Zapier | Competitive Intelligence Profile
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding....
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding. The company aims to make automation accessible for everyone, allowing users to focus on their most important work by integrating popular applications like Salesforce, Google, and Dropbox. With a fully remote team spread across 40 countries, Zapier is dedicated to empowering businesses to streamline their workflows and enhance productivity.
🛍️ Zapier Product and Pricing Intelligence →
📅 Zapier Event Participations →
⚖️ Zapier Regulatory Intelligence →
👔 Zapier Management and Leadership Team →
⚔️ Zapier Alternatives and Competitors →
💼 Zapier Hiring and Layoffs →
🤝 Zapier Partnerships, Clients and Vendors →
📈 Zapier Financial Performance, Fundraising, M&A →
🛍️ Zapier Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Zapier now offers a governed AI orchestration platform that securely connects AI assistants like Claude and ChatGPT to over 9,000 apps via MCP and SDK, with full audit trails and autonomous action execution.
- Zapier now integrates with SecuriLayer, enabling users to add a security layer to AI agents in two minutes without code.
- Zapier introduced an MCP server integration with Auctria, allowing AI assistants to access 30,000+ Zapier actions via a secure URL.
📅 Zapier Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Zapier's biggest event of the year, ZapConnect26, invites participants to rethink, refound, and rebuild for the AI era.
- Zapier will live-stream three Zappy-winning builds at ZapConnect, including a shared brain that answered 1,300 questions and an agent clearing 47,000 tickets a month.
- Zapier is hosting its biggest event of the year, ZapConnect26, for innovators to rethink and rebuild for the AI era.
⚖️ Zapier Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Zapier Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief People Officer
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CFO[email protected]
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Co-founder & CEO[email protected]
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CFO[email protected]
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CTO/Co-founder[email protected]
⚔️ Zapier Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Make |
- IFTTT |
- Zoho Flow |
- Integrately |
- Pabbly Connect |
- Automate.io |
- Outfunnel |
- Workato |
- MuleSoft Anypoint Platform |
- Celigo |
- Pipedream |
- Parabola |
- Activepieces |
- Coupler.io |
- Tray.io |
- Latenode |
- SureTriggers
💼 Zapier Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Zapier put its CMO in charge of AI adoption by combining the chief marketer and AI transformation officer roles.
- Zapier now has more AI agents than human employees, according to co-founder and CEO Wade Foster.
- Zapier is hiring a General Counsel to lead its legal function and serve on the executive team, based in the United States.
🤝 Zapier Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Zapier announced a partnership with Prospr to help B2B teams automate workflows and build connected GTM systems.
- Zapier partnered with Yelp for June's Zappy Awards, spotlighting two builders who used Zapier to automate Yelp lead responses, cutting response times to under 30 seconds and by 60%.
- Mercari uses Zapier to automate 47,000 of its 120,000 monthly customer support tickets, achieving full resolution without human intervention and improved CSAT.
📈 Zapier Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Zapier reached $310M in revenue in 2024, up from $250.7M in 2023, with a $5B valuation and 100K customers.
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