Zapier | Competitive Intelligence Profile
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding....
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding. The company aims to make automation accessible for everyone, allowing users to focus on their most important work by integrating popular applications like Salesforce, Google, and Dropbox. With a fully remote team spread across 40 countries, Zapier is dedicated to empowering businesses to streamline their workflows and enhance productivity.
🛍️ Zapier Product and Pricing Intelligence →
📅 Zapier Event Participations →
⚖️ Zapier Regulatory Intelligence →
👔 Zapier Management and Leadership Team →
⚔️ Zapier Alternatives and Competitors →
💼 Zapier Hiring and Layoffs →
🤝 Zapier Partnerships, Clients and Vendors →
📈 Zapier Financial Performance, Fundraising, M&A →
🛍️ Zapier Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Zapier now supports automation across 9,000+ apps, up from 8,000+ apps, and has moved several features including Chatbots, Functions, Zapier MCP, and Lead Router out of beta status.
- Zapier launched Guided Templates on April 20, 2026, allowing users to share Zaps with intact logic and guided setup for faster and consistent workflows.
- Zapier announced on April 16 that it now provides a platform where IT controls AI capabilities, each team has its own building space, and all actions are logged and searchable.
📅 Zapier Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Zapier's Chief People & AI Transformation Officer Brandon Sammut moderates a public AI Leaders Lab webinar on April 23, featuring executives from Indeed, Airbnb, Netflix, and Rippling.
- Zapier is sending key people to Las Vegas in mid-April for 1:1 discussions about AI adoption and strategy for enterprise-grade companies at the Google Cloud Next event.
- Zapier's Co-founder & CTO Bryan Helmig and Director of Product Management Lisa Chapello are hosting a live fireside chat on March 24 to discuss AI, integrations, and building for the future.
⚖️ Zapier Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Zapier Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief People Officer
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CFO[email protected]
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Co-founder & CEO[email protected]
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CFO[email protected]
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CTO/Co-founder[email protected]
⚔️ Zapier Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Make |
- IFTTT |
- Zoho Flow |
- Integrately |
- Pabbly Connect |
- Automate.io |
- Outfunnel |
- Workato |
- MuleSoft Anypoint Platform |
- Celigo |
- Pipedream |
- Parabola |
- Activepieces |
- Coupler.io |
- Tray.io |
- Latenode |
- SureTriggers
💼 Zapier Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Kelly Wong left Zapier as Director of Engineering, Product, Design Operations in the United States to join Workato as Director of Product Operations and Project Management.
- Zapier is hiring a Director of GTM Finance in the United States for a role focused on partnering with sales and marketing teams to drive financial strategy and investment decisions.
- Grant Duhamel, previously Head of GTM Finance at Zapier in the United States, has left to become Director, GTM Finance at EvenUp.
🤝 Zapier Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Zapier partners with Rillet to connect its 8,000+ apps, enabling finance teams to automate tasks like sending signed contracts, triggering close notifications, pushing financials to spreadsheets, and deploying AI agents across tools.
- Zapier will partner with LinkedIn to offer Verified Skills for AI proficiency in the coming months, as announced by Tracy St.Dic, Global Head of Talent at Zapier, on January 28.
- Zapier pushes its staff to use AI tools and tracks their usage with a 'token burn' metric to measure payoff.
📈 Zapier Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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