Hootsuite | Competitive Intelligence Profile
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools....
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.
🛍️ Hootsuite Product and Pricing Intelligence →
📅 Hootsuite Event Participations →
⚖️ Hootsuite Regulatory Intelligence →
👔 Hootsuite Management and Leadership Team →
⚔️ Hootsuite Alternatives and Competitors →
💼 Hootsuite Hiring and Layoffs →
🤝 Hootsuite Partnerships, Clients and Vendors →
📈 Hootsuite Financial Performance, Fundraising, M&A →
🛍️ Hootsuite Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Hootsuite reduced its nonprofit discount from up to 75% to up to 60% and updated its plans from Team or Professional to Standard or Advanced with new features including AI assistant, Canva templates, and enhanced analytics.
- Hootsuite emphasizes its HIPAA-friendly social media management platform, offering BAA-compliant tools for healthcare organizations to engage securely and mitigate risk.
- Hootsuite updated its Standard plan pricing to £89 per user/month and added a testimonial highlighting efficiency gains from using its platform.
📅 Hootsuite Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- On June 18, Hootsuite CEO Irina Novoselsky will join Gen Z VC founder Meagan Loyst for a fireside chat at Nexus Luxembourg to discuss using social media to drive business impact.
- Hootsuite will participate in a session at Web Summit Vancouver on May 29.
- On June 3, Hootsuite's CEO Irina Novoselsky will join Dreamdata’s Laura Erdem for a live conversation about winning trust and visibility in a social-first world.
⚖️ Hootsuite Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Hootsuite has updated its ISO 27001 certification to include Talkwalker.
👔 Hootsuite Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Customer Officer
[email protected] -
Chief of Staff, Revenue[email protected]
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Chief People and Diversity Officer[email protected]
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Chief Executive Officer
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CEO[email protected]
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CEO[email protected]
⚔️ Hootsuite Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zoho Social |
- Sprout Social |
- Salesforce Social Studio |
- Sprinklr Social |
- Falcon.io |
- Khoros Social Marketing |
- Emplifi Social Marketing Cloud |
- Adobe Social |
- Planable |
- Buffer |
- Agorapulse |
- Sendible |
- Statusbrew |
- ContentStudio |
- eClincher |
- Planoly |
- Later |
- CoSchedule |
- SocialPilot |
- Metricool
💼 Hootsuite Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Hootsuite appointed Irina Novoselsky as its first female CEO in January 2023.
- Jenny Burroughs Fowler has joined Hootsuite as Director, Revenue Accounting Operations in the United States, previously serving as Program Manager, Quote to Cash - Business Applications at N-able.
- Patrick Phillips has joined Hootsuite as Vice President Ecommerce in the United States, previously holding a position in the same role at another company.
🤝 Hootsuite Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Hootsuite's subsidiary Talkwalker won a contract with the French government's SIG to monitor and analyze public opinion on social media, sparking concerns over data security and sovereignty.
- Hootsuite partnered with Trajaan to integrate search data with social media insights in Talkwalker, enhancing market intelligence for customers.
- Hootsuite and PRophet deepen their alliance to offer unified social and earned media intelligence via AI-driven solutions.
📈 Hootsuite Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Hootsuite released its 2024 Annual Impact Report detailing last year's efforts to improve global social impact.
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