Zapier | Competitive Intelligence Profile
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding....
Zapier is a workflow automation software that connects over 7,000 apps to automate repetitive tasks without the need for coding. The company aims to make automation accessible for everyone, allowing users to focus on their most important work by integrating popular applications like Salesforce, Google, and Dropbox. With a fully remote team spread across 40 countries, Zapier is dedicated to empowering businesses to streamline their workflows and enhance productivity.
🛍️ Zapier Product and Pricing Intelligence →
📅 Zapier Event Participations →
⚖️ Zapier Regulatory Intelligence →
👔 Zapier Management and Leadership Team →
⚔️ Zapier Alternatives and Competitors →
💼 Zapier Hiring and Layoffs →
🤝 Zapier Partnerships, Clients and Vendors →
📈 Zapier Financial Performance, Fundraising, M&A →
🛍️ Zapier Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Zapier updated its developer platform to support 9,000 app integrations, up from 8,000.
- Zapier launched an MCP server for Elephan.ai, enabling AI assistants to execute actions like finding prompts and transcriptions via a secure, no-code setup.
- Zapier added integration with Stripe for recurring ACH payments, BrantaOps Guardrail v2 safeguards, an API endpoint for event ticket check-in updates, and static IPs for BitGo.
📅 Zapier Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- At Running Remote 2026, Zapier's Wade Foster discussed how the company is integrating AI agents as coworkers and using digital twins for employees.
- Zapier's Chief People and AI Transformation Officer Basammut spoke at Running Remote 2026 about redesigning roles, culture, and systems for the AI era.
- Zapier's Head of Enterprise Marketing Angela Ferrante will demo a 'No Lead Left Behind' AI agent team that finds pipeline leaks and prioritizes tests at an AI-GTM event in SF on May 12.
⚖️ Zapier Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Zapier Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Chief People Officer
[email protected] -
CFO[email protected]
-
Co-founder & CEO[email protected]
-
CFO[email protected]
-
CTO/Co-founder[email protected]
⚔️ Zapier Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Make |
- IFTTT |
- Zoho Flow |
- Integrately |
- Pabbly Connect |
- Automate.io |
- Outfunnel |
- Workato |
- MuleSoft Anypoint Platform |
- Celigo |
- Pipedream |
- Parabola |
- Activepieces |
- Coupler.io |
- Tray.io |
- Latenode |
- SureTriggers
💼 Zapier Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Andy Pineda was promoted to Director of GTM Systems at Vibe.co in the United States, previously serving as Senior GTM Engineer at the same company.
- Zapier is hiring a Director of Channel Partnerships for a remote position in North America, focusing on leading channel partner strategy and team to drive enterprise and upmarket ARR.
- Allyce Mardesich left Zapier as Head of Ecosystem and Channels to join Cursor as Senior Director, Partner Programs in the United States.
🤝 Zapier Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Zapier partners with Rillet to connect its 8,000+ apps, enabling finance teams to automate tasks like sending signed contracts, triggering close notifications, pushing financials to spreadsheets, and deploying AI agents across tools.
- Zapier connects AIOps platforms like Datadog or Splunk to governance systems, and helped Toyota build an AI-powered CRM during a ransomware attack and Klue create 8,000 workflows in two quarters.
- Zapier pushes its staff to use AI tools and tracks their usage with a 'token burn' metric to measure payoff.
📈 Zapier Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
People also viewed
- n8n |
- Sierra |
- Unify |
- Spotify |
- LastPass |
- 1Password |
- Private Internet Access |
- Relevance AI |
- You |
- Relay |
- Mullvad VPN |
- Langdock
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense