is a car rental company that offers affordable car hire services for various occasions, including weekends and vacations. With a presence in over 100 destinations worldwide, Goldcar is known for providing competitive pricing and exclusive offers for its customers.

Website
Headquarters
Madrid, Madrid
Size
1001-5000 employees
Industry
Leisure, Travel & Tourism
Specialities
Rent a car, car rental, alquiler de vehículos, Leisure mobility, Travel and Tourism, Turismo, Viajes, Europcar Mobility Group, car hire, alquiler de coches

🛍️ Goldcar Product and Pricing Intelligence →

📅 Goldcar Event Participations →

⚖️ Goldcar Regulatory Intelligence →

👔 Goldcar Management and Leadership Team →

⚔️ Goldcar Alternatives and Competitors →

💼 Goldcar Hiring and Layoffs →

🤝 Goldcar Partnerships, Clients and Vendors →

📈 Goldcar Financial Performance, Fundraising, M&A →


🛍️ Goldcar Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Goldcar failed to provide a reserved vehicle due to a system error, leaving the customer without a car or alternative solution.
  • Goldcar released a new podcast episode featuring Luján Argüelles emphasizing the importance of living in the present.
  • Goldcar is offering a 12% discount on car rentals in Rome through AutoEurope.


📅 Goldcar Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Goldcar is sponsoring the Volvo EX30 team in the 2025 Campeonato Nacional de Novas Energias.
  • Goldcar, part of Europcar Mobility Group, is sponsoring several marathons in Portugal during the 2025 season, starting with the EDP Meia Maratona de Lisboa on March 9.

⚖️ Goldcar Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • On May 6, 2025, a formal complaint was filed against Goldcar for allegedly charging for pre-existing windshield damage on a rented vehicle.
  • Goldcar is investigating a scam involving fake speeding tickets linked to their rental cars on the non-existent M-404 in Mallorca, and has refunded all known affected customers.
  • Hackers compromised Europcar's GitLab repositories, stealing customer data from Goldcar, including email addresses and names, which could lead to identity theft and phishing attacks.

👔 Goldcar Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Goldcar Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Autonom
  • |
  • Rentalcars.com
  • |
  • Northgate
  • |
  • Europcar
  • |
  • Avis Rent A Car System, LLC
  • |
  • Auto Europe
  • |
  • Sixt Rent a Car
  • |
  • Hertz
  • |
  • Budget
  • |
  • Enterprise
  • |
  • Allamo


💼 Goldcar Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Enrique Palau Llopis, former CFO of Goldcar, has been approved as a board member of Holaluz.
  • Goldcar is hiring a Rental Sales Agent in Porto, Portugal, as part of the Europcar Mobility Group.
  • Goldcar is hiring rental car agents across Greece, offering positions in popular locations like Santorini, Crete, and Corfu with a modern work environment and training in global reservation systems.


🤝 Goldcar Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Goldcar Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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